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90% of content marketing doesn't work!
That's a harsh reality...The primary reason is that marketers don't know what content to create that will get results. Marketers take an educated guess based on outdated information.
The information is outdated because it takes weeks or months to compile. By the time a content marketing program is implemented, it's based on outdated information.
Enter: Artificial Intelligence Powered Marketing Technology
I teamed with Brandon Andersen from Ceralytics on a 5 episode podcast series to explain how AI powered marketing technology enables the modern marketer to use technology to do the heavy lifting on the content strategy analysis.
AI can do the analysis MUCH faster and more often than people can so that the marketer knows what content to produce that will deliver results.
This Slideshare delivers an overview of what we cover in my Up Close podcast series. You can listen to each episode in one recording here:
If you want to schedule a demonstration to see firsthand how AI powered marketing technology does the heavy lifting of analysis, get in touch here: http://www.findandconvert.com/about/contact-us
Whatever you do, don't ignore the reality of AI in your content marketing strategy. Your competitors might already be using it.