The future of marketing is here. Publishers need to publish content that engages their community. Content should deliver on the three E's: educate, enlighten, entertain.

2. Marketing is a Mindset Bernie Borges December 8, 2009

3. Marketing History Lesson 1950 to 2000

4. Old Marketing Doesn’t Work Anymore http://www.youtube.com/watch?v=heSudg-tfIk

5. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/

6. In a Transition 1990 to 2000 2000 to 2009

7. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing

8. Buyers Don’t Have to Tolerate It

9. But….. Some marketers don’t get it….

10. Stories Worth Telling

11. New Marketing: Ford Motor Co.

12. New Marketing: Ford Motor Co.

13. New Marketing: Ford Motor Co.

14. New Marketing: Ford Motor Co.

15. New Marketing: Ford Motor Co.

16. New Marketing: RedBull.

17. New Marketing: RedBull.

18. New Marketing: Virgin America.

19. New Marketing: Guinness

20. Stats You Can’t Ignore

21. http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report

22. http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report

23. http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report

24. How do Marketers Make the Transition?

27. The Three E’s

28. Create & Spread Your Content

29. Engage Influential People

30. Content = Trust, Relationships, Profit

31. Get Found on the Web

32. Getting Found is Broader Now

33. Getting Found is Broader Now

34. Getting Found is Broader Now

35. Getting Found is Broader Now

36. Getting Found is Broader Now

37. Marketing 2.0 Mindset

38. Publisher Stories Worth Telling

39. Results in Motion Content Marketing Strategy Facebook Slideshows Twitter Newsletter Blogs Forum Share Buttons Objectives Drive traffic to website Increase brand awareness Build relationships and boost brand loyalty

40. Results in Motion

41. Results in Motion

42. Results in Motion

43. Results in Motion

44. Results in Motion

45. Results in Motion

46. Results in Motion

47. Results in Motion

48. Results in Motion

49. Results in Motion

50. Results in Motion

51. How Do You Measure Results?

56. Measuring Results

57. Measuring Results

58. Measuring Results

59. What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0

60. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb

61. Bernie’s Webinar Offer 30 Minute Phone Consult http://www.findandconvert.com/contact-us.html/ 60 Minute Phone Consult Purchase 10 Books Proof of purchase from: http://budurl.com/marketing20

62. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

63. Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Proctor & Gamble Red Bull Redditt Samepoint Scott Monty Slideshare SocialMention StumbleUpon Twitter Uniqlo Vimeo Virgin America Wikipedia Yahoo YouTube Bing Canadian House & Home Coca Cola Digg Edelman Facebook Find and Convert Flickr Ford Motor Company Google Guinness Homemaker’s Magazine HubSpot Kosmix LinkedIn MSN