The document discusses the evolution of marketing from traditional Marketing 1.0 to more modern Marketing 2.0 approaches. It outlines some of the key differences between outbound marketing focused on interrupting potential customers versus inbound marketing focused on engaging where people are and building relationships through content like blogs, videos and social media. It provides examples of companies that have successfully used Marketing 2.0 strategies like content marketing and social media to grow sales and engagement. The document encourages marketers to embrace these new Marketing 2.0 approaches that focus on creating valuable content to attract and engage customers.

1. The Future of Marketing A New Mindset Bernie Borges September 1, 2009

2. A Story Worth Telling

3. B2B Blog Home Run

4. B2B Blog Home Run

5. B2B Video

6. Humanizing a Boring Product

7. Content = Trust, Relationships, Profit

8. History Lesson 1990 to 2000 2000 to 2009

9. The Problem Traditional Marketing Doesn’t Work Anymore

10. Buyers Don’t Have to Tolerate It

11. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing

12. Marketing 1.0 on the Web (Pre 2007)

13. Marketing 2.0 (2007 to Present)

14. Marketing 2.0 (2007 to Present)

15. Marketing 2.0 (2007 to Present)

16. Marketing 2.0 (2007 to Present)

17. Marketing 2.0 (2007 to Present)

18. Marketing 2.0 (2007 to Present)

19. Marketing 2.0 Mindset

20. Engage People Where They Are

23. The Three E’s

24. Engage Influential People

25. Wisdom of Crowds

26. Branded Content

27. Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

28. Local Restaurant Blogs, Video, Facebook, SEO

29. Best Practices Blog: Brent Britton

30. Avoid Social Media Abstinence

31. Measuring Results

32. Measuring Results: SEO  SO

33. Marketing 2.0

34. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/

35. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.