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Bridging the death valley:
on your bootstrapped way to first success
Tech Startup Day - Brussels - March 2015
So you think you can dance?
Nail down your strategic basics
Needs based customer personas
Map out your their customer journey
Need Exploration
ConversionUsage
Map your message to the priorities
WHY HOW
WHAT
What to communicate about?
Issues your customers have
when dealing with …
...
Bootstrap: Affordable Loss
How much can we make? How much can we afford to lose?
Bootstrap: Use your strengths
And now for the main course
• Lars Sudmann, Sudmann & co

on how to turn presenting & pitching into impact
• Maité Grisard...
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Bridging the death valley on your bootstrapped way to first success

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Bridging the death valley on your bootstrapped way to first success

  1. 1. Bridging the death valley: on your bootstrapped way to first success Tech Startup Day - Brussels - March 2015
  2. 2. So you think you can dance?
  3. 3. Nail down your strategic basics
  4. 4. Needs based customer personas
  5. 5. Map out your their customer journey Need Exploration ConversionUsage
  6. 6. Map your message to the priorities WHY HOW WHAT What to communicate about? Issues your customers have when dealing with …
 . How important they are, what the impact can be, why this will become more important in the future. What to communicate about? How to best solve these issues, without talking about products/services. What to communicate about? The value of these products/ services in solving pain. + Convert
  7. 7. Bootstrap: Affordable Loss How much can we make? How much can we afford to lose?
  8. 8. Bootstrap: Use your strengths
  9. 9. And now for the main course • Lars Sudmann, Sudmann & co
 on how to turn presenting & pitching into impact • Maité Grisard, Andaman7
 for an entrepreneur testimonial on field marketing • Mark Penson, Survey Anyplace
 for an entrepreneur testimonial • Alex Gashard, 1212 & 1313 / CarAmigo
 for a (serial) entrepreneur testimonial

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