1. Bridging the death valley:
on your bootstrapped way to first success
Tech Startup Day - Brussels - March 2015

2. So you think you can dance?

3. Nail down your strategic basics

4. Needs based customer personas

5. Map out your their customer journey
Need Exploration
ConversionUsage

6. Map your message to the priorities
WHY HOW
WHAT
What to communicate about?
Issues your customers have
when dealing with …
.
How important they are, what
the impact can be, why this will
become more important in the
future.
What to communicate about?
How to best solve these
issues, without talking about
products/services.
What to communicate about?
The value of these products/
services in solving pain.
+ Convert

7. Bootstrap: Affordable Loss
How much can we make? How much can we afford to lose?

8. Bootstrap: Use your strengths

9. And now for the main course
• Lars Sudmann, Sudmann & co
on how to turn presenting & pitching into impact
• Maité Grisard, Andaman7
for an entrepreneur testimonial on field marketing
• Mark Penson, Survey Anyplace
for an entrepreneur testimonial
• Alex Gashard, 1212 & 1313 / CarAmigo
for a (serial) entrepreneur testimonial