2. Throughout the process of producing my products I conducted various
feedback techniques such as interviews, hot seats, and screenings of my
work so far in order to gain knowledge in order to progress my idea and
products. Initially I conducted primary audience research of the products
in which I felt I wanted my product to be like, in order to gain an idea of
what aspects I should and should not include when creating my products.
Initially feedback was productive, it enabled me to make changes that
were outlined by my target audience. Thus adhering to what the target
audience would expect from horror genre products. This feedback
provided me with guidelines of what to include to progress my products
and to use the feedback to improve the products standard. The research I
initially carried out enabled me to successfully create my products.
Detailed research into sound, genre, location and props for example
enabled me to do so.
3.
4. Initial Feedback
I took the feedback from the post it notes of my magazine cover and
poster, with regards to the test shots for the main image. Showing
Positive feedback for the close-up images. I had Decided from
researching the skeleton key poster that I wished to recreate that image
thus I carried out another photo-shoot in order to make the best product
possible in order to follow the required codes and conventions of a
horror product to target a specific audience. I also gained some research with
regards to my trailer. From researching into The Conjuring and Paranormal activity
trailers I decided on a similar narrative. However Some special effects would be
difficult to re create I aimed to work around them to keep
To the narrative.
“Good layout” “image is eye catching”
5. Unsuccessful First Product
I was not satisfied with the draft products I had first made for my poster, and the initial
feed back I received also found flaws in my products.
The products lacked that
Professional standard and the images look “staged”
“unprofessional”
However the font was “suitable for the genre”
And the colour scheme “connotes the horror
Genre perfectly”
I took notice of this feedback and decided it was for
the best to recreate both my magazine and poster.
11. Social Networks Feedbacks
From the rise of web 2.0 It enabled us to interact with one and another. Due to
This I was able to upload my final products onto social networking sites such as
Facebook and twitter. From using Facebook my feedback was easily received.
The colloquial and instant feedback was from the audiences true though and
thus gave me a non bias insight. However as most people on Facebook do not
study media their responses were limited and non academic. I gained mixed
views of my products, yet most responses were positive.
Due to the fact my chosen genre is horror my target audience
Is aimed at over eighteens, which can be successfully targeted by asking my
school Friends .This enabled audiences to view my products and to comment
and create discussions of constructive criticism , thus working as a viral
marketing campaign as I have used methods used by mainstream industries to
launch and promote new films’ I also created a twitter page for my film, enabling
audiences to gain information about the film and find a link to watch the trailer.
12. Final Product Hot Seat Feedback
I gained video feedback from using hot seat videos in which I provided the audience
with a set of questions about my final products. These questions enabled me to gain
critical feedback from my target audience. Progressing from this research There are
some improvements suggested by the audience. Due to this I have changed some of
the images at the bottom of my poster to provide clearer images. In order to
promote my products as a package I went back throughout my print products and
ensured they stuck to the same colour scheme as this is seen to be a key feature.
However most of my feedback was positive, I decided to add more interties in my
trailer to enhance to continuity of the shots.
13. • The narrative of my trailer was an important aspect,
being the main part of my ancillary product. I received
positive feedback with regards to my narrative; stating
it was clear and understandable. To receive this
feedback I combined questions for my trailer and print
products together. Once the trailer was screened I
created a set of questions in which I felt would be
beneficial to ensure the answers provided me with the
feedback I needed in order to make any crucial
improvements. The feedback mostly focused on the
narrative, location and characters which are usually
represented in the horror genre.
14. Reflection
From my feedback I have successfully learnt how to follow the specific codes and conventions
of the horror genre, how to target a specific audience and how to adhere to a audiences
Expectations of a horror product. If I were to create Horror products in the future I would get
Feedback from older generations who have had experience of watching horror films over time.
I would also use social networking sites more throughout the construction of my products
In order to set me in the right direction. The way in which I have documented my feedback
Could have been carried out more successfully, possibly by gaining more videos. I have learnt
My skills with regards to creating my products lie with camera work and representing a genre.
Whereas My weaknesses lie with regards to my trailer being shot length and editing. However I
Faced difficulties with my print products with regards to layout and clearness. I would overcome
These aspects if I was to create more products by researching into layouts specifically and make
Sure that when I’m filming that shots are of a suitable length. However I would use the same
Features of my trailer such as fast paced editing as I successfully portrayed the horror genre also
With props and sound would also shoot in a similar location as it worked effectively with the
Genre.
