Beth Gyurovits volunteers time teaching women in IT and students studying IT about how to apply social media for personal and business application

1. Social Business
Discover | Align | Build
Beth Gyurovits, M.B.A. e: Beth@SocialMediaEnergy.com
Vice President of Sparks m: + 1 . 3 0 3 . 8 0 8 . 3 8 9 9
t: @BethGyurovits
Wireless Network: ASPEN
Password: 8021180211

2. Agenda
• Introductions
• Overview
• Webolution & Trends
• Key Social Notables
• Tweet Jam
• LinkedIn, twitter & facebook,
Google+ YouTube

3. Introductions
• Name
• Title/Desired Title
• Self-Assessed Proficiency Level
– Novice, Intermediate, Expert
• Hometown

4. Framing it up…
• Why are we here? wawh
• What happened? wh
• OMG – Am I behind? omg aib
• Where to start? wts

6. What is Web 1.0?
…call help desk

7. Web 1.0 Web 2.0 Web 3.0
Static HTML Dynamic HTML Semantic
Email RSS Communal
Forums Podcasting Cloud Computing
Chat Mobile Multi-Channel
Low Bandwidth Blogging/Microblogging Mobile and iTV
Portals Social Networking
Brochure-ware Video
Integrated Solutions

8. Web 1. 0 for Recruiting…
Receive Post Screen Post
Job To Internal To
Intranet Candidates .com
Contact
Manual Viable Measure
Screen Candidates
$$
Post to
Monster
Phone LinkedIn
a Dice
Friend

9. Web 2.0
Who’s who in the zoo and what are they up to
• External
.com (s) , LinkedIn,
Twitter(s), YouTube(s),
Blog(s), Facebook
• Mobile apps
• iPad apps
• Internal
– Social platforms

10. Trends // The Big Shift
700,000+ businesses are on Facebook
YouTube is second most searched site behind Google
200,000,000 users and it’s the fastest growing
LinkedIn adds a new user every second ; China and Brazil fastest
Facebook OVERTAKES Google in weekly site visits in late 2010
Monster.com Revenue Drops Again in Q1
Source: 01/2011
http://jobsportalwatch.com/2010/04/monster-revenue-drops-again-in-q1/

12. Web 2.0 & Beyond
The POWER of links, degrees of separation, collaboration and friends

13. Industry Leaders & Analysts

14. Mobile Scene
“How can it be
that I am so
powerful as a
consumer,
but feel so lame
as an
employee?”
- AIIM.org Task Force

15. Recruiting Mobile Apps

16. Internal Social

17. Top Measurable Business Benefits
• 83% - Increased Speed of Access to Knowledge
• 55% - Increased Speed of Access to Experts
• 41% - Increased Employee Satisfaction
• 31% - Faster Employee Onboarding & Training
• 28% - Increased # of Successful Innovations
• 28% - Reduced Travel Costs
• 28% - Reduced Communication Costs
Source: NewsGator Client Survey at Annual User Conference

18. Spontaneous TweetJam
Rule for today…No person left behind!
• Go to Twitter
• Who are influencial women IT leaders? add #CWWKSocial
• Hit ENTER
• View

20. You – Online…
• Search Public Information
– Add “Company Buzz” application to your LinkedIn.com Profile and “Add” your
company name to see what people say about your company and which words
are trending.
– Conduct Google, Bing, Yahoo searches
– Check ZoomInfo.com for any syndicated news with your name
• Understand Netiquette
– Know your audience’s communication styles and preferences (e.g. Boomers,
GenX’ers, GenY’ers, Millennials, etc.)
• LinkedIn: TURN OFF SETTINGS!!!
– Settings > Privacy Settings
• Change Advanced Search View
• Upgrade http://www.linkedin.com/static?key=business_info_more&trk=acct_set_compare
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21. Social Media Philosophy
Tips for determining your online professional brand:
• Know your corporate social media policy
• Select quality or quantity
• Understand consistency in presentation
(e.g. FirstNameLastName for LinkedIn/Twitter)
• Personal vs. Professional profile access to the general public:
– LinkedIn.com
– Twitter.com (Professional brand and/or Personal)
– Facebook.com
– Others (e.g. Spoke, Ning, Plaxo, Pulse, etc.)
• Timing to change profile access and information
• Location in profile
(using 80202 or 06712 in base profile to be found)
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22. Beth’s Proficiency Levels
LinkedIn.com
Engagement
Research & Develop
Foundational Polling
Advanced Search
Blogging/Micro-blogging
Profile Answers (reviewing)
Other Social Networks
Recommendations Job Postings
Update Status Field
Groups - Groups
Answers (active
Photo - Jobs tab participation)
Applications
Contacts
Beth.Gyurovits@LHH.com 22

23. 1. How to Set-up a Twitter Profile
http://www.twitter-howto.com/twitter-how-to/a-practical-guide-on-how-to-optimize-your-twitter-profile
2. Advanced Search
Use ' http://search.twitter.com/advanced ' to enter your search parameters
if you're not familiar the search syntax
3. Hashtags
Use Twitter.com's search box with popular hashtags (#) to search for
specifics (e.g. #job Denver). This returns jobs in Denver that were
posted on Twitter.
NOTE: Popular Hashtags can be found at www.Hashtags.org (See Appendix)
4. Search
Jobs, candidates, influencers, products using Twitter
5. Follow
Interesting people and companies
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24. • Create a profile is the first step
• Type up to 140 characters (A.K.A. a “Tweet”)
• Make sure your “tweets” have value to those who follow you
• Include a URL to link to additional related resources
• Follow the 90/10 rule: 90% of your tweets are giving (adding value
for those that follow you) and 10% are taking (shameless self-
promotion)
• Be sure to add a category preceded by a hashtag
(e.g. #CWWKSocial #CO or #jobs or #Denver) so followers know
that it is relevant for a specific location or topic area
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25. Twitter Recruiting // 2009 Top 50
Employer Twitter Account Employer Twitter Account Employer Twitter Account
KPMG @KPMG Hewitt @HewittCareers Thomson Reuters @JobsWithUs
Wipro, LTD @WiproCareers Hyatt Hotels & Resorts @Hyattcareers Twitter (of course!) @jobs
Accenture @Accenture_Jobs Hyatt San Antonio @HyattSanAntonio UPS @UPSjobs
Access Comm. @accesscareers Intel @JobsatIntel UPMC @UPMCCareers
ACULIS, Inc. @aculis J.B. Hunt @JBDriverJobs US Dept. of State @DOScareers
ADP @ADPCareers Kaplan Test Prep @KTPA_Careers
Allstate Insurance @AllstateCareers Verizon @VerizonCareers
Keller Williams Realty @KWCareers
Assurant Solutions @AssurantCareers Warner Brothers @WBCareers
Kissito Post-Acute Care @kissitocareers
AT&T @ATTjobs City of Kingston @KingstonCareers
KPMG US @KPMGUSCareers
Burger King @BKCareers Vancouver @VanMarriott
Kroger @KrogerWorks Pinnacle Marriot
comScore @comScoreCareers LexisNexis @LN_Recruiting
Davita, Inc. @DaVitaJobs IBM/UK @IBMUKcareer
Mattel @MattelRecruiter KPMG @KPMGRecruitment
Deloitte Touche @JoinDeloitteUS
Mattel @mattelmba PepsiCo @PepsiCo_UKjobs
Ecolab @Ecolab_Jobs
Mayo Clinic @mayoclinic Royal Bank of Scotland @JobsatRBSgroup
EMC @EMCCareers McCormick & Schmick @Careers_At_MSSR Deloitte Australia @Green_Dot
EMC @EMCCollege Microsoft @JobsBlog IBM/Belgium @ibmbejobs
Ernst & Young @Ernst_and_Young MTV Networks @MTVnetworksjobs IBM/South Africa @IBM_CEEMEA_Jobs
Expedia @Expedia_Jobs MTV Games @MTVGamesJobs
Follett Software Co. @FSCCareers MySpaceJobs @MySpaceJobs
Forrester Research @forresterjobs Raytheon @Raytheon_Jobs
Fullhouse Interactive @fullhousecareer Razorfish @RazorfishJobs
Gartner, Inc. @Gartner_Jobs Sodexo @SodexoCareers
Hershey @HersheyJobs Spotsylvania Regional @CareersAtSRMC
Med. Ctr

26. facebook
» 83% of companies use facebook
» social recruiting is big!
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27. facebook
• Safety
– Check setting monthly
– No address, current city, phone
– Use GoogleVoice for a cloaked phone
• Professional vs. Personal profile
• Follow companies of interest
• Share useful information

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30. Thank You
//end.
Beth Gyurovits, M.B.A.
Director of Development Partner Programs
Pearson eCollege
+1.303.808.3899
BethG@eCollege.com
@BethGyurovits