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Evaluation question 4

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Evaluation question 4

  1. 1. How did you use media technologies in the construction and research, planning and evaluation stages? Beth Whitehead
  2. 2. Adobe Premiere Pro Adobe Premiere Pro is a timeline-based video editing software application. It is part of the Adobe Creative Suite, a suite of graphic design, video editing and web development programs. We used this programme to create the documentary and also to put the radio advertisement together, when using the software we used different techniques and tools to add variety to the ways in which we put the documentary together. When creating the documentary we started out by taking all of the clips we thought were successful and putting them into order on the timeline, once we put them into an order to which we were happy with we then added the sound beds; a sound bed is a recording of ambience which is played while another tape containing different audio is being played at the same time, giving the illusion the prominent audio took place in the environment of the ambience. After adding the sound beds we needed to get all of the sound levels right, we wanted to make sure that you were able to hear the interviews clearly and that the music we added wasn’t too loud and over powering.
  3. 3. When adding effects to the clips from the BBC we used different ones such as a cross dissolve which is a transition in which a leaving scene fades out while the next scene fades up over the same number of frames. We also used effects such as an additive dissolve, dip to black, constant gain and fast motion. I think that the clips which we edited using fast motion really worked well for our documentary and picked up the pace. The songs in which we used in the documentary are really up beat so having clips which were edited using fast motion really work well against the upbeat songs. Once completing the editing of the clips we then needed to add the graphics to the footage, the graphics are quite important as they indicate what the title of the documentary is, and also it introduces the names and job roles of each person that we interviewed. Although they are important we kept the graphics basic, using a simple font and we didn’t use a bright, bold colour, we used white for the text but made sure that it was visible on every clip. The graphics are one of the last things which we added to the documentary, once we finished the graphics we spent time going over the documentary and perfecting it, cutting away areas which we didn’t like and making sure that the timings were all accurate, we needed to make sure that the clips and the narration fitted together and faded out at the same times etc.
  4. 4. Photoshop We used Photoshop to create the newspaper advertisement, the image which we used was taken from a piece of footage that we had filmed at the BBC, the image works really well with the slogan as the slogan for the documentary is ‘See what its like to sit on the sofa’ and the image is taken from the BBC sofa in the studio. I think that the image and the slogan work well as the red sofa is quite iconic and is easy to recognise from the BBC, we didn’t use a lot of tools on Photoshop when editing the poster, we just added in text which was similar to the text used in the documentary and we added black boxes behind the text but changed the opacity so that they were only slightly visible, we also added in an image from the BBC One logo, the editing process was pretty basic but we wanted a complex advertisement which got the message across and displayed some information to what it was about.
  5. 5. Blogger Blogger is a free weblog publishing tool from Google which is used for sharing text, photos and video. I have been using blogger for the past two years to document all of my media work, it is an easy way of keeping all of the documents together in an order. I have been able to upload word documents, photos, Prezi publications and Tagul documents. It was also really easy to share the slideshare documents as it displays the publication just by copying the embed code into the HTML option on the post.
  6. 6. HD Sony Camera For all of the video clips which we filmed we used the Sony HD camera’s and also we used tripods so that the footage was to the best standard and good quality. When filming our interviews we had to make sure that we framed them properly and to do this we made sure that we used the rule of thirds, this is when the interview subject is positioned in either the left or right third of the shot. We also used the clip mic when conducting the interviews as it was the better quality mic to use and capture all the narration from the interviewee.
  7. 7. Tagul Tagul is a web service that enables you to create tag clouds and place it on your web page. We used Tagul to create a cloud filled with information about the BBC and the locations to film and also to hold some information about the staff in which we were looking to interview and also a few facts about the things in which we included in the documentary, we were able to change the shape and the colours of the cloud, we kept it basic but with a range of bright and bold colours which made the tag cloud look appealing and interesting.
  8. 8. Prezi Prezi is a cloud-based presentation software and storytelling tool for presenting ideas on a virtual canvas. The product employs a Zooming User Interface (ZUI), which allows users to zoom in and out of their presentation media, and allows users to display and navigate through information. I personally found Prezi quite confusing to use and I much prefer making presentations on PowerPoint and then uploading them to slideshare, although I do believe that the presentations created on Prezi look a lot more appealing and interesting to watch, I like how the presentations move around on the virtual canvas and it is a much more interesting way to display information.
  9. 9. Slide Share / PowerPoint Slideshare is a Web 2.0 based slide hosting service. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenDocument presentations. I used slideshare quite a lot throughout the year when creating PowerPoint presentations to do with the research of the BBC and also when putting the evaluation question and answers together. It is really easy to upload documents and also easy to publish them onto my blog, just by copying the embed code and pasting it onto the blog. I used PowerPoint a lot throughout the year, firstly I used it to hold information on different documentaries which I analysed and then I also used it to put together research about the BBC and other relevant documents. It is really easy to lay out your work as you can put information about different topics on different slides but all of the publication links together.
  10. 10. YouTube YouTube was used to display our documentary and radio advertisement. YouTube is an easy way to share our videos online for everyone to watch, although we did have some problems with the documentary being uploaded as the quality went really bad as we used different well known songs so there were a few copyright issues. We also used YouTube to gather archive material for the documentary, I was able to find old video footage of opening sequences of the BBC news and north west tonight. It was easy to upload the YouTube clips to my blog as again all that I had to do was copy and paste the embed code onto a post on the blog.