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The COAC Platform
Capacity Building for 21st Century Conservation Projects
This presentation is by Betsey Merkel, Consultant,
and is shared under a Creative Commons license,
Attribution-NonCommerci...
History
History as of January 25, 1969
● A small group of people came
together
● No contact existed between
chapters unless accide...
History as of 2002 (33 years later)
Updated COAC By-Laws and Mission
Statement
● A new name was adopted: Council of Ohio
A...
History as of 2006 (4 years later)
“COAC Strategic Plan of 2006”
1. Updated mission, vision, values.
2. Summary of core st...
History as of 2006, 2007, 2008, 2009,
2010, 2011, 2012, 2013, 2014, 2015, 2016...
History as of 2017 (11 years later)
● Audubon activity has declined 50% in
the State of Ohio.
● The COAC chapters meet Oct...
How do we keep
COAC moving
forward?
Build a hub of Internet-based
tools called a “platform”
“Platforms deliver hosted services over the
Internet.” - Wikipedia...
In 1969, COAC was a small council of people who would meet in person, talk on the phone, and
send letters USPS.
In 2018, C...
To connect
next gen
Audubonners
Could COAC function without a
platform?
● Yes, but not as well as it could.
● All of the chapters have their own website
b...
What will the COAC Platform do?
● Connect the chapters in a network.
● Develop relationships.
● Foster communications.
● E...
How will the COAC Platform do these
things?
● Market each chapter’s activities to anyone
who wants to see them online and ...
Who - Project Manager and Developer
Betsey Merkel is an experienced professional
platform developer who builds and manages...
What are we trying to accomplish?
● COAC chapters voted in March 2018
to fund the construction of a platform.
● The constr...
Ways to Fund the COAC Platform
● Memberships
● Small contributions to
‘Big Asks’
● Programs and services
● Sponsors
● Stor...
The COAC
Platform
Capacity Building for 21st
Century Conservation
Projects
Thank you!
Betsey Merkel, Consultant
Platforms,...
Thank You Photographs: Tom Fishburn
20
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The Council of Ohio Audubon Chapters (COAC) Platform

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The Council of Ohio Audubon Chapters (COAC) Platform-Capacity Building for 21st Century Conservation Projects by Betsey Merkel, digital strategist consultant, and presented at the COAC Quarterly Workshop June 3, 2018 at Miami University Regionals-Hamilton, Ohio.

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The Council of Ohio Audubon Chapters (COAC) Platform

  1. 1. The COAC Platform Capacity Building for 21st Century Conservation Projects
  2. 2. This presentation is by Betsey Merkel, Consultant, and is shared under a Creative Commons license, Attribution-NonCommercial-ShareAlike CC BY-NC-SA which means you can share and adapt materials with attribution, for non-commercial purposes, and distribute under share-alike licensing. 2
  3. 3. History
  4. 4. History as of January 25, 1969 ● A small group of people came together ● No contact existed between chapters unless accidental ● A statewide organization was “wanted and needed” ● The Ohio Audubon Council was formed
  5. 5. History as of 2002 (33 years later) Updated COAC By-Laws and Mission Statement ● A new name was adopted: Council of Ohio Audubon Chapters (COAC) ● COAC is to “aid chapter development in strength, growth, and leadership through dialogue and networking between the Chapters, Audubon Ohio, and the National Audubon Society; and to provide an independent, collective voice of Ohio chapters and affiliates in all Audubon affairs.” ● National Audubon representation ● At least two inter-chapter forums/meetings per year
  6. 6. History as of 2006 (4 years later) “COAC Strategic Plan of 2006” 1. Updated mission, vision, values. 2. Summary of core strategies, goals & objectives: a. Communicate and collaborate with Audubon Ohio and other entities. b. Review proposals COAC receives to see if they are within our mission to fulfill. c. Work with chapters that want our help. Audubon flourishes in 60% of Ohio
  7. 7. History as of 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016...
  8. 8. History as of 2017 (11 years later) ● Audubon activity has declined 50% in the State of Ohio. ● The COAC chapters meet Oct 2017 to reconnect. ● In March 2018 COAC chapters voted to fund the construction of an Internet platform to connect all chapters in a network. ● Provided we can identify funding for the maintenance of the platform in years 2 & 3
  9. 9. How do we keep COAC moving forward?
  10. 10. Build a hub of Internet-based tools called a “platform” “Platforms deliver hosted services over the Internet.” - Wikipedia ● Library ● Operations ● Collaboration ● Publishing ● Marketing ● Ecommerce Copyright © Betsey Merkel 10
  11. 11. In 1969, COAC was a small council of people who would meet in person, talk on the phone, and send letters USPS. In 2018, COAC will become an Internet-based platform for everyone.
  12. 12. To connect next gen Audubonners
  13. 13. Could COAC function without a platform? ● Yes, but not as well as it could. ● All of the chapters have their own website but they are probably static. ● A COAC platform will be dynamic. ● If a chapter does not publish new material to its website and social media every day, it will be only be found by those who know it’s there - that’s static. ● By publishing and posting every day to a platform, search engines elevate content so everyone on a computer or device will see it - that’s dynamic.
  14. 14. What will the COAC Platform do? ● Connect the chapters in a network. ● Develop relationships. ● Foster communications. ● Enable chapters to interact with each other. ● Recruit volunteers ● Grow memberships ● Raise funds. ● Connect people to policy issues. ● Deepen member involvement. ● Grow conservation projects. ● Expedite network learning. ● Share ideas and practices. ● Connect next gen Audubonners Copyright © Betsey Merkel 14
  15. 15. How will the COAC Platform do these things? ● Market each chapter’s activities to anyone who wants to see them online and on their devices. ● Recognize every chapter’s brand. ● Track what readers like about other chapters. ● Enable chapters to sell their merchandise on the platform so anyone can buy it. ● Enable all chapters to keep up with each other’s social media posts.
  16. 16. Who - Project Manager and Developer Betsey Merkel is an experienced professional platform developer who builds and manages platforms and the services they offer. A website doesn’t have these services. What I do: ● Produce creative digital media ● Analyze content metrics to understand audiences and identify opportunities ● Advise leadership informed by content metrics results ● Orchestrate events and campaigns ● Publish and market content on social media ● Manage contributed chapter stories, media, activities, events, articles, reports ● Build relationships online and face to face ● Guide collaborations ● Coach, mentor, and train users 16
  17. 17. What are we trying to accomplish? ● COAC chapters voted in March 2018 to fund the construction of a platform. ● The construction is occurring this year provided, we can identify funding for maintenance of the platform in years 2 & 3. ● We need to raise between $10,000 to $20,000 to fund the platform costs in years 2 & 3.
  18. 18. Ways to Fund the COAC Platform ● Memberships ● Small contributions to ‘Big Asks’ ● Programs and services ● Sponsors ● Store ticketing, sales, coupons ● Campaigns ● Collaborations ● Grants ● Chapter fees, sliding scale Copyright © Betsey Merkel 18
  19. 19. The COAC Platform Capacity Building for 21st Century Conservation Projects Thank you! Betsey Merkel, Consultant Platforms, Digital Strategy, Multimedia Producer, Social Network Developer Email: betseymerkel@gmail.com Phone: 216-246-2447 19
  20. 20. Thank You Photographs: Tom Fishburn 20

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