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The Unifying Power of
Social Technologies
Image: Earthflight with Sutton Avian Research Ctr (SARC) Oklahoma. Photo by R. C...
This presentation is by Betsey O’Hagan,
Consultant, and is shared under a Creative
Commons license,
Attribution-NonCommerc...
COAC Goals
● Raise up the COAC Social Network.
● Share ideas and talk with each other,
compare successes and failures.
● C...
COAC Social Network
CHAPTERS
1. Audubon Miami Valley Audubon Society
2. Audubon Society Greater Cleveland
3. Audubon Socie...
A Thriving COAC Social
Network...
“Mayors Map” by www.orgnet.com/
1. A COMMON VISION AND A COMMON
GOAL
2. COMMITMENT TO WO...
“Know the Net, Knit the Net”
6
~ Valdis Krebs, Founder, Orgnet.com
1969
Founding Vision of the “Ohio Audubon Council”
● To coordinate the thoughts and programs of Audubon chapters and
affil...
2002
“Council of Ohio Audubon Chapters (COAC)”
● COAC is to “aid chapter development in strength, growth, and leadership
t...
2006
“COAC Strategic Plan of 2006”
1. Updated mission, vision, values.
2. Summary of core strategies, goals & objectives:
...
2006
Audubon flourishes
in 60% of Ohio
10
2006
Then languishes for the next 11 years: 2007, 2008,
2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016...
During these yea...
2017
‘Perfect storm’
conditions as Audubon
activity declines 50% in
the State of Ohio.
12
Backgrounder
● As web & marketing consultant to WCAS, I wanted to connect and share WCAS materials online
with other chapt...
A Platform For COAC “Platforms deliver hosted services over the
Internet.” - Wikipedia
● Library
● Operations
● Collaborat...
1. Administrator
2. Brand identity
3. Google for Nonprofits
4. Website www.counciloac.org
5. Service tools
6. Content mark...
1. Administrator Skills Matrix
Strategist & Servant Leader -- oversee at a high level
informed by the collective, “close t...
2. Brand Identity
● Branding Guidelines eBook
● Logos
● Fonts
● Color Palette
● Social Media Banners
● Black & White for P...
3. Google for Nonprofits
18
● Gmail
● Drive
● User accounts
● Google Photos
● YouTube
● Hangouts
● Google Analytics
4. Website
HOME
● NEWSLETTER SIGN UP
● MEMBERSHIP
● LEADERSHIP
● HISTORY
● RECORDS
● NEWS & STORIES
● CALENDAR
● WORKSHOPS...
5. Service Tools
● FreeConferenceCall.com
● MailChimp.com
● SumoMe.com
● SurveyMonkey.com
● Flickr.com
● SoundCloud.com
● ...
6. Content to Market
21
● COAC news & event announcements
● First person interviews & stories
● Chapter & affiliate histor...
Early Network Insights
Above average responsiveness to
● Feedback Forms - i.e., Brand, Registration, Presenters
● The COAC...
COAC Education
Calls and Meetings
● 18 COAC calls and 5 Quarterly Workshops
for a total of 23 events in 15 months.
● Engag...
COAC Next Steps
1. Fund the COAC Platform Yrs 2 & 3.
2. Grow the COAC Social Network.
3. Schedule workshop & meeting hosts...
“The Unifying Power
of Social
Technologies”
Become a Force for Nature
Thank you!
Betsey O’Hagan, Consultant
Platforms, Dig...
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The Unifying Power of Social Technologies by Betsey O'Hagan

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"The Unifying Power of Social Technologies" by Betsey O'Hagan presented at Council of Ohio Audubon Chapters (COAC) Business Meeting & 50 Year Anniversary Celebration at the Novak Education Center, 382 Townline Road in Aurora, Ohio on Sunday, March 3, 2019.

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The Unifying Power of Social Technologies by Betsey O'Hagan

  1. 1. The Unifying Power of Social Technologies Image: Earthflight with Sutton Avian Research Ctr (SARC) Oklahoma. Photo by R. Cook. Become a Force for Nature
  2. 2. This presentation is by Betsey O’Hagan, Consultant, and is shared under a Creative Commons license, Attribution-NonCommercial-ShareAlike CC BY-NC-SA which means you can share and adapt materials with attribution, for non-commercial purposes, and distribute under share-alike licensing. 2
  3. 3. COAC Goals ● Raise up the COAC Social Network. ● Share ideas and talk with each other, compare successes and failures. ● Centralize communications. ● Collaborate on projects. ● Bring a unified voice to conservation issues. ● Spread the word about birding and conservation in Ohio. 3
  4. 4. COAC Social Network CHAPTERS 1. Audubon Miami Valley Audubon Society 2. Audubon Society Greater Cleveland 3. Audubon Society Ohio-Cincinnati 4. Blackbrook Audubon Society 5. Black River Audubon Society 6. Canton Audubon Society 7. Columbus Audubon Society 8. Dayton Audubon Society 9. Great Lakes Audubon 10. Greater Akron Audubon Society 11. Tri-Moraine Audubon Society 12. Western Cuyahoga Audubon Society ​AFFILIATES 1. American Birding Association 2. Akron University Field Station 3. American Avian Conservation & Research Institute 4. Birders of Miami University 5. Black Swamp Bird Observatory 6. City of Cleveland Office of Sustainability 7. Cleveland Metroparks - Natural Resources 8. Cleveland Museum of Natural History 9. Doan Brook Watershed Partnership 10. Geauga Parks District 11. Ivory-bill Connection 12. Kirtland Bird Club​ 13. Lake Erie Nature and Science Center 14. Mentor Marsh Nature Center 15. Ohio Conservation Federation 16. Ohio Bird Conservation Initiative 17. Ohio Natural Areas and Preserves Association (ONAPA) 18. Ohio Ornithological Society 19. Ohio Sea Grant College Program-The Ohio State University 20. Ohio Young Birders Club 21. Ohio Wetlands Association (OWA) 22. Rust Belt Riders 23. Sierra Club Ohio 4
  5. 5. A Thriving COAC Social Network... “Mayors Map” by www.orgnet.com/ 1. A COMMON VISION AND A COMMON GOAL 2. COMMITMENT TO WORK TOGETHER 3. MUTUAL RESPECT 4. STRONG RELATIONSHIPS AND TRUST 5. NO LEADERS BUT A GROUP EFFORT AMONG EQUALS 6. ASSIGN ROLES AND RESPONSIBILITIES 7. BE ACCOUNTABLE 8. BE FLEXIBLE AND COMFORTABLE WITH AMBIGUITY 9. COMMUNICATE EFFECTIVELY 10. MANAGE CONFLICT The Art of Collaboration: 10 Essential Skills for Successful Music Entrepreneurs www.icareifyoulisten.com 5
  6. 6. “Know the Net, Knit the Net” 6 ~ Valdis Krebs, Founder, Orgnet.com
  7. 7. 1969 Founding Vision of the “Ohio Audubon Council” ● To coordinate the thoughts and programs of Audubon chapters and affiliates in the State of Ohio, ● To speak in a common voice on important conservation issues, ● To act as a sounding board for various and common problems among Audubon chapters and affiliates, ● In some cases, consolidate efforts in field activities, ● To act as a liaison with National Audubon Society, and ● To act as a center for the dissemination of information. 7
  8. 8. 2002 “Council of Ohio Audubon Chapters (COAC)” ● COAC is to “aid chapter development in strength, growth, and leadership through dialogue and networking between the Chapters, Audubon Ohio, and the National Audubon Society; and to provide an independent, collective voice of Ohio chapters and affiliates in all Audubon affairs.” ● National Audubon representation ● At least two inter-chapter forums/meetings per year 8
  9. 9. 2006 “COAC Strategic Plan of 2006” 1. Updated mission, vision, values. 2. Summary of core strategies, goals & objectives: a. Communicate and collaborate with Audubon Ohio and other entities. b. Review proposals COAC receives to see if they are within our mission to fulfill. c. Work with chapters that want our help. 9
  10. 10. 2006 Audubon flourishes in 60% of Ohio 10
  11. 11. 2006 Then languishes for the next 11 years: 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016... During these years the Internet began to take off. We saw an unprecedented growth of mobile technologies and 18-44 year olds fastest growing groups on mobile. Monopolizing the attention of 18-44 year olds. That’s everyone. And Audubon chapters like so many organizations, businesses, and government offices, were not on the web or only in a limited capacity. 11
  12. 12. 2017 ‘Perfect storm’ conditions as Audubon activity declines 50% in the State of Ohio. 12
  13. 13. Backgrounder ● As web & marketing consultant to WCAS, I wanted to connect and share WCAS materials online with other chapters but didn’t find much activity. ● With the support and oversight of the WCAS Board, I conducted first person interviews of Ohio chapters spring & summer 2017. ● “Research showed in 2006, there were 19 Audubon chapters in Ohio that reached 60 percent of the population, whereas by 2017, there was a 30 percent reach, due to the loss of five chapters. I presented the results to WCAS Board members who, acting as an interim advisory network in the summer of 2017, suggested bringing together the 14 active chapters to carry on the COAC mission. ● We developed a preliminary network of contacts in the chapters, reached out to them, and invited them to a planning meeting October 1, 2017 to find common ground and determine the level of interest holding a more intensive workshop in 2018. ● Six chapters, including Columbus Audubon Society, Firelands Audubon Society, Audubon Society of Greater Cleveland, Canton Audubon Society, Blackbrook Audubon Society, and Western Cuyahoga Audubon Society, attended the planning meeting.” MINUTES OF COAC MEETING FOR 10-01-2017 PDF 13
  14. 14. A Platform For COAC “Platforms deliver hosted services over the Internet.” - Wikipedia ● Library ● Operations ● Collaboration ● Publishing ● Marketing ● Ecommerce At the next meeting, March 4, 2018, nine chapters vote to fund the construction of an Internet platform to connect all chapters in a network. 14MINUTES OF COAC MEETING FOR 03-04-2018 PDF
  15. 15. 1. Administrator 2. Brand identity 3. Google for Nonprofits 4. Website www.counciloac.org 5. Service tools 6. Content marketing COAC Network Resources One Year Later 15
  16. 16. 1. Administrator Skills Matrix Strategist & Servant Leader -- oversee at a high level informed by the collective, “close the triangle”, help set the pace. “Network Weaver” -- entrepreneurial, talk with people, research & recruit core members, affiliates, individuals, and reach out to outliers. Administrative -- assistant, office manager, coordinate workshops and conference calls, conducts special fund-raising campaign marketing. Web & Data Manager -- information architect and data manager, establishes brand and data protocols, manage multimedia, develop platform web tools for connectivity, collaboration, scaling, and manage technology license accounts and security. Content Marketer -- finds innovative ideas for content design, curate and publish creative digital media content, achieves #1 search results, produce live-streaming events (TBA). 16
  17. 17. 2. Brand Identity ● Branding Guidelines eBook ● Logos ● Fonts ● Color Palette ● Social Media Banners ● Black & White for Print www.counciloac.org/media-resources 17
  18. 18. 3. Google for Nonprofits 18 ● Gmail ● Drive ● User accounts ● Google Photos ● YouTube ● Hangouts ● Google Analytics
  19. 19. 4. Website HOME ● NEWSLETTER SIGN UP ● MEMBERSHIP ● LEADERSHIP ● HISTORY ● RECORDS ● NEWS & STORIES ● CALENDAR ● WORKSHOPS ● QUARTERLY WORKSHOPS ● MEDIA RESOURCES ● LEGAL ● COMMUNITY GUIDELINES ● MULTIMEDIA RELEASE FORM​ ● PRIVACY POLICY ● ​TERMS OF USE ● POSTING POLICY ● SITE MAP www.counciloac.org/ 19
  20. 20. 5. Service Tools ● FreeConferenceCall.com ● MailChimp.com ● SumoMe.com ● SurveyMonkey.com ● Flickr.com ● SoundCloud.com ● Scribd.com ● Disqus.com ● Bitly.com 20
  21. 21. 6. Content to Market 21 ● COAC news & event announcements ● First person interviews & stories ● Chapter & affiliate histories ● Meeting minute notes ● Photography ● Videos ● Podcasts ● Educational resources
  22. 22. Early Network Insights Above average responsiveness to ● Feedback Forms - i.e., Brand, Registration, Presenters ● The COAC email list delivers communications to 150 members. The average COAC open rate is 43.2%, higher than the industry hobby rate of 28.49%. ● Website 500 unique visitors & 1,000 pageviews weekly ● A growing presence on social media 22
  23. 23. COAC Education Calls and Meetings ● 18 COAC calls and 5 Quarterly Workshops for a total of 23 events in 15 months. ● Engaged 14 of 15 Ohio chapter reps & members, 20 affiliates, and 5 individuals. ● Engaged a total of 250 people. ○ WORKSHOPS www.counciloac.org/workshops.html ○ RECORDS www.counciloac.org/records.html ○ CALENDAR www.counciloac.org/calendar.html 23
  24. 24. COAC Next Steps 1. Fund the COAC Platform Yrs 2 & 3. 2. Grow the COAC Social Network. 3. Schedule workshop & meeting hosts to 2023. 4. Launch central communications schedule. 5. Broadcast a unified COAC voice to conservation issues. 6. Scale collaborative projects. 7. Raise funds through special events. 8. Spread the word about birding and conservation in Ohio. 24
  25. 25. “The Unifying Power of Social Technologies” Become a Force for Nature Thank you! Betsey O’Hagan, Consultant Platforms, Digital Strategy, Multimedia Producer, Social Network Developer Email: betseymerkel@gmail.com Phone: 216-246-2447 Images: Mary Anne Romito, Tom Fishburn, R. Cook, 25

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