1. Creating a Website for
your business.

2. The Basics Needed
 A Domain name for your site.
 Hosting – storage space for your website.
 A Content Mangement System (CMS)
 Content - Meaningful information describing
your service.
 Photos / Videos – Showcasing your service to
your target audience.

3. Domain Names
 Choose a domain name that relates to your
business if possible or use the business name.
 e.g. www.selfcateringnewcastle.com
 Domains names can be purchased from
approximately £5 - £20 per year.
 Go for .com if you are targeting
a global market, or .co.uk
if you are only targeting the
UK market.

4. Hosting of your Website.
 Hosting is the storage of files for your website.
 Free hosting – Google, Bravenet, Weebly etc
 Shared Hosting – The most common and easy
to set up / manage.
 Dedicated Hosting – Quite expensive, only
needed for high traffic sites like Tesco Online,
Ticket Master etc.
 Shared hosting - £30 - £100
per year

5. Content Mangement Systems
(CMS)
 A content mangement system is designed to
allow an end-user to easily enter text and photos
/ videos.
 The functions are very similar to Microsoft word.
(WYSISWYG)
 You do not need to understand any HTML
programming code to run a website.
 CMS can be “open source” or commercial
systems.

6. Content within your website
 Content is King!
 Try and update your website on a regular basis with new
and interesting information.
 Write for your audience! Not what you think Google
would like.
 Keywords and search term phrases are important.
 Blogs and regular updates via newsletters all help drive
more traffic to your site.

7. Using Social Media
 Facebook and Twitter act as another marketing channel
for your website.
 Use them to back up and promote your website and as
another method of attracting customers.
 Youtube, Vimeo and Flickr for media (photos / videos)
 Remember to create some content to back up any photo
or video.
 Always link back to your website.

8. Get your site Noticed!
 Link submission pages – Google and Bing.
 Get your website address on everything - Flyers /
Business Cards, Email signature.
 Exchange links with other related businesses.
 Join Forums, business directories and spread the
word about your new website.
 Bear in mind that it could take 2 – 6 months
before Google indexes a new website.

9. Pay Per Click (PPC)
 PPC is a form of online advertising payment
model in which payment is based on qualifying
clicks.
 You bid on relevant keywords
 Advertising engines like Google display the
relevant advert.
 You only pay when people click.
 Get instant visibilty
 Cost to enter is small
 Track ROI.

10. Pay Per Click

11. Any Questions?

12. The Beyond Programme

13. What is Beyond?
 Beyond is a new support programme to help
businesses in Down District.
 Any existing business can avail of its services
regardless of size or category.
 The Beyond project aims to build stronger
relations with businesses in the district by
running business events and mentoring clients
in areas that they need help in.

14. Local Business Networking
 The Beyond programme encourages
Networking online and offline at our regular
events.
 Users can add contacts and set-up groups
online so that they can network together.
 Many of these online networks filter through to
offline meetings with the businesses working
together.

15. Beyond Events
 Since October Beyond Past events have
included:
 Marketing Workshops.
 Facebook one to one workshops.
 Social Media Workshops.
 One to One Finance Clinics.
 Several Networking Coffee Clubs.
 One to One Beyond Mentoring.

16. Beyond Mentoring Programme
 Open to all businesses!
 Expert mentors in:
 Sales & Marketing
 Business Health Checks
 Finance
 Diversification and Re-Alignment
 IT (Ecommerce, Websites, Social Media)
 Subsided price of £45 for 3 hours one to one with a
mentor. More details on www.beyondni.co.uk

17. The Beyond Website.
 The Beyond Website allows members to:
 Sign up for regular Beyond Events
 Network and establish business contacts online.
 Receive notification on important events and
seminars throughout Northern Ireland.
 Participate in Business Discussion Forums
 Add their business details to a free business directory
promoting their website.
www.Beyondni.co.uk

19. About Beyond
 DDC in partnership with Down Business Centre
and SERC, are now launching their new
“Beyond” project.
 DDC have successfully secured part-funding
through the European Sustainable
Competitiveness Programme for Northern
Ireland 2007 – 2013.