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Chip Kidd - ! Or ? - btconfBER2015

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Title: ! Or ?

Description:
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When should design be clear, and when should it be mysterious?
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Talk & speaker bio:
http://beyondtellerrand.com/events/berlin-2015/speakers/chip-kidd

MORE INFORMATION

Watch this little recap video to get an impression how beyond tellerrand events look like:
http://vimeo.com/69823900

Information about beyond tellerrand:
http://beyondtellerrand.com/
http://twitter.com/btconf

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Chip Kidd - ! Or ? - btconfBER2015

  1. 1. “Chip Kidd is the Meryl Streep of book design.” —Huffington Post, May 2014
  2. 2. Does she agree??
  3. 3. ! or ?
  4. 4. “FRAUD” Essays by DAVID RAKOFF
  5. 5. THE VISUAL VERNACULAR : FORM vs. CONTENT!
  6. 6. DAVID RAKOFF
  7. 7. DAVID RAKOFF
  8. 8. DAVID RAKOFF
  9. 9. DAVID RAKOFF
  10. 10. “GULP” A tour of the human digestive system by Mary Roach
  11. 11. ! or ?
  12. 12. “Can you really…?”
  13. 13. USEFUL MYSTERY
  14. 14. UNUSEFUL CLARITY
  15. 15. Excuse me, I’m on WHAT??
  16. 16. AUGUSTEN BURROUGHS
  17. 17. “POSSIBLE SIDE EFFECTS”
  18. 18. ENJOY THE PROCESS!
  19. 19. NOT CRY AUGUSTEN’S
  20. 20. The answer: PIMP YOUR PETS FOR CHRIST!!!!
  21. 21. Batman, a blank slate:
  22. 22. HARUKI MURAKAMI
  23. 23. COLORLESS TSUKURU TAKAMI AND HIS YEARS OF PILGRIMAGE
  24. 24. “We were like five fingers on a hand.”
  25. 25. WHAT WAS NEXT WAS . . . STRANGE
  26. 26. TYPE DIRECTORS CLUB 34th annual.
  27. 27. The safe one. Eye candy.
  28. 28. The risky one: Pull quotes ripped from the newspaper!!
  29. 29. TYPE DIRECTORS CLUB
  30. 30. Too risky, alas.
  31. 31. AND SO . . .
  32. 32. ANOTHER book on ‘Peanuts’??
  33. 33. “Only What’s Necessary”
  34. 34. FORM vs. CONTENT FINALE!
  35. 35. FORM: Peter Lorre CONTENT: Taylor Swift
  36. 36. FORM: Margaret Hamilton CONTENT: Bruno Mars &
  37. 37. FORM: Donald Trump CONTENT: Dorothy in the last scene of ‘The Wizard of Oz’
  38. 38. FORM: Queen Elizabeth II CONTENT: The Weeknd
  39. 39. www. chipkidd .com

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