Before you start Social Media Marketing, Read this guide. This guide covers all Social Media Marketing channels and how to get started + Social Media Marketing Tips For more details you can visit http://www.optron.in

1. Social Media
Marketing
An Introduction by
Bhavesh Gudhka

2. What is
Social Media?
Social Media is an Online
Communication platform to
communicate, interact and
share updates with people
on Internet.

3. Social Media is not
limited to
Facebook and
Twitter

4. What is Social
Media Marketing?

5. To Leverage the
power of social media
for advertising,
promotion and
branding

6. Why Social Media Marketing is Important?
Social Media Channels
allow businesses and
brands to directly
communicate with their
target audience

7. Why Social Media Marketing is Important?
Delivers better ROI
Cost-Effective
Brand Awareness
Real-Time
Easy to get started
Wider Reach
Brand Loyalty
Measurable

8. Social Media Marketing
can provide better ROI
compared to traditional
marketing

9. Social Media Marketing Channels

10. Popular Social Media Channels In India
Facebook
Instagram
Twitter
LinkedIn
Google+
Pinterest
Quora
YouTube

11. How to use Social Media
Marketing?

12. Before you start
Social Media
Marketing

13. You must have a
Social Media Marketing
plan aligned with your
business goals

14. Step 1
Define your Social Media
Marketing Objective

15. Better to Hire
A person who knows
Digital Marketing &
Business (BOTH)

16. Common Social Media Marketing Objectives
Branding
Lead Generation
Content Promotion
Customer Engagement
Awareness Creation
Customer Feedback
Promoting Offers
Increase website
Traffic

17. Your Social Media
objectives will depend on
your business and
marketing objectives

18. You may want to
increase blog
visitors by
promoting content

19. OR

20. You may use social
media to build
community

21. Step 2
Define social media
channels you will use

22. Remember
Don’t waste your time on
those channels where you
don’t have your target
audience

23. Step 3
Create a content plan to
deliver message to your
target audience

24. Content + Context
Your content can be a
blog post or an e-book or
a video

25. Step 4
Define what message you
want to give to your
audience

26. Step 5
Start connecting with
people, answer their
questions and engage
with your audience

27. Remember
Social Media is not for
Promotion only

29. Listen to People
Before you speak, listen
and then start
communication

30. Like, Comment and Share
content of your friends

31. Build Audience
Build audience who will
listen to you, read your
posts

32. Which is Best Social
Media Marketing
Platform?

33. All platforms are good.
Depends on where is your
audience and what kind
of message you want to
deliver.

34. Depends on
where is your audience
and what kind of
message you want to
deliver

35. Depends on
How you want to use
them?

36. Social Media is all about
Emotions & Being Human

38. Always
Be a real person and act
like a real person

39. What Next?

40. Don’t Experiment
with Your Business

41. Bhavesh Gudhka
Twitter : @bhaveshg
Bhavesh is Founder of OPTRON
A Digital Marketing Agency and
Academy in Mumbai, India
www.optron.in