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Up Selling-Restaurants

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Up Selling-Restaurants

  1. 1. UP- SELLING
  2. 2. What is “Up-selling”? <ul><li>A way of pushing up the sales of goods , commodities and services. </li></ul>
  3. 3. Up-selling <ul><li>This is achieved by convincing the customers to take or buy more than they had actually planned or had their mind set. </li></ul><ul><li>This requires immense amount of effective salesmanship to convince people since this is going to burn a hole in their pockets and they will end up spending more. </li></ul>
  4. 4. Up-selling <ul><li>To use the fast-food metaphor, an up-sell would be &quot;The deluxe burger is not only bigger, but it includes the special sauce and only costs fifty cents more. Would you like that instead?&quot; </li></ul>
  5. 5. An Example THE CAR SHOP
  6. 6. <ul><li>Features *** </li></ul><ul><li>Facilities** </li></ul><ul><li>Comfort *** </li></ul><ul><li>Fuel Efficiency *** </li></ul><ul><li>Space ** </li></ul><ul><li>Features **** </li></ul><ul><li>Facilities**** </li></ul><ul><li>Comfort **** </li></ul><ul><li>Fuel Efficiency *** </li></ul><ul><li>Space **** </li></ul>
  7. 7. Up selling <ul><li>Something Extra </li></ul>
  8. 8. Up selling <ul><li>The people should feel that their money is not wasted and they are getting something extra in return. </li></ul><ul><li>“Something Extra” does not always mean giving something of the same preposition that is actually being sold to the customers. </li></ul>
  9. 9. Up selling & Hospitality Industry <ul><li>Foods - Beverages and Services. </li></ul>
  10. 10. Up selling <ul><li>Thorough Knowledge of Menu. </li></ul><ul><li>The alcoholic beverages & its features. </li></ul><ul><li>Specials of the Day </li></ul><ul><li>Soup of the Day </li></ul>
  11. 11. Up selling <ul><li>Reading Mind of Guests </li></ul><ul><li>Convincing Power </li></ul>
  12. 12. Up selling <ul><li>Display Table & Desert Trolley </li></ul>
  13. 13. Up Selling <ul><li>Cocktail of the Day </li></ul><ul><li>Wine of the Day </li></ul><ul><li>House Wines </li></ul>