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Enterprise Social Computing from BEA Stop Reinventing the Wheel – Leverage Your Community Knowledge Hutch Carpenter BEA Systems
Agenda ,[object Object],[object Object],[object Object],[object Object],BEA Confidential.  |
The Modern Knowledge Worker BEA Confidential.  |   Information overload:  challenge finding what and who Style of work: Ad hoc, Collaborative, Content-rich Dynamic, urgent activities: supported by rigid enterprise tools Complex work processes:  move across data stovepipes More than 85% of a typical S&P 500 company’s market value is the result of intangible assets…the bulk of which are its people. The challenge is to make knowledge management more effective.
The Web Is the Largest  Knowledge Management Platform Through Web 2.0, millions of daily contributions get organized through billions of daily interactions Link analysis ranks search results Tags personalize taxonomies and aid discovery Social networks connect and illuminate Blogs provide information, analysis and opinion Wikis are indispensable tools for knowledge
Web 2.0 Becomes Enterprise 2.0 The user-centered tools that have organized the Web have become powerful applications for managing content inside the enterprise
How This Can Come Together…  Facebook for the Enterprise? BEA Confidential.  |   Personal Tag Clouds Friends’ Updates Status Updates
BEA’s Social Computing Applications: Balancing User Participation with IT Control BEA Confidential.  |   AquaLogic Pages AquaLogic Ensemble AquaLogic Pathways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Productivity Paradox Workers need access to corporate data to be productive, but accessing corporate data is reducing productivity
Information Productivity Tools Have Not Kept Up with Today’s Reality Reality What Is Needed Relevance is based on context and user experiences Amount of information is ever increasing Multiple perspectives on the same information Information usage changes dynamically Track people interactions around content System value grows with usage Content descriptions determined by the user Flexible categorization schemes
Information Is Exploding Exponential growth in data… … increases the challenge of accessing it Lotus Notes Documentum File Servers,  Team Sites,  CMS, etc. SharePoint
Search Kills Productivity Results from your search:  41,279 Showing:  1 – 10 Time spent searching for information… Search for text: customer OR account management OR sales ,[object Object],[object Object],[object Object],… has a direct impact on the corporate bottom line Sources: Center for Media Research, Accenture
Cannot Find Experts Workers tend to rely on close contacts… Source: Harris Interactive and Tacit Knowledge Systems … which limits their ability to tap into the expertise of the enterprise ,[object Object],[object Object],[object Object],[object Object]
Information Productivity Solutions Should… ,[object Object],[object Object],[object Object],[object Object],[object Object],An information productivity solution should enable me to work smarter, faster and more collaboratively
AquaLogic Pathways:  A Solution for Information Productivity BEA Confidential.  |   AquaLogic Pathways provides social search and expertise discovery with user-centered knowledge management tools and usage analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AquaLogic Pathways
AquaLogic Pathways  Transforms Information Productivity Search & Tag Administration BEA AquaLogic Pathways Search ActivityRank Calculation ,[object Object],[object Object],[object Object],[object Object],Productivity Access Content Anywhere Participation
ActivityRank: User Actions  Determine Relevancy ,[object Object],tag tag page page page Rankable objects: users, tags, pages Ken creates page, clicks on a tag, adds Jill as contact Jill clicks Ken’s page, creates a tag, applies it to another page Lisa clicks Jill’s tag, finds Jill’s page, clicks another page 11.7 28.7 17.4 3.9 26.3 10.7 12.6 3.4 The ranking engine calculates ActivityRanks 10 10 1 3 4 5 3 2 1 1 1 1
Tags: Personal Productivity Tools  That Benefit Everyone Jill Ken Kurt Dax
People: Workers’ Content and Interactions Surface Expertise The Retail Expert Authored Documents Submitted External Documents Submitted External Websites Tags by Others
Pathways Use Cases Situation : Tough annuity tax question Old Way : Ask around the office New Way : Expand search globally for experts Result : The right answer, faster Banking / Customer Service Consumer Packaged Goods / Marketing Situation : Launch of new energy drink Old Way : Start from scratch on go-to-market strategy New Way : Leverage existing knowledge of colleagues Result : Launch product in shorter timeframe Pharmaceutical / R&D Situation : Researching methods to grow macrophages  Old Way : Spend several weeks isolated researching New Way : Find colleague studying same issue Result : Collaborate for breakthrough therapies
Pathways Demo: Expertise Networks ,[object Object],[object Object],[object Object],[object Object]

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BEA Pathways - Expertise Location

  • 1. Enterprise Social Computing from BEA Stop Reinventing the Wheel – Leverage Your Community Knowledge Hutch Carpenter BEA Systems
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  • 3. The Modern Knowledge Worker BEA Confidential. | Information overload: challenge finding what and who Style of work: Ad hoc, Collaborative, Content-rich Dynamic, urgent activities: supported by rigid enterprise tools Complex work processes: move across data stovepipes More than 85% of a typical S&P 500 company’s market value is the result of intangible assets…the bulk of which are its people. The challenge is to make knowledge management more effective.
  • 4. The Web Is the Largest Knowledge Management Platform Through Web 2.0, millions of daily contributions get organized through billions of daily interactions Link analysis ranks search results Tags personalize taxonomies and aid discovery Social networks connect and illuminate Blogs provide information, analysis and opinion Wikis are indispensable tools for knowledge
  • 5. Web 2.0 Becomes Enterprise 2.0 The user-centered tools that have organized the Web have become powerful applications for managing content inside the enterprise
  • 6. How This Can Come Together… Facebook for the Enterprise? BEA Confidential. | Personal Tag Clouds Friends’ Updates Status Updates
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  • 8. The Productivity Paradox Workers need access to corporate data to be productive, but accessing corporate data is reducing productivity
  • 9. Information Productivity Tools Have Not Kept Up with Today’s Reality Reality What Is Needed Relevance is based on context and user experiences Amount of information is ever increasing Multiple perspectives on the same information Information usage changes dynamically Track people interactions around content System value grows with usage Content descriptions determined by the user Flexible categorization schemes
  • 10. Information Is Exploding Exponential growth in data… … increases the challenge of accessing it Lotus Notes Documentum File Servers, Team Sites, CMS, etc. SharePoint
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  • 17. Tags: Personal Productivity Tools That Benefit Everyone Jill Ken Kurt Dax
  • 18. People: Workers’ Content and Interactions Surface Expertise The Retail Expert Authored Documents Submitted External Documents Submitted External Websites Tags by Others
  • 19. Pathways Use Cases Situation : Tough annuity tax question Old Way : Ask around the office New Way : Expand search globally for experts Result : The right answer, faster Banking / Customer Service Consumer Packaged Goods / Marketing Situation : Launch of new energy drink Old Way : Start from scratch on go-to-market strategy New Way : Leverage existing knowledge of colleagues Result : Launch product in shorter timeframe Pharmaceutical / R&D Situation : Researching methods to grow macrophages Old Way : Spend several weeks isolated researching New Way : Find colleague studying same issue Result : Collaborate for breakthrough therapies
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Notas del editor

  1. Welcome to everyone on the call. I’m Hutch Carpenter, Senior Product Marketing Manager for BEA Systems. I work on BEA’s enterprise social computing suite of applications, AquaLogic Pages, Ensemble and Pathways. Today, we’re going to focus on Pathways. Pathways provides advanced search and tagging capabilities to surface content and expertise faster and more accurately to improve worker productivity and corporate agility. With me on the call are Ajay Gandhi, Senior Director of Product Marketing for Enterprise Social Computing, and Kurt Frieden, Senior Engineer for Pathways. BEA Confidential