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VP PRODUCT, SPIGIT
Founded in 2007, Spigit became the
leader in the innovation management
market. The enterprise crowdsourcing
platform is used by the Global 2000 to
source and identify top ideas for growth.

During my time at Spigit, revenue grew 91% annually.

2011

Innovation Management
Adoption Curve
Early
Majority

Late
Majority

Early
Adopters
Laggards
Innovators

2012

$9.0

2010
$5.0

2009
$2.5

$17.4

While revenue growth is high,
innovation management is still
an early adopters market. The
model of success is being defined.
Product work focused on
emerging needs, and discovering
the features that make customers
successful.

Over the course of four years, I led development of
several core features that helped Spigit grow to be
the largest company in its space.
SpigitFusion
Screen ideas for selection
●
●
●

Idea evaluation tools
Task assignment
Analytics track assessments

Customer outcomes satisfied:
●
●

Increase input of experts in
innovation process
Reduce cases of ideas dying
from lack of attention

Challenge Events
Focused crowdsourcing initiatives
●
●
●

Time-boxed ideation events
Structured engagement phases
Winning ideas selection

Customer outcomes satisfied:
●
●

Increase ROI by focusing on key
business problems / opportunities
Increase employees’ engagement
in company innovation program

Pairwise Comparison
Stack rank ideas
●
●
●

Idea pairs randomly presented
People select better idea in pair
Ideas ranked via crowd picks

Customer outcomes satisfied:
●
●
●

Increase attention on every idea
Increase ability to differentiate
ideas beyond simple votes
Increase community engagement

Reputation
Identify innovation catalysts
●
●
●

Use feedback on user’s posts
Sentiment analysis of comments
Visible on user profile

Customer outcomes satisfied:
●
●

Increase ability to know who is
best at driving innovation
Increase contribution quality with
effective use of game mechanics

Mobile
Innovate on the go
●
●
●

View activities, post ideas, vote, comment
Photo upload; color branding
iOS, Android

Customer outcomes satisfied:
●
●

Increase access to innovation
program for participants
Increase opportunities to capture
insights that drive innovation

Personal Innovation Hub
Discover and act on most relevant things quickly
●
●
●
●
●

Activity stream segmented by
level of interest
Notifications inbox
Private messages, @mentions
Trending ideas algorithm
Idea lightbox

Customer outcomes satisfied:
●

●

Increase engagement by
centralizing key activities,
ideas, interactions
Reduce users’ time commitment
by enabling interaction in one place

In the course of my job, I worked with leading global
companies that are pioneering innovation through
crowdsourcing, including:

And the work was recognized in the industry:
Spigit: top vendor in Forrester Wave
Spigit: lead vendor in IDC MarketScape
Personal: Top 100 cloud expert

You can find me here:
Hutch Carpenter

bhc3.com

@bhc3

hutch.carpenter@gmail.com

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Hutch Carpenter - VP Product

  • 1. VP PRODUCT, SPIGIT Founded in 2007, Spigit became the leader in the innovation management market. The enterprise crowdsourcing platform is used by the Global 2000 to source and identify top ideas for growth. During my time at Spigit, revenue grew 91% annually. 2011 Innovation Management Adoption Curve Early Majority Late Majority Early Adopters Laggards Innovators 2012 $9.0 2010 $5.0 2009 $2.5 $17.4 While revenue growth is high, innovation management is still an early adopters market. The model of success is being defined. Product work focused on emerging needs, and discovering the features that make customers successful. Over the course of four years, I led development of several core features that helped Spigit grow to be the largest company in its space. SpigitFusion Screen ideas for selection ● ● ● Idea evaluation tools Task assignment Analytics track assessments Customer outcomes satisfied: ● ● Increase input of experts in innovation process Reduce cases of ideas dying from lack of attention Challenge Events Focused crowdsourcing initiatives ● ● ● Time-boxed ideation events Structured engagement phases Winning ideas selection Customer outcomes satisfied: ● ● Increase ROI by focusing on key business problems / opportunities Increase employees’ engagement in company innovation program Pairwise Comparison Stack rank ideas ● ● ● Idea pairs randomly presented People select better idea in pair Ideas ranked via crowd picks Customer outcomes satisfied: ● ● ● Increase attention on every idea Increase ability to differentiate ideas beyond simple votes Increase community engagement Reputation Identify innovation catalysts ● ● ● Use feedback on user’s posts Sentiment analysis of comments Visible on user profile Customer outcomes satisfied: ● ● Increase ability to know who is best at driving innovation Increase contribution quality with effective use of game mechanics Mobile Innovate on the go ● ● ● View activities, post ideas, vote, comment Photo upload; color branding iOS, Android Customer outcomes satisfied: ● ● Increase access to innovation program for participants Increase opportunities to capture insights that drive innovation Personal Innovation Hub Discover and act on most relevant things quickly ● ● ● ● ● Activity stream segmented by level of interest Notifications inbox Private messages, @mentions Trending ideas algorithm Idea lightbox Customer outcomes satisfied: ● ● Increase engagement by centralizing key activities, ideas, interactions Reduce users’ time commitment by enabling interaction in one place In the course of my job, I worked with leading global companies that are pioneering innovation through crowdsourcing, including: And the work was recognized in the industry: Spigit: top vendor in Forrester Wave Spigit: lead vendor in IDC MarketScape Personal: Top 100 cloud expert You can find me here: Hutch Carpenter bhc3.com @bhc3 hutch.carpenter@gmail.com