Dheya Franchisee Opportunity - Franchisable Product Description

1. Dheya franchise
opportunity
PRESENTED BY ANAND DESAI
DHEYA CAREER MENTORS (I) PVT. LTD.
DHEYA
Dheya is a premier social
enterprise focussed on
career
development
of
students & professionals

2. about Dheya

3. WHO WE ARE
•
Dheya means “The Goal” in Sanskrit. Founded in 2005, we are a fairly small, flexible career
development company that designs and runs impactful programs for
corporates, students, professionals and unemployed rural youth.
•
Over last 7 years Dheya has build a strong research base and intellectual property of scientifically
developed reliable psychometric assessment tools, leadership competencies, career and
educational information and career decision tools. Our competitive edge is our indigenously
developed career development and employability development processes that are
proven, impactful and powerful.
•
Till date we have planned careers for more than 13500 students and professionals, assessed
more than 30,000 people, trained and placed more than 2000 rural youth into various jobs.
•
Visit us on: www.dheya.com

4. What we do : field of behavioural
sciences
Psychometric
Employability
Competence
Development
Assessment and
Competency Mapping.
DHEYA FOCUSSES ON
TWO PRIME CUSTOMER
SEGMENTS
Retail segment
Career
Development and
life long Learning
Career Guidance
and Career Planning
We deal with students from the age 13
onwards. We help students and
professionals plan and develop their
careers.
Institutional segment
We deal with educational
institutes, corporates and the government
and deliver our offering on a mass scale.

5. Our service OFFERINGS
Competency
Assessment
Career guidance and
planning
CAREER
development
EMPLOYABILITY
development
Career guidance &
We help students and professionals plan a
planning
career. We also help them develop their core
Employability
Helping both rural and urban youth to build and
development
gain employability competence. With our 7 step
skills to build long term career success
model we have been able to infuse core skills and
life skills in more than 1000 youth.
Competency
Using our psychometric tests and offline
assessment
simulated assessment tools and exercises
Career development
we help corporates assess competencies
and make reliable data backed by HR
Decisions
Career Success comes with certain rules
and education. We build core skills like study
skills, learning skills and success skills in
students to create a long term impact.

6. Dheya franchise
OPPORTUNITY

7. BUSINESS OPPORTUNITY WITH DHEYA

Dheya offers a business format franchise for a area or a city or zone.

Dheya‟s provides you with the knowledge and know how to sell and explain the psychometric
assessment tool to the customer.

Dheya offers business that targets both the retail and institutional customer base.

Offerings include personalized reports of psychometric assessment tools developed by Dheya..

The Central Knowledge Cell will continuously update and upgrade the tools and reports

Offerings include long term relationships with institutional customers and customizing to suit their needs.

Higher probability of success. The business model is based on a de-risked working.

Franchisees could realistically achieve profitability proportionate to Dheya India from the first month of
operations.

Franchisees play an important role in deciding the promotion and strategy in their area of operation.

8. FRANCHISED PRODUCTS & SERVICES
BASIC CAREER
GUIDANCE REPORT

18 Page career report
PREMUM CAREER GUIDANCE REPORT &
PERSONALISED CAREER UIDANCE

40 Page career report

Detailed analysis of Personality & Ability Strengths

Personality profile

Activity Level Interests Suggested

Ability Profile

Learning Style Analysis


Career Suggested after each factor analysis
Career Interest Profile

Detailed career information & Detailed education stream

Only Career Category
Suggested
information

45 Minute Personalized and face to face by trained facilitator

Online Price : Rs1000/-

Documented process & Workbook oriented

Print Copy: Rs.1200/-

Online by skype /webex

Online Price : Rs.4000/-

Print Price: Rs. 4500/-

9. FRANCHISE CONCEPT - THE DEAL

Initial agreement - three (3) years and renewal for 3 years on mutual agreement.

The franchisee fee Rs. 200000 to Rs. 6,00,000 for the initial term of three (3) years.

Tier 1 Cities – Rs. 6 Lacs - (Free Reports of Rs. 3.6 Lacs)

Tier 2 Towns – Rs. 4 Lacs - (Free Reports of Rs. 2.4 Lacs)

Tier 3 Towns – Rs. 3 Lacs - (Free Reports of Rs. 1.8 Lacs)

Tier 4 Towns – Rs. 2 Lacs – (Free Reports of Rs. 1.2 Lacs)

The franchisee gets free reports of 60% of the franchisee fee. .

Revenue Sharing is based on the gross fee collection on assessment & reports after the sales of free reports


Between 250 to 1000 reports in a year – Revenue Share – 35% Franchisee: 65% Dheya


Up to a volume of 250 reports in a year – Revenue Share – 30% Franchisee :70% Dheya
Above 1000 Student in a year – Revenue Share – 40% Franchisee: 60% Dheya
Revenue Sharing is based on the gross fee collection on Basic Career Guidance

Above 1000 Student in a year – Revenue Share – 50% Franchisee: 50% Dheya

An yearly Performance Bonus plan is based on target vs. achievement.

Performance reward scheme would be applicable to those who meet their annual targets.

Disbursement Months of Business Associate revenue Share: Second week of the subsequent month.

10. WHY DHEYA?
We invest huge sums of
money, expectations, emotions, efforts and
energy for almost 18 years of life in educating
ourselves just to GET the next 40 years of work life
RIGHT, happy and financially fulfilling and
emotionally satisfying.
What DIFFERENTIATES US
Most career counselors focus on education streams, you
will hear them say “ take up science or commerce”. Its
dangerous as they focus on input without a clear outcome.
We at Dheya focus on OUTCOME. In short we focus on
what one CAN BE in an occupation AFTER
EDUCATION, because that what matters the most for a
extraordinary life.
We work with possibilities of working on personal strengths
and potentials. We help them understand possibilities and
plan their career to achieve greater heights in their career.
We wipe out career related anxieties and increase
achievement focus while building a great fulfilling career.
IMPACT OF DHEYA ON
ITS USERS
Increased
ROI on
Education
Personalised
development of
Students
Focused &
Channelized
Directed Effort
in Education
Fulfilling &
Successful
Career

11. Secondary School Learners
AGE 13
This is the time when the child need help in understanding
personal potential and get focused on the outcome of education.
Here the time is on their side so might as well take benefits of it If
the child understands the purpose of education, with clear
expectations, efforts in studies increase rapidly ..
OUR users & Customers
AGE 15
AGE 16
AGE 18
Most career entries are possible at this stage, This stage is the
most critical stage of a career. Streams are selected and can
make an impact through your life. Right streams with a focus on
work life occupations can positively change life for ever.
PARENTS ARE DECISION MAKERS
Career Starters – Undergraduates &Post graduates
AGE 19
Higher Secondary Learner
AGE 25
This career stage allows a student to position himself and make the
right I entry into occupation. The entry need s to be planned . A
major effort at this stage would go in developing and building a
professional of the future.
AGE 25
AGE 45
INSTITUTES AND INDIVIDUALS ARE
DECISION MAKERS
Our customer mix is varied. From a 13 year old high
school student to a 55 year old professionals are our
customers. They may come as individuals or through
schools, institutes or an organization they are our
customers
Early and Mid Career Professional
While most of the students take up jobs its seen that the
dissatisfaction levels are extremely high. Also there is a great
mismatch in career and personal strengths leading to frustrated work
life and stagnated careers. It can be set right by a planned transition
into the right career. .

12. A DHEYA FRANCHISE IS ALWAYS SUPPORTED
Franchise
Helpline
Sales
Training
Systems
Training
Knowledge
Tools and
Training
Business Growth
Strategies
S U P P OR T E D
Internet
Marketing
Support
Bulk Sales
Support
Incentives & Rewards
Upgrades
and Updates
Central Marketing
Support
CRM for building
Happy
Customers

13. Service – customer segment MATRIX
Retail ( individual
buyers)
Schools, colleges
& institutes
government
corporate
Psychometric Assessment
& Assessment Centres




Career Guidance and
Planning


Career Development
Programs


service
Employability Development
Placement Readiness
Programs
Competency Assessment








14. Dheya Models and
research

15. Dheya‟s Career development
timeline
Building positive habits
Nurture success and growth
mind-sets
Catch them young, build strong habits, develop and
nurture success and prosperity mind-sets. This is
what Dheya does.

16. model career planning and
development
Focuses on outcome of
education
Gets the student focussed on career
success
We focus on „what‟ and what she/he can be at the age of 35
and what occupations the individual can enter after
education and then we plan education accordingly.
This brings great alignment and purpose in what the
student is getting educated for.

17. Dheya case studies

18. CASE STUDY individual student
Dheya works with individual students from an early age of 13 and build them into successful individuals. The biggest
parental concern is taken away and resolved. By getting the student focused towards economic success we also are
contributing towards building the nation. Till date Dheya has helped more than 13500 students to plan their career.
CLIENT
Pramit Mukherjee – Merit List holder
OVERVIEW
Pramit visited Dheya in year 2009 while he was in VIII
standard. We helped him realise his strengths using
psychometric assessments and personalised sessions and
then planned his career on a horizon of 10 years. Since then
Pramit has been topping his school and also come 13th in the
West Bengal Merit List. Today in 12th he has scored 99.88
percentile and again is a merit list holder. He is on his path to
building an entrepreneurial career .
profile
http://www.facebook.com/upramit

19. CASE STUDY colleges
Building employability skills would mean first developing personal competence and then building the skills necessary for
gaining employment. What‟s missing is a clear and focussed approach towards building individuals.
CLIENT
Institute of Management Studies, Ranchi University
OVERVIEW
A 12 day (96 hour) employability intervention where we
worked with the final year MBA students and built them
from inside out.
The results were astonishing. From 0% placements to
88% placement within one month of the intervention.
WEBSITE
www.ranchiuniversitymba.org

20. Dheya‟s clientele

21. Select Educational clientele
yashada pune
Sibm pune
Mit group pune
Ranchi university
SOMAIYA INSTITUTE OF
MANAGEMENT
Xiss ranchi

22. School partnerships
Hutchings school pune
Kendriya vidyalaya
Sinhagad springdale
Akshara international
school
Thakur international
school
Gg international school

23. WHAT OUR CLIENTS HAVE TO
SAY
92% of clients come through
referrals clients and retail clients
Both institution
know us for our sincerity and commitment
to the purpose.
We are also known for our positive beliefs
and strong faith in human potential. Our
clients take their lives' most important
decision and plan their lives based on our
WORDs.
For us credibility matters the MOST.

24. RESPECT
COPYRIGHTED PROPERTY OF DHEYA
Please respect all works presented to you by Dheya and do
not use or reproduce any of this work without prior consent
from Dheya. All works remain the property of Dheya.
Any breach of this trust will be taken seriously, to the full
extent of copyright law and intellectual property law. Also note
that all material/ assessments/ data generated by Dheya or
that is supplied to us (Dheya) is kept with the strictest
confidence and will not be released to anyone without your
consent.
If you have any queries concerning our work or resources
used in the development of this work, please talk to Dheya
directly. Please call +91 9923400555 a direct connect with
Dheya.
.

25. THANK YOU . CALL
US NOW

26. OUR CONTACT DETAILS
Dheya has a presence both online on the web and offline. With it head office at Pune, Dheya services customers all over India
ADDRES
S:
WEBSITE
:
EMAIL:
TELEPH
ONE:
26 Raghuvir Society, Mukund Nagar, Pune 411047
www.dheya.com
franchise@dheya.com
+91 20 24264555| 64006555
@dheyaism
www.facebook.com/dheya.india
www.youtube.com/dheyaism