* What is the philosophy behind story mapping, why we do it?
* Understand how to effectively story map is a crucial capability for an agile team
* Helps teams learn collaboration, share and prioritise quickly and efficiently.
12. STORY MAPPING
Personas
Problem
Business Solution
Technical Solution
Context
Dependency
Priority
Delivery
Feedback
Story mapping is a collaborative
practice to visualise the product backlog
through the user’s lens
- 30 July Soumendu Ghara
13. Discovering our users’ world
Approach 1: Identify high level activities first and then refine details
14. Discovering our users’ world
Approach 2: Discover detailed activities and group them in high level activities
15. Visualise what we have discovered
Approach 2: Group all activities under the high level activities
17. Find the
product
Get it Return/
exchange
Select and
place order
Input the product
Search the
product
View product list
See the specific
prod
Filter the list of
products
See product
details
Compare
products
select multiple
products
Compare selected
prod
Select the
product
Select multiple
prod
Know the total
Get it delivered
Pick up
Pay for the
product
Able to pay – CC,
Debit
Get a receipt
Able to pay –
Paypal
Save card for
future
Save card for
future
Able to return
Able to exchange
Know cost of
delivery
Delivery time for
delivery
Delivery time for
pickup
Customer
Persona identification and typical activities
List a product Receive the
order
Serve the
order
Post sales
support
Seller
We will try to build an e-comm website that sells ‘products’
18. 1. Divide yourselves into groups of 5-6 people.
2. Look at a familiar use case scenario.
3. Identify some of the relevant personas.
4. Discover the high level activities in a
sequence which tells the users’ story.
5. Breakdown into detailed activities.
6. Prioritise to define the MVP.
20 mins
Lets work together
19. Problem
Statement.
Your organisation owns an intranet portal
whose primary goal is to improve employee
engagement across the business and develop a
stronger company identity.
New Proposed Feature: Enable employees to
search for co-workers and view their details to
enable collaboration within teams and share
information throughout the organization.
20. 1
Personas
3
Refine
4
Prioritise
MVP
2
Big Picture
Whose problems are
we solving ?
Do we know the high
level problems, the
user’s world, a typical
day for the user ?
Breakdown the high-
level problems into
smaller ones
Form the leanest
product approach
keeping in mind –
what will bring most
value with least effort
Is this good enough for
us to trial the product
and get feedback ?
5
MVP
To Summarise..