1.
Most consumers are unaware
of connected car features
and services
44% of consumers have never
heard of a connected car.
Another 42% have heard of them
but are not familiar with what
they do.
44%
I have never heard
of them
42%
I have heard of them,
but am not familiar
with what they
are/can do
14%
I have heard of them,
and am familiar with
what they are/can do
Buy the connected car report now: http://read.bi/connectedcar
220
MILLION
There will be 220
million connected
cars on the road
by 2020
But we estimate
consumers will only
use connected
services in 88 million
of those cars.
Built with connectivity
Active users
2014E 2015E 2016E 2017E 2018E 2019E 2020E
5050
100100
150150
200200
250250
MILLIONSMILLIONS
45%CAGR—total
connected cars
on the road
Sales of connected cars
will equal $2.3T in 2020
The current average selling
price of a connected car
is much higher than the
national average. That will
drop as carmakers connect
their economy lineups.
Connected car hardware
and software will bring
in $152B in 2020
Driver assistance systems,
such as self parking features,
will become more common
and generate a lot of revenue
for carmakers.
2014E 2015E 2016E 2017E 2018E 2019E 2020E
$.5
$1.5
$2.5
TRILLIONS
$- $20 $40 $60 $80
Driver Assistance
Safety
Entertainment
Well-being
Vehicle Mgmt
Mobility Mgmt
BILLIONS
35%CAGR
But they desire
entertainment and
safety features
Streaming music, like
listening to Pandora or
Spotify, is the most
desired feature
Streaming music for in-car use
Surfing the internet via a monitor in the car
Car identifies traffic signals, congestion, accidents
A system that allows the passenger to stop the car
Front/rear end collision alarm warning
Night vision device
Fatigue warning device
Access to social media while in the car
69%
57%
52%
51%
45%
42%
41%
40%
2012E 2013E 2014E 2015E 2019E 2020E
50,000
100,000
150,000
200,000
2016E 2017E 2018E
271%CAGR
150
Google will add 150
fully autonomous cars
to it's fleet this year
8%
Of consumers
actually desire
a self driving car
40%
Of consumers would
not pay for a car
that can drive itself
Car Makers Communications Software
28%
Monthly fee charged over
credit card or PayPal
26%
Upfront payment in the car price
8%
Payment with bonus
partner tools
13%
Single purchase for
a pre-defined period
25%
Free basic services
subject to in-car
advertising
Consumers are split on how they
want to pay for connected car services
A large portion of consumers are willing
to receive in car ads for free basic
connected car services
(Select companies)
intelligence.businessinsider.com
Email us at intelligence@businessinsider.com
Nearly all car makers and communication companies are entering the connected car market
The next evolutionary phase after cars are connected