1. Introduction to Health Education
BIEN ELI NILLOS, MD, MHSS
FAMILY AND COMMUNITY MEDICINE – 3
UNIVERSITY OT SAINT LA SALLE

2. Case study: the story of Aiza

3. What makes women deliver their babies…
…at home? …at the birthing clinic?
What is the preferred behavior/ ideal?

4. Theory of Planned Behavior

5. Health Belief Model

6. Transtheoretical
Model
an integrative theory of
therapy that assesses an
individual's readiness to act
on a new healthier
behavior, and provides
strategies, or processes of
change to guide the
individual.

7. Health Literacy
 Health literacy is defined as:
“The degree to which individuals
have the capacity to obtain,
process, and understand basic
health information and services
needed to make appropriate
health decisions.”

8. Why is Health Literacy Important?
 Nearly 9 out of 10 adults have difficulty using the everyday health
information that is routinely available in our healthcare facilities, retail
outlets, media, and communities.
 Without clear information and an understanding of the information’s
importance, people are more likely to skip necessary medical tests, end
up in the emergency room more often, and have a harder time
managing chronic diseases like diabetes or high blood pressure.

9. Is Health education equal to Health
Promotion?
How are the two different?

10. AGREE OR DISAGREE?
Give a man a fish and he will eat for a day
Teach a man how to fish and he will eat for a lifetime.

11. Characteristics of Health Education
 Participation of the target population.
 Completion of a community needs assessment to identify community capacity, resources,
priorities, and needs.
 Planned learning activities that increase participants' knowledge and skills.
 Implementation of programs with integrated, well-planned curricula and materials that take
place in a setting convenient for participants.
 Presentation of information with audiovisual and computer based supports such as slides
and projectors, videos, books, CDs, posters, pictures, websites, or software programs.
 Ensuring proficiency of program staff, through training, to maintain fidelity to the program
model.

12. FIRST STEP
 CHOOSE YOUR PARTNER COMMUNITY – Why this community?
 GET TO KNOW YOUR COMMUNITY – Do Community Profiling
 PERFORM A COMMUNITY DIAGNOSIS – diagnosis is not medical but rather the main factor/s
that contribute to the incidence of the medical problem
 GATHER INFORMATION to understand better the identified factor/s
 DESIGN AN ACTION PLAN
 IMPLEMENT
 GATHER DATA/INSIGHTS FROM IMPLEMENTATION
 MEASURE OUTPUTS/OUTCOMES/IMPACT

13. COMMUNITY PROFILING
Demography and Geography – location, type, number of
residents (individuals or households), economic status, % of
the population if grouped according to age, gender, religion,
etc. Educational attainment, what makes the community
unique? What are the common or top morbidities or
mortalities, where do they access health services, water, food,
how is the community accessed by outsiders, what is the
predominant health belief or health practice? Customs and
social norms?

14. Community Diagnosis
Morbidity No.
1
Direct Causes of
Morbidity No 1
Factors that Enhance
Incidence of Morbidity No. 1
Maternal Deaths
Preeclampsia
Postpartum Bleeding
There is no accessible midwife
There is no 24 hour birthing
Example

15. Gather More information
 Interview, ocular inspection, survey, review second hand
data
Maternal Deaths
Preeclampsia
Postpartum Bleeding
There is no accessible midwife
There is no 24 hour birthing

16. Design a Plan to address
 Specific, Measurable, Attainable, Realistic, Time bound,
Ethical, Robust (SMARTER)
Maternal Deaths
Preeclampsia
Postpartum Bleeding
There is no accessible midwife
There is no 24 hour birthing

17. Action Plan Template
Factor NO. 1:
Strategy Description Time Frame Cost Person/s
Responsible
Expected
Output
1.
2
3

18. DATA FROM IMPLEMENTATION
Maternal Deaths
Preeclampsia
Postpartum Bleeding
There is no accessible midwife
There is no 24 hour birthing
IMPACT
OUTCOMES
OUTPUTS
CHALLENGES

19. CONCLUSIONS, RECOMMENDATIONS
Conclusions and recommendations geared towards the Plan
Is the action plan effective?
Are there areas you would need to improve?
Did the action plan succeed? Why? Why not? What made it
successful? What made it not successful?

20. FIRST GROUP OUTPUT
Community Profile and Diagnosis