SlideShare una empresa de Scribd logo

Direct Mail Has Landed....

•
•
JAMES SULLIVAN
JAMES SULLIVAN

A Direct Mail Project has landed on your desk, what now...here are some first steps.

Empresariales
1 de 10
Descargar para leer sin conexión
A Direct Mail Project Lands in your lap, what do you do now? James E. Sullivan
Where do you begin? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think about Postage NOW! ,[object Object],[object Object],[object Object]
Direct Mail True-isms ,[object Object],[object Object],[object Object],[object Object]
Personalizations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Methods of Addressing ,[object Object],[object Object]
Match the job to the vendor ,[object Object],[object Object],[object Object],[object Object]
Envelopes, the carrier…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understand your Estimate ,[object Object],[object Object],[object Object]
What about Quality Control? ,[object Object],[object Object],[object Object],[object Object]

Recomendados

Every Door Direct Mail - 10 Frequently Asked Questions
Every Door Direct Mail - 10 Frequently Asked QuestionsEvery Door Direct Mail - 10 Frequently Asked Questions
Every Door Direct Mail - 10 Frequently Asked QuestionsLas Vegas Color Graphics
 
Haas School Powerpoint (2)
Haas School Powerpoint (2)Haas School Powerpoint (2)
Haas School Powerpoint (2)JAMES SULLIVAN
 
Aprpowerpoint
AprpowerpointAprpowerpoint
AprpowerpointJAMES SULLIVAN
 
Rn Email Marketing Pand R[1]
Rn Email Marketing Pand R[1]Rn Email Marketing Pand R[1]
Rn Email Marketing Pand R[1]JAMES SULLIVAN
 
The Rules Of Direct Mail
The Rules Of Direct MailThe Rules Of Direct Mail
The Rules Of Direct MailJAMES SULLIVAN
 
Credit Card Powerpoint
Credit Card PowerpointCredit Card Powerpoint
Credit Card PowerpointJAMES SULLIVAN
 
How To Use Real Estate Postcards To Market Your Business
How To Use Real Estate Postcards To Market Your BusinessHow To Use Real Estate Postcards To Market Your Business
How To Use Real Estate Postcards To Market Your BusinessFit Small Business
 
Writing letters at work
Writing letters at workWriting letters at work
Writing letters at workHillary Okech
 

Más contenido relacionado

Similar a Direct Mail Has Landed....

My ppt @ bec doms on business communication
My ppt @ bec doms on business communicationMy ppt @ bec doms on business communication
My ppt @ bec doms on business communicationBabasab Patil
 
107 190420 Bookclub Successful Copywriting by Robert Ashton Chapter 6-summary
107 190420 Bookclub Successful Copywriting by Robert Ashton Chapter 6-summary107 190420 Bookclub Successful Copywriting by Robert Ashton Chapter 6-summary
107 190420 Bookclub Successful Copywriting by Robert Ashton Chapter 6-summaryLia s. Associates | Branding & Design
 
NuanceChoosingACodingPartner
NuanceChoosingACodingPartnerNuanceChoosingACodingPartner
NuanceChoosingACodingPartnerLisa Hazen
 
1 Techniques of writing
1 Techniques of writing1 Techniques of writing
1 Techniques of writingAnjali Sharma
 
Customer Service Excellence Programme (Email)
Customer Service Excellence Programme (Email)Customer Service Excellence Programme (Email)
Customer Service Excellence Programme (Email)DavidGMontague
 
Making Beautiful Books
Making Beautiful BooksMaking Beautiful Books
Making Beautiful Booksdclsocialmedia
 
Secrets of great business writing
Secrets of great business writingSecrets of great business writing
Secrets of great business writingFlex Partners Ltd
 
Press Check 101
Press Check 101Press Check 101
Press Check 101stpress
 
Puzzle Cube Package Activity
Puzzle Cube Package ActivityPuzzle Cube Package Activity
Puzzle Cube Package ActivityDavy
 
Puzzle Cube Package Activity
Puzzle Cube Package ActivityPuzzle Cube Package Activity
Puzzle Cube Package ActivityDavy
 
Direct marketing testing
Direct marketing testingDirect marketing testing
Direct marketing testingVivastream
 
Graphic Design Process
Graphic Design ProcessGraphic Design Process
Graphic Design ProcessBaileyWingler1
 
Identity systems for Design Students
Identity systems for Design StudentsIdentity systems for Design Students
Identity systems for Design StudentsHoodzpah, Inc.
 

Similar a Direct Mail Has Landed.... (20)

Mmm3
Mmm3Mmm3
Mmm3
 
My ppt @ bec doms on business communication
My ppt @ bec doms on business communicationMy ppt @ bec doms on business communication
My ppt @ bec doms on business communication
 
107 190420 Bookclub Successful Copywriting by Robert Ashton Chapter 6-summary
107 190420 Bookclub Successful Copywriting by Robert Ashton Chapter 6-summary107 190420 Bookclub Successful Copywriting by Robert Ashton Chapter 6-summary
107 190420 Bookclub Successful Copywriting by Robert Ashton Chapter 6-summary
 
Promotion
PromotionPromotion
Promotion
 
NuanceChoosingACodingPartner
NuanceChoosingACodingPartnerNuanceChoosingACodingPartner
NuanceChoosingACodingPartner
 
1 Techniques of writing
1 Techniques of writing1 Techniques of writing
1 Techniques of writing
 
Customer Service Excellence Programme (Email)
Customer Service Excellence Programme (Email)Customer Service Excellence Programme (Email)
Customer Service Excellence Programme (Email)
 
Making Beautiful Books
Making Beautiful BooksMaking Beautiful Books
Making Beautiful Books
 
Secrets of great business writing
Secrets of great business writingSecrets of great business writing
Secrets of great business writing
 
Direct Mail and Me, or Mailing By The Numbers
Direct Mail and Me, or Mailing By The NumbersDirect Mail and Me, or Mailing By The Numbers
Direct Mail and Me, or Mailing By The Numbers
 
Press Check 101
Press Check 101Press Check 101
Press Check 101
 
How To Write Job Ad
How To Write Job AdHow To Write Job Ad
How To Write Job Ad
 
Puzzle Cube Package Activity
Puzzle Cube Package ActivityPuzzle Cube Package Activity
Puzzle Cube Package Activity
 
Puzzle Cube Package Activity
Puzzle Cube Package ActivityPuzzle Cube Package Activity
Puzzle Cube Package Activity
 
kamath2.ppt
kamath2.pptkamath2.ppt
kamath2.ppt
 
Direct marketing testing
Direct marketing testingDirect marketing testing
Direct marketing testing
 
Graphic Design Process
Graphic Design ProcessGraphic Design Process
Graphic Design Process
 
Using Words Effectively
Using Words EffectivelyUsing Words Effectively
Using Words Effectively
 
Business letters
Business lettersBusiness letters
Business letters
 
Identity systems for Design Students
Identity systems for Design StudentsIdentity systems for Design Students
Identity systems for Design Students
 

Último

Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 
Exploring Elite Translation Services in Your Vicinity
Exploring Elite Translation Services in Your VicinityExploring Elite Translation Services in Your Vicinity
Exploring Elite Translation Services in Your VicinityThe Spanish Group
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 

Último (20)

Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 
Exploring Elite Translation Services in Your Vicinity
Exploring Elite Translation Services in Your VicinityExploring Elite Translation Services in Your Vicinity
Exploring Elite Translation Services in Your Vicinity
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 

Direct Mail Has Landed....

  • 1. A Direct Mail Project Lands in your lap, what do you do now? James E. Sullivan
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.