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Bigbuzz agency capabilities deck q4 2017

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Bigbuzz agency capabilities deck q4 2017

  1. 1. Bigbuzz Marketing Group Capabilities Deck
  2. 2. “ ” We are a bold collection of talented professionals on a mission to create inspired solutions that move merchandise, build brands and change lives.
  3. 3. Our Agency
  4. 4. Our Agency Bigbuzz was founded in 1996 by Kevin Kelly. In 2012, Bigbuzz merged with Graham & Company Advertising, originally formed in 1985 by Doug Graham. Kevin and Doug are now equal partners at Bigbuzz.   Bigbuzz has a team of highly skilled professionals that come from a diverse background. Sound strategic solutions and the most current and effective solutions is at the heart of what we do. Additionally, we create integrated advertising campaigns built on robust, scalable and accountable marketing platforms that utilize the latest techniques in the digital age. Leading and shaping technology to serve our clients is defined by our corporate tagline, “what’s next.”
  5. 5. Our Agency BigBuzz Marketing Group is an integrated marketing and advertising agency that specializes in creating powerful relationships between consumers and brands. Our services include every step of the brand-development process: · Market research, consumer insight and strategic planning · Branding and collateral · Advertising and direct marketing for all traditional and digital media · Social media, websites, blogs · Apps and mobile media · SEO, SEM, digital advertising, analytics, monitoring · Video production & content development
  6. 6. Our Team
  7. 7. Our Team All of our full-service clients are supervised by Doug Graham and/or Kevin Kelly, the agency’s co-presidents. Your account will also be managed by a client services director, account executive, social media manager and/or digital engagement operative (if applicable), creative director and director of technology. Bigbuzz has an experienced team of people who work on research, strategy, branding, copy, advertising, collateral, video, and production and programming of websites, apps, and other marketing programs. They have produced thousands of marketing-related projects during our three decades in business. On the media side, our people plan and implement traditional and digital media campaigns, including all aspects of managing social media platforms.
  8. 8. Our Team Elizabeth Woodward - Head of Account Services Negeen Ghaisar - Head of Digital Strategy Bob Costabile - Chief Creative Officer Tony Foley - Account Executive Alexander Lee - Head of Programming Hal Plattman - Associate Creative Director Full biographies available upon request.
  9. 9. Experience
  10. 10. Experience We are dedicated to doing great work for our client partners. P A R K I N G
  11. 11. What We Do
  12. 12. • Digital Marketing Audits • Collaborative Approach • The Creative Brief • Media and Content Strategy • Advertising Media Planning • Social Media Planning • Production Planning • PNP’s and Quality Control • Weekly, Monthly, Quarterly Reporting • Weekly Internal Client Meetings • Monthly Client Meetings What We Do Branding e-Blasts Experiential VideoBrochures Search Media Website Public Relations Apps Trade Advertising Social Media Bots and AI Digital Advertising
  13. 13. Our Process
  14. 14. Our Process The Bigbuzz Process The first phase we call discovery. We bone up on where a brand has been, where it is today and where it is going. We survey the competitive landscape. Gather customer insights. Uncover things not easily visible. O1 Discovery This is a brand's Declaration of Independence. Telling the world what separates your brand from all others. It is the document that defines the brand and the statement that all work must ladder up to. It also keeps all brand communication consistent and with clear vision. O2 Strategy The next step is mulling things over and boiling things down to a compact portable strategic message. Short. Sweet. To the point. We call this definition. O3 Definition The fourth step is heating things up. We call this passionate expression. This is where creativity takes form. Since there is never only one answer in creating a branding message. More than one execution will be developed and explored. However, we don’t paper the walls, we know how to edit. O4 Passionate Expression The final step. Fine tune the creative. Tighten any loose ends. Then light a match and ignite our new brand to the world. O5 Ignition
  15. 15. Our Philosophy
  16. 16. Our Philosophy
  17. 17. Our Work
  18. 18. “ ” We never stop honing our craft and always embrace the latest technology as a vehicle, not a concept.
  19. 19. TV / Pre-Roll
  20. 20. NEFCU "Freemium" https://www.youtube.com/watch?v=5nwe56XS2cQ
  21. 21. Digital Advertising
  22. 22. Out of Home
  23. 23. Social
  24. 24. Apps
  25. 25. What’s Next

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