It may be something we often overlook, but typography plays an essential part in the presentation process. Typography can change the entire look and feel of a presentation. Big Fish introduces the five way typography is powerful in your presentation.

1. 5
reasons
Typography
powerful
is

2. it
may
be something
BE
we
often overlook

3. BUT
typography
PLAYS AN ESSENTIAL PART
in
the presentation process

4. Each
logo
we issee
Specifically designed
with a font to fit the
brand

5. TYPOgrAPHY
can
change the
entire
look and feel
of a presentation

6. It attracts
Holds the audience’s
attention

7. USED CORRECTLY,
typography
can convey a certain mood
g.
in
el
fe
OR

8. THE
needs to understand
you are trying to send
and be interested in it.

9. Having the appropriate font
sets the tone
for your
presentation
before you even begin.

10. 2
it i
read
s
er
ndl
y
frie

11. ts
n
o
e
r
a
t
a
h
t
f
g
in
s
u
ad
re
to
sy
ea
nd
na
lea
c
e
r
a
any
to
ey
k
sen
pre
ion
tat

12. oo
t
re
a
ts
on
f
If
r
O
er
th
e
og
dt
e
mp
ra
l
l
sma
be
c
can
ion
tat
sen
e
red
pr
no
r
ig
you
ely
t
dia
e
m
im

13. It's
& co
fun
pro
to
ha
ve
mp
ac
oo
l
lex
jec
Bu
t
t,

14. ble
e a
ld b
hou
ce s
ien
aud
The
ly
i d
sn
a he
ee
tompr
co
t
a
h
w
ing
say
n is
atio
nt
ese
pr
our
y

15. 3
It establishes
an information
Hierarchy

16. by using different font sizes
and
types of font,
the audience can focus
on the parts that
are most
important

17. This makes it easier
for your audience
to follow along
and
pay more attention
to your presentation

18. it helps to
4
CREATE
HARMONY

19. Typography
used throughout a
presentation unifies it

20. Repetition
of the same font
in your presentation
creates continuity
and
simplicity

21. Keeping your
fonts aligned
and
in proportion
synchronizes your presentation
and keeps it uncluttered

22. 5
IT CREATES
and
Builds
RECOGNITION

23. The fonts you use
IN YOUR PRESENTATION
CAN BE THE VISUALS
THAT
your audience
REMEMBER MOST

24. You want
your
AUDIENCE
TO BE ABLE TO RECOGNIZE
your company’s brand
AT ANY PLACE OR TIME

25. Typography
MARKS YOUR
company
and

26. is the one thing
ThE
ThE
VIEWER WILL IDENTIFY
with time and
TIME AGAIN

27. Good
typography
SETS
the
TONE
for the entire
PRESENTATION

28. So
UTILIZE THESE POINTS
and
remember to
CHOOSE YOUR TYPE WISELY!

29. for more tips
on presentations
and
Design
visit