Social media marketing 03-2011
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This is a SMM presentation that I did for my marketing team on 03-2011 based on a thorough research & analysis. The objective was to launch and manage the social media platforms for our Siblou brand (www.siblou.com)
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Social media marketing 03-2011
- 1. ....... SOCIAL MEDIA MARKETING Prepared by Bilal Demashkieh 12-03-2011 …
- 2. MARKETING MIX TRADIONAL MM: 4 P’s • Product • Price • Place • Promotion EXTENDED MM: 3 P’s • People • Process • Physical evidence ....... …
- 3. TRENDS The World wiki YouTube 2b vw/d BB, Nokia, iPhone Apps Google 5bn i• Information is shared • Information is for free or less expensive online • Increase in online spending • We spend more time online • Always connected • Call for action 14m articles ....... …
- 4. Platform for social exchange WHAT IS SOCIAL MEDIA? ....... …
- 5. Built on the ideological and technological foundations of Web 2.0 WHAT IS SOCIAL MEDIA? ....... …
- 6. Use of web-based and mobile technologies WHAT IS SOCIAL MEDIA? ....... …
- 7. Individual / corporate users WHAT IS SOCIAL MEDIA? ....... …
- 8. Interactive profile (text, photo, video…) WHAT IS SOCIAL MEDIA? ....... …
- 10. 1. People are spending more time online TOP 5 REASONS TO THINK SOCIAL MEDIA ....... …
- 11. 2. Success of Social Media (facebook, twitter, linkedin…etc) TOP 5 REASONS TO THINK SOCIAL MEDIA ....... …
- 12. 3. Reachable trough mobile, PC, pads TOP 5 REASONS TO THINK SOCIAL MEDIA ....... …
- 13. 4. Inexpensive platform vs. REACH TOP 5 REASONS TO THINK SOCIAL MEDIA ....... …
- 14. 5. Social Medias are your EYES & EARS TOP 5 REASONS TO THINK SOCIAL MEDIA ....... …
- 15. TRADITIONAL VS. SOCIAL MARKETING TRADITIONAL MARKETING • One way message • Passive • Reach: centralized • Accessibility: privately owned • Usability: requires specialized skills and training • Immediacy: can be long (days, weeks, or even months) • Permanence: once created, cannot be altered SOCIAL MARKETING • 2 ways communication • Interactive • Reach: decentralized • Accessibility: public at little or no cost • Usability: does not require specialized skills and training • Immediacy : instantaneous responses; only the participants determine any delay in response • Permanence: can be altered almost instantaneously ....... …
- 16. THE TASTE OF THE INTERNET SUMMING UP 2010
- 17. THE TASTE OF THE INTERNET SUMMING UP 2010
- 18. THE TASTE OF THE INTERNET SUMMING UP 2010
- 19. THE TASTE OF THE INTERNET SUMMING UP 2010
- 20. THE TASTE OF THE INTERNET SUMMING UP 2010
- 21. 500 million users 1.2 million in Lebanon (0.24%) STATISTICS LAUNCHED IN 2004 ....... …
- 22. An average user has 130 friends STATISTICS LAUNCHED IN 2004 ....... …
- 23. An average user is connected to 80 pages, groups and events STATISTICS LAUNCHED IN 2004 ....... …
- 24. Average member creates 90 pieces of content each month STATISTICS LAUNCHED IN 2004 ....... …
- 25. More than 30 billion pieces of content, like photos, web links and news stories, are shared each month STATISTICS LAUNCHED IN 2004 ....... …
- 26. 50% of active users log into the site each day. This would mean at least 175m users every 24 hours STATISTICS LAUNCHED IN 2004 ....... …
- 27. 65m users accessing the site through mobile-based device STATISTICS LAUNCHED IN 2004 ....... …
- 28. 700,000 businesses have active Pages on Facebook STATISTICS LAUNCHED IN 2004 ....... …
- 29. Facebook pages have created more than 5.3bn fans. STATISTICS LAUNCHED IN 2004 ....... …
- 30. 80,000 websites have implemented Facebook Connect since December 2008 STATISTICS LAUNCHED IN 2004 ....... …
- 31. 60m users engage with it across these external sites/month STATISTICS LAUNCHED IN 2004 ....... …
- 32. Twitter has over 150 million registered users worldwide STATISTICS LAUNCHED IN 2006 ....... …
- 33. Approximately sixty-five million tweets are sent each day STATISTICS LAUNCHED IN 2006 ....... …
- 34. Over two billion tweets are now posted on Twitter per month STATISTICS LAUNCHED IN 2006 ....... …
- 35. More than 135,000 new people are registering on the site per day STATISTICS LAUNCHED IN 2006 ....... …
- 36. At the current rate, Twitter will process almost 10bn tweets in a single year STATISTICS LAUNCHED IN 2006 ....... …
- 37. 31% of users follow a brand STATISTICS LAUNCHED IN 2006 ....... …
- 38. More than 8 million brand recommendations per month STATISTICS LAUNCHED IN 2006 ....... …
- 40. 2 billion videos watched per day STATISTICS ....... …
- 41. Users: 100+ videos per user STATISTICS ....... …
- 42. 70% of bloggers are organically talking about brands on their blog STATISTICS ....... …
- 43. 38% of bloggers post brand or product reviews STATISTICS ....... …
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- 50. ....... … One message before Social Media…
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- 52. ....... …
- 53. ....... … One message after Social Media…
- 54. ....... … The message is distributed across Social Media channels…
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- 56. ....... …
- 57. ....... … HOW CAN A BUSINESS IMPLEMENT A SOCIAL MEDIA STRATEGY?
- 58. 1. ESTABLISH GOALS 2. LISTEN 3. BUILD 4. ENGAGE 5. ANALYZE & OPTIMIZE ....... …
- 60. ....... … 1. Write down 2. Specific business 3.Goals and 4.objective ESTABLISH GOALS
- 62. ....... … Learn about your audience: • Who/Where are they? • What is their personality like? • How/Where do they consume? • How/Where do they engage? LISTEN
- 64. ....... … Choose your channels wisely: THEY ARE MANY! BUILD
- 65. ....... … Set your home page Corporate site, blog, facebook page, etc…
- 66. ....... … Set your home page Corporate site, blog, facebook page, etc…
- 68. ....... … Use your Channels To Engage & Drive Traffic
- 70. ....... … ASK QUESTIONS ? ? ? ? . . .
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- 79. ....... … You can measure: • Reach • Frequency & traffic • Influence • Conversations & Transactions • Sustainability • Sentiment ANALYZE & OPTIMIZE
- 81. LIVE EXAMPLE WILL IT BLEND? • BlendTec released its ‘Will it Blend?’ campaign. • 75 viral videos of Tom Dickson, the founder and chief executive of Blendtec, • Word-of-mouth, forwarding to friends helped propel the product into the public domain. • The clips became a massive success on the internet • 18m hit on Google alone, • Sales rose by 650% following the campaign. ....... … click me
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- 91. You can’t hide anymore CHALLENGES ....... …
- 92. You should always listen to the consumer CHALLENGES ....... …
- 93. You should always have an answer CHALLENGES ....... …
- 95. But what to answer? CHALLENGES ....... …
- 96. The customer will be always right CHALLENGES ....... …
- 97. Is it about the quantity of quality of fans/followers? CHALLENGES ....... …
- 98. Who should manage social media? CHALLENGES ....... …
- 100. The customer will be always RIGHT! CHALLENGES ....... …
- 101. THANK YOU ....... …