Kisan Mela 2013 was a 3-day agricultural exhibition held in Lahore, Pakistan from December 29-31, 2013. The exhibition brought together over 20,000 farmers, 10,000 general visitors, and 70 exhibitors showcasing agricultural machinery, seeds, pesticides, and other products. The goal was to improve farming techniques and productivity in Pakistan. The event was promoted through various media outlets and was considered very successful. Plans were made to expand the event in future years.

1. KISAN MELA 2013 POST EVENT REPORT Organized by: FTR Media Service | Adkon
KISAN
MELA
2013
Post Event Report
29,30,31 Dec 2013
A TOP VIEW OF THE EVENT IN THIS REPORT
As a determined effort to sustain and
augment agriculture in Pakistan; the
Kisan Mela 2013 was organized at
Lahore International Expo Centre,
Lahore. Kisan Mela 2103 brought
together the farming community, agri-
specialists and agri-service providers
into one pavilion, through a largest
agriculture exhibition and conference
ever in the history of Pakistan. The
farmers were accomplished and offered
integrated solutions to improve
productivity and simplify farming, while
agri-service providers got the
opportunity to showcase and market
their products, techniques and
technologies to the participating
farming community. Kisan Mela - 2013
was scheduled to be a Three-day affair
from 29th
to 31st
of December 2013, just
in time to provide valuable inputs to the
farming community. The trade fair had
participation from over 70 exhibitors
projecting 96 show stalls.
The Kisan Mela - 2013: The 1st season
of Kisan Mela - 2013 was the most
successful to date. The Pakistan’s largest
AGRICULTURAL Exhibition on Agri
Machinery, Seeds, Pesticides, Fertilizers,
Organics, Bio-Organics, Hydroponic,
Aquaculture, Green Houses, and Seed
Sowing Machines has attracted more
than 20 thousand farmers and 10
thousand general visitors nationally and
internationally. Kisan Mela - 2013 was a
perfect platform to showcase.
Introduction
Us Aid Dairy Project (Drdf), Ali
Akbar Group, Elite Crop Sciences,
Bkt (Trinity Enterprises), Fao
Baluchistan Agriculture Project,
Monsanto Pakistan, Halal
Research Council, Wishh (Asa),
American Soybean Association,
Thaheem International Solar, Mak
Pump Reon, Energy Solutions, T-
Solar, Olive Oil Company, Pamco,
UVAS Lahore, Arid University,
Mineral Valley (Pvt )Ltd, Smeda,
Naeem & Company, Nizam Energy
(Canadian Solar), Azhar & Co.
Exhibitors
Shafi Reso Chemicals, Swat Art
Gallery, Sun Crop Group, UAF
Faisalabad, U Fone Pakistan, Bita
Pipes, Kisan World, Pacific Exim
(Pvt) Ltd, Ztbl, Punjab Government
Agriculture Department, Sindh
Government Agriculture
Department, Riches Fertilizer,
Auriga Group, Zarai Media, Ptcl,
Pakistan Rocket Engineering,
Solar Green Circle Organization,
Ayoub Research Centre
Exhibitors
Contact Us:
info@kisanmela.org
0092 42 35462876
www.kisanmela.org

2. KISAN MELA 2013 POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 2
EXPLORING THE EXPO CENTRE LAHORE
One of the Largets venue in Pakistan
Expo Lahore (Pvt) Limited is a corporate
body jointly owned by the Government
of Pakistan and Government of the
Punjab with a mandate to design,
develop, operate and promote a state-
of-the-art Lahore International Expo
Centre. The Centre is providing a
platform of international standard to the
manufacturers, exporters, traders and
service providers to effectively introduce
and market their products and services
through trade exhibitions, fairs and
conferences.
! Farm Equipment Manufacturers ! Agro Technology / Solar Power
! Seed Suppliers ! Soil Testing Agencies
! Fertilizer Manufacturers ! Facilitating Agencies of the Government and
! Pesticide Manufacturers Research Institutions
! Irrigation Pipes and Pumps ! Agri Base NGO’s
Manufacturers
The farmers oriented through a
diverse range of products, and
knew more about the services
provided by the following segments
Venue: Lahore International Expo Centre
Outside view of International Expo
Centre Lahore.

3. KISAN MELA 2013 POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 3
VISITORS
Foot fall
According to different media reports,
30,000/- Visitors attended the event
during three days
Seminar
3000 audience sit in Seminar Hall during
three days in different sessions of
seminars.
FAST FACTS
90%Attendees were Farmers, Buyers, Agri Professional and
Students
10%Attendees were families, non Agri Visitors
FOR MORE INFORMATION
Visit our Official Website
www.kisanmela.org
CONTACT
0092 42 35462876 | info@kisanmela.org
Inauguration by Agriculture Department
on Behalf of Chief Minister of
Punjab
Chief Guest: (Honorable Minister for
Agriculture, Government of Punjab
Pakistan)
Event Opening
Chief Guest: (Honorable
Minister for Agriculture,
Government of Punjab
Pakistan)

4. KISAN MELA 2013 POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 4

5. KISAN MELA 2013 POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 5
COVERAGE
Exposure:
Kisan Mela 2013 was promoted to the industry year round, with
its extensive media campaign build up reaching a crescendo five
months prior to the event. Few of our key media management
and publicity activities are listed below:
Print Media :
Editorial and Advertising allowed more than one million people
to see Kisan Mela- 2013 in trade publications including: Daily
Dawn (nationwide) , Daily Jang (nationwide) , Daily Khabrain ,
Daily Business Recorder , Nawa e Waqat (nationwide) with full
page supplement , Daily Nai Baat , Daily Pakistan , Daily Kawish
, Daily Subah , Daily Azkar , Daily Nation , Daily Asass , Daily
Jinnah , Daily Express , Daily Urdu Times , Daily Ausaf , Daily
Alshraq , Daily Mashriq , Daily Nea Akhbar , Daily Sang e Safar ,
Monthly Kisan Word , Monthly Kisan Wing , Monthly Kisan
Risala , Fifteen Dayer Farming Revolution , Fifteen Dayer
Zaraat Nama , Fifteen Dayer Zarai News Letter and many
more.
Electronic Media :
TV Spots and Advertising allowed more than two million
viewers to see Kisan Mela- 2013 in electronic Media namely
City 42, PTV News , Dunya Tv , Waqat Tv , Geo News , Royal Tv
, Channel Five , Radio Awaz Network , Radio Music Highway ,
Radio Voice of Pakistan.
World Wide Web:
On top of the thousands of hits received each month on the
event website, Kisan Mela - 2013 received coverage on the
internet, including links, advertisements and editorial on:
www.kisanmela.org , www.zarimedia.com ,
www.biztradeshows.com, www.ftrms.com ,
www.phdeb.org , www.halalrc.org , www.agricorner.com ,
www.fashionzpk.com , www.expolahore.com , www.zemtv.com
, www.mustakbil.com , www.allevents.pk ,
www.balticexport.com , www.facebook.com , www.twitter.com ,
www.linkedin.com , www.tradekey.com , www.danka.pk ,
www.friendsmania.net , www.punjab-pk.all.biz ,
www.en.wikipedia.org , www.slideshare.net ,
www.pakreviews.com , www.expodatabase.com ,
www.lahore.olx.com.pk , www.mycountdown.org ,
www.allevents.pk , www.ehexny.com , www.dailymotion.com ,
www.pabic.com.pk , www.tunnel-farming.com ,
www.papers.com.pk , www.google.com , www.4to40.com ,
www.eventzz.net , www.m.ztopics.com ,
www.dairyproject.org.pk , www. zaraimedia.com
PR Coverage:
A professional PR agency was appointed to spread awareness
and publicize the event across all media, including television,
radio and national newspapers before and during the Show.
Outdoor Media:
Outdoor Media campaign duration for three months throughout
Pakistan thousands number of people see the Kisan Mela -2013
campaign in shape of Hording in different sizes from Kashmir to
Karachi on Motorways , Highways & GT Roads, standees ,
steamers and banners.
Kisan Mela - 2015: The Future
Envisaging a Strong and Steady Growth
Kisan Mela has already embarked on a planned business
development strategy with an increased number of partnerships
and strategic associations with Chines, German and Canadian
Agriculture industries and exhibitors as well as International
trade associations to ensure that Kisan Mela is will become
bigger and better in 2015 and grow into a well-entrenched
annual Agri-specific event.
An Vertical event, publicized 3600
Kisan Mela 2013: Bigger, Better, Brighter

6. KISAN MELA 2013 POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 6
Supported By:
Organized By:
Exhibitors:
Contact: 0092 300 8578020 , 0092 42 35462876
info@kisanmela.org , Bilal@ftrms.com
www.facebook.com/kisanmela , www.kisanmela.org