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How to Write a Quality Article



             Brought to you by
                  Bill Davis
  http://Internet-Marketing-Muscle.com
Why Write Articles?

        The web is still text-based

        Video rocks…but…

        Other stuff works, too



Bill Davis                   http://internet-marketing-muscle.com
Step by Step Article Writing Method


        7 steps

        Works for people AND search engines

        Bang out an article in 7 minutes or less!



Bill Davis                   http://internet-marketing-muscle.com
Step 1 – Choose a topic

        Key words!

        Problem – Solution
         –   Intro
         –   Body
         –   Conclusion


        Create a killer headline

Bill Davis                         http://internet-marketing-muscle.com
Step 2 – Key Word Phrase (KWP)

        Title
        First sentence
        Middle
        Last
        Headings
        Category
        Tags
        Images

Bill Davis               http://internet-marketing-muscle.com
Step 3 – Links


        Outbound links
        Inbound links
         – Point to a category
         – Point to a tag
         – Microkid’s “Related Posts” plugin
             http://ow.ly/et8eB




Bill Davis                        http://internet-marketing-muscle.com
Step 4 – Dividers


        The old “Horizontal Rule” trick
         – Tells Google and other SE’s that “This is
           important—take note”
         – Simple HTML (<hr>)
         – Can use a shortcode to make it “pretty” (drop
           shadows, dotten lines, etc.)



Bill Davis                      http://internet-marketing-muscle.com
Step 5 – Formatting Elements

        Same idea as Step 4
         – Bold
         – Italics
         – Color
         – Headings (H1, H2, etc.)


        No underlines (they look like hyperlinks)

Bill Davis                     http://internet-marketing-muscle.com
Step 6 – Author’s Resource Box

        Only for guest posts & outside articles

        Link back to own site

        Method: http://ow.ly/et9mm

        Not for your own site (see Step 7)

Bill Davis                   http://internet-marketing-muscle.com
Step 7 – Authorship

        This is a BIG DEAL
         – If you care about getting ranked in Google 


        WordPress by Yoast

        Don’t forget your Publisher markup, too

        Use Google’s Rich Snippet Tool


Bill Davis                         http://internet-marketing-muscle.com
For More Information
Internet Marketing Muscle
– http://internet-marketing-muscle.com
Coaching Academy
– http://coaching-academy.us
Phone
– (925) 605-5553
Email
– bill.davis@internet-marketing-muscle.com
FullyFollowMe
– http://www.fullyfollow.me/billspaced

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How to Write a Quality Article in 7 Simple Steps

  • 1. How to Write a Quality Article Brought to you by Bill Davis http://Internet-Marketing-Muscle.com
  • 2. Why Write Articles? The web is still text-based Video rocks…but… Other stuff works, too Bill Davis http://internet-marketing-muscle.com
  • 3. Step by Step Article Writing Method 7 steps Works for people AND search engines Bang out an article in 7 minutes or less! Bill Davis http://internet-marketing-muscle.com
  • 4. Step 1 – Choose a topic Key words! Problem – Solution – Intro – Body – Conclusion Create a killer headline Bill Davis http://internet-marketing-muscle.com
  • 5. Step 2 – Key Word Phrase (KWP) Title First sentence Middle Last Headings Category Tags Images Bill Davis http://internet-marketing-muscle.com
  • 6. Step 3 – Links Outbound links Inbound links – Point to a category – Point to a tag – Microkid’s “Related Posts” plugin http://ow.ly/et8eB Bill Davis http://internet-marketing-muscle.com
  • 7. Step 4 – Dividers The old “Horizontal Rule” trick – Tells Google and other SE’s that “This is important—take note” – Simple HTML (<hr>) – Can use a shortcode to make it “pretty” (drop shadows, dotten lines, etc.) Bill Davis http://internet-marketing-muscle.com
  • 8. Step 5 – Formatting Elements Same idea as Step 4 – Bold – Italics – Color – Headings (H1, H2, etc.) No underlines (they look like hyperlinks) Bill Davis http://internet-marketing-muscle.com
  • 9. Step 6 – Author’s Resource Box Only for guest posts & outside articles Link back to own site Method: http://ow.ly/et9mm Not for your own site (see Step 7) Bill Davis http://internet-marketing-muscle.com
  • 10. Step 7 – Authorship This is a BIG DEAL – If you care about getting ranked in Google  WordPress by Yoast Don’t forget your Publisher markup, too Use Google’s Rich Snippet Tool Bill Davis http://internet-marketing-muscle.com
  • 11. For More Information Internet Marketing Muscle – http://internet-marketing-muscle.com Coaching Academy – http://coaching-academy.us Phone – (925) 605-5553 Email – bill.davis@internet-marketing-muscle.com FullyFollowMe – http://www.fullyfollow.me/billspaced

Editor's Notes

  1. Bill Davis is an internet marketing coach. You can read more about him his blog, Internet Marketing Muscle.