Aiim Minnesota Reshaping Your Business With Web 2.0
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The document discusses how businesses can reshape themselves using Web 2.0 technologies and social media. It introduces Billy Cripe, an expert in enterprise content management and social media. It argues that traditional business models need to change to engage the new "Generation C" workforce that values collaboration over hierarchy. The key is to implement enterprise 2.0 technology platforms to enable participation and sharing of information and expertise across the organization.
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Aiim Minnesota Reshaping Your Business With Web 2.0
- 1. Reshaping Your Business with Web 2.0
- 3. BUT WHO IS BILLY
- 4. says, “ BILLY is employee # 81015” 7500 Flying Cloud Drive Suite 500 Eden Prairie Minnesota 55344 BILLY CRIPE Director ~ E2.0 & ECM Product Management phone: +1 952.564.2150 mobile: +1 612.205.3762 [email_address] (work) [email_address] (personal)
- 5. September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle says, “ BILLY is author of this book. You should buy it.”
- 6. My mom says, “ BILLY is the smartest boy I know.”
- 8. My connections say, “… talented and creative thought leader …” “… fun and effective at what he does…” “… master in his area of expertise…” “… an excellent leader…”
- 9. My connections say… … well some of what they say shouldn’t be repeated in a lunch setting…
- 10. says I’m someone worth following
- 11. traffic logs say I’m someone worth reading
- 12. So Do
- 13. Because we’re together right now suggests that says BILLY is someone you should listen to
- 14. So WHO IS BILLY
- 15. My Social Graph increasingly defines who I am
- 16. “ Man is by nature a political (or social) animal ” Aristotle
- 17. Think Social Technology Is New ?
- 19. So what has changed ?
- 21. Bigger Pipes
- 22. Bigger Pipes
- 23. Faster CPU
- 24. Scripting & API Advances <html> {JavaScript} AJAX C S S <xml/> LAMP RPC REST JSON SOAP
- 26. Think Social Web Technology Is just a Fad ?
- 27. If Facebook were a country , with 130 million monthly active users, it would be the 10th largest in the world (between Japan and Russia) December 2008
- 28. Social Websites are Officially more popular than Porn Time Magazine, Oct 31, 2007
- 30. That’s no Fad.
- 31. That’s Generation C . It describes a new kind of wired individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/
- 32. Generation C communicates in a connected environment, conversationally
- 33. An Ecology of RELATIONSHIPS & technology
- 35. If We Focus on Business…
- 36. Traditional Models Haven’t Changed
- 39. Traditional Models Haven’t Changed… (Except, We’ve Changed…)
- 40. Employees are organized hierarchically…
- 41. But work through social networks
- 43. It’s not about talking at …
- 44. It’s not about talking to …
- 45. It’s about talking with …
- 46. Generation C are fans of the collaborative enterprise
- 47. Generation C are WE US OURS ALL OF US the TEAM Partners employees
- 48. So, how do you create fans of your employees?
- 49. Create a Collaborative Enterprise.
- 50. Implement the technology Create an ecosystem Deliver value. to so you can
- 51. What does Generation C Value?
- 52. Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable Crowd
- 53. How does a Generation C ecosystem function?
- 54. ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …
- 56. ME becomes WE
- 57. With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …
- 59. What about that technology part?
- 60. Is it simply Web 2.0 point solutions in the workplace ?
- 61. no
- 62. I know! It’s more social networks . It’s Facebook for the enterprise!
- 63. NO !
- 64. Public Web Technologies Don’t Scale Up or Down or In to Enterprise levels
- 65. Enterprises want Platform based Web 2.0
- 66. Enterprise 2.0 technology is providing information in context Enterprise 2.0 technology is enabling participation
- 67. So let’s talk about CONTEXT
- 68. We Operate in an Attention Economy …
- 69. Distractions are measured in opportunities, revenue, & efficiency LOST
- 70. Attention is gained & maintained by presenting information in Context
- 71. Attention Yields Participation
- 72. So let’s talk about PARTICIPATION
- 74. Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually
- 75. The Goal of Participation: Tap the enterprise brain Aggregate inputs Precipitate valuable outcomes Enable employees
- 76. HOW ?
- 77. By engaging in the CONVERSATION we call DOING BUSINESS
- 78. The Enterprise Today Essential Knowledge Hidden in Pockets HR Services Mftg. Finance Sales Raw Materials Retail
- 79. Social Web 2.0: Tap into key knowledge & passion of every employee
- 81. relax. you are not alone
- 90. annotations gadl http://www.flickr.com/photos/gadl/ news stand alexkehr http://www.flickr.com/photos/alexkehr/ crowd f.trainer http://www.flickr.com/photos/fiveoftoast/ monk decadence http://flickr.com/photos/decadence/ monks racoles http://flickr.com/photos/racoles/ flickr social graph cobalt http://flickr.com/photos/cobalt/ lens ben cooper http://flickr.com/photos/cycleologist/ bookshelf the beast http://flickr.com/photos/31847658@N00/ bookshelf, neat chotda http://flickr.com/photos/santos/ Jean Sini • mailto:jean@sini.net • http://www.sini.net/ Billy Cripe • mailto: [email_address] • http://blogs.oracle.com/fusionecm Vince Casarez • mailto: [email_address] •
Notas del editor
- Thanks to the sponsors of 2009 AIIM Minnesota Control