MOEBIO is a disruptive talent development initiative of Biocat where life sciences, health, business and technology meet in a new level to accelerate entrepreneurship in healthcare. It is an integral, new educational program focused on solving society's great problems and challenges by creating the future generation of innovators in healthcare. Design Health Barcelona is the flagship of MOEBIO. A Higher Education Program inspired in the prestigious Stanford University's Biodesign Fellowship.

1. An initiative of
accelerating healthcare
entrepreneurship
INTRODUCING
DESIGN HEALTH
BARCELONA
A program to develop
changemakers and future leaders
in healthcare innovation
2013

2. 01
what is moebio? The Inspiration:
As in MOEBIO’s strip, we are building a unique
pathway to follow both sides of the ribbon.
In MOEBIO we merge different disciplines
in singular programs to boost sound
entrepreneurs’ teams and innovative projects.
MOEBIO is a disruptive talent
development initiative of Biocat
where life sciences, healthcare,
business and technology meet.
MOEBIO shapes a new generation The focus:
of entrepreneurs and intrapreneurs to solve LEARNING IN THE INTERFACES
still unmet needs.
MOEBIO gives talented professionals both the
knowledge and the skills to boost the transition
from ideas to products.
MOEBIO fosters the creation of innovative
products and services in healthcare through new
business models.

3. 02
WHY DOES BIOCAT IGNITE
BioRegion
THIS INITIATIVE? of Catalonia
Biocat is the organization that 500
biotech, pharma,
promotes life sciences in Catalonia medtech and related
services companies
by coordinating all the players
in the INDUSTRY, from research
to market. 54
research centers
Biocat’s aim is to promote innovation in the healthcare
system by fostering technology transfer, entrepreneurship and
business growth, as well as advising decision-makers how to
20
science &
design better policies and sectorial plans. technology parks
Current needs in healthcare systems demand disruptive
solutions. Biocat works for innovative talent to meet real needs. 15
hospitals
MOEBIO is the disruptive talent initiative of Biocat where life
sciences, healthcare, business and technology meet at a new
level to accelerate healthcare entrepreneurship. 10
universities
(out of 12) offering
studies in life sciences

4. 03
what does moebio offer?
Moebio offers programs covering all the spectrum of possibilities
NEEDS-DRIVEN DISCOVERY - DRIVEN
Healthcare providers ICT Medical Technologies Life Sciences
d·HEALTH BARCELONA
Fellows (22-35 years) Full Time Program
SHORT-FOCUSED PROGRAMS
Working professionals 1-3 days Programs

5. 04
d·HEALTH BARCELONA:
A PROGRAM TO ACCELERATE HEALTHCARE ENTREPRENEURSHIP
d·Health Barcelona is a Higher Education Program that seeks
to train a team of fellows in the process of biodesign to produce
innovative healthcare technologies.
d·Health Barcelona process takes fellows’ teams from the real
needs detection to the implementation of disruptive technologies.
d·Health Barcelona program puts fellows in contact with a wide
range of challengers and gives each person tools to develop its creativity
and entrepreneurial skills.
NEEDS-DRIVEN
Healthcare providers ICT Medical Technologies
d·HEALTH BARCELONA
8 months full time program

6. 05
WHAT IS d·HEALTH BARCELONA?
_the flagship program OF MOEBIO
A Higher Education Program to accelerate healthcare entrepreneurship
inspired and modeled in the prestigious Stanford University’s
Biodesign Fellowship.
_A NEW EDUCaTIONAL MODEL FOR
ENTREPRENEURSHIP
It takes the initiative to solve real, global, major challenges in the 8 months Full Time Program
healthcare and medical technologies industries setting up innovative
products, services and business models. starting date:
September 2013
_a fabric of future leaders
d·Health Barcelona guides participants beyond their boundaries. PROFILES: Graduates and PhDs
The program teaches them how to identify new opportunities and in Health, Bio, Tech, Business,
Engineering and Design
develop the advancing technologies that will set the future of medical
practice and will positively impact people’s lives.
_acts as a catalyst across fields
It brings together top students, leading researchers, brilliant
entrepreneurs, great investors and innovative organizations
and acts as an igniter to make things happen.

7. 06
d·HEALTH BARCELONA: OBJECTIVES
The purpose of d·HEALTH BARCELONA is
to develop an innovative ecosystem
to address SIGNIFICANT UNMET CLINICAL
CHALLENGES.
OUR GOALS ARE:
Change the face of education, Accelerate startups &
training innovators in boost entrepreneurs
the healthcare industry
Develop solutions to overcome Incorporate new products and
real, unmet clinical needs services into the health system

8. 07
KEY ELEMENTS OF d·HEALTH BARCELONA
On-location learning New pedagogical
Intensive clinical immersion at methodologies
Hospital Clínic Barcelona,
Hospital Sant Joan de Déu, Workshops & group dynamics,
Institut Guttmann. talk-shops, peer-to-peer dialogues
and debates.
Mutidisciplinary teams Flip the classroom (MOOCs)
4-people teams with different Work at home on open access
knowledge and complementary skills. online courses and discuss about
them later at the classroom.
Lectures External activities
A combination of world-class faculty Take advantage of the vibrant
from the most renowned universities & Barcelona’s scientific and
business schools (Stanford University, entrepreneurial agenda.
Singularity University, Kaos Pilots)
and experienced practitioners and
entrepreneurs.

9. 08
d·HEALTH barcelona’s learning process
Inspired by the Stanford Biodesign Fellowship Program
1 2 3 4 5
the Phase I: Phase II: Phase III:
process Bootcamp
Identify Invent Implement Investors’
Unmet Disruptive Viable Day
Clinical Needs Technology Business
- Team Building Hospital immersion: - Concept selection - Business - Pitching to
-Introduction to - Hospital Clínic - Proof of concept model design a panel of
business, medicine, Barcelona - Lean LaunchPad investors
- Prototyping
engineering &
design - Hospital Sant Joan
- Intensive de Déu
introduction to - Institut Guttmann
the clinical field
5 weeks 8 weeks 7 weeks 7 weeks 1 week
the
lectures
program
science
business
x-thinking

10. 09
d·HEALTH barcelona’s program
1 Bootcamp
Dates: 16/09/2013 – 22/10/2013
5 weeks intensive module, aiming to foster team building as well as provide a
broad introduction to the terms and basic concepts of each discipline, allowing
participants to communicate with a common and professional language at the
clinical settings.
The following concepts will be covered:
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5
“TEAM BUILDING” “SCIENCE & “BUSINESS “SKILLS “GETTING READY
WEEK BUSINESS” WEEK MODELS” WEEK BUILDING” WEEK FOR CLINICAL
IMMERSION”
WEEK
Teamwork and networking Medicine Management tools Creative Leadership Creativity methods
skills/dynamics for Entrepreneurs for Entrepreneurs (Block I): The Creative and tools
and Innovators Foundation
Team building exercises Process and Norms for Business Innovation
to prevent and resolve Breakthroughs in Medicine Well-Performing Teams Presentation skills
conflict and Healthcare Project Management
Business Model Design
The Healthcare Industry: People Management
Overview & Fundamentals
- Life Sciences, Pharma
and Biotech
- Providers and services
- Medical devices
- IT & Digital Health

11. 10
d·HEALTH BARCELONA’S PROGRAM
2 Phase I. Identify: clinical immersion
Dates: 28/10/2013 -20/12/2013
8 weeks of clinical immersion at a leading hospital, with the goal of identifying unmet
clinical needs in the chosen specialty area. The clinical rotation at specific hospitals is
designed to teach the fellows how to identify and validate unmet clinical needs.
Each team observes directly on an environment with interaction with doctors,
nurses and patients, and develops a list of unmet clinical needs.
This involves lectures on the single clinical area, review of surgery, interaction with all
caregivers and patients. Each fellow must understand the clinical problems posed and
take each through an extensive validation process before choosing a project to work on
during the rest of the program.
Hospital Clínic Hospital Sant Joan de Déu Institut Guttmann

12. 11
d·HEALTH BARCELONA’S PROGRAM
3 Phase II. Invent: Disruptive Technology
Dates: 13/01/2014 – 28/02/2014
7 weeks of characterization of the unmet needs into possible solutions. During
the process of building multiple prototypes and proofs of concept, fellows
interact with physicians, industry representatives and faculty to validate the clinical
and commercial impact of their inventions.
BUSINESS SCIENCE X-THINKING
Naming & Branding Concept Generation (Ideation & Screening) Creative Leadership (Block II):
+ Concept Screening The Creative Team
Main mistakes of the entrepreneur
Health Economics
Legal & IP Basics Thinking tools:
Health Technology Assessment
Regulatory Affairs: FDA, CE, etc. — Design Thinking
Global Health
Reimbursement Basics — Integrative Thinking
Clinical Trial Design — Strategic Thinking
Prototyping: Early R&D — Creative Thinking
Medical Device Prototyping — Critical & Logical Thinking
— Systems Thinking
— TOC Thinking processes
— Visual Thinking
— Quantitative Thinking
— Biomimicry

13. 12
d·HEALTH BARCELONA’S PROGRAM
4 Phase III. IMPLEMENT: A VIABLE BUSINESS
Dates: 3/03/2014 – 25/04/2014
7 weeks in which fellows are trained in business concepts that are key to success
in medical technologies, including intellectual property, medical device regulation,
reimbursement, and business plan development. Fellows engage with experts in
industry through a series of lectures and reviews that prepare them for translation of
their innovations to the market.
d·Health Barcelona’s program benefits from close collaboration with regulatory and
reimbursement professionals in government and industry who provide guidance and
mentoring to the teams. Fellows will participate on lectures and discussions about:
BUSINESS SCIENCE X-THINKING
Finance for Entrepreneurs: Getting between Technology Transfer Creative Leadership (Block III): The Creative
the Balance Sheet Outcome
Funding for Entrepreneurs
Business Models: from design to execution
(Lean LaunchPad)

14. 13
d·HEALTH BARCELONA’S PROGRAM
5 Investors’ Day
Dates: 5/05/2014 – 9/05/2014
Fellows make a series of presentations to panels of advisors and mentors
from inside and outside the industry, culminating in the Investors’ Day
presentations before an audience of peers and experienced investors.
The goal of this last part of the process is to help the teams to make progress with
their fundraising conversations and customer relationships.
Through this opportunity, many will secure new customers, further refine their
product/service offering and/or identify interest from angel and VC investors.

15. 14
X-THINKING, A SINGULAR APPROACH to TEACHing
SKILLS & COMPETENCIES
X - Thinking is a combination of
tools and methodologies for
innovation which can be applied to
product, service and business design.
d·Health Barcelona fellows will learn how to produce
creative solutions to tackle any complex challenge.
d·HEALTH
SCIENCE BUSINESS x-thinking BARCELONA
UNIQUENESS

16. 15
d·HEALTH Barcelona: X-Thinking tools
X – Thinking is a set of 10 tools needed to TACKLE ANY COMPLEX CHALLENGE:
_Design Thinking _Systems Thinking
Approach challenges with creativity, empathy and Understand how ideas interact and influence each other.
effectiveness by combining reasoning and intuition.
_TOC Thinking Processes
_Integrative Thinking Find out the system constraints and how to manage
Build a holistic view to integrate any challenge. them to achieve your goals.
_Strategic Thinking _Visual Thinking
Discover the methods, tools and rules of good strategy Develop the emotional and creative part of your brain
making and outmaneuver any rival. and become a picture thinker.
_Creative Thinking _QUANTITATIVE Thinking
Interpret and effectively convey quantitative
Become more creative. Coming up with new ideas is
information. A must in a data-driven world.
not a gift, only some of us are born with.
_Biomimicry
_ CRITICAL & LOGICAL Thinking Observe nature’s models to solve human problems.
Learn the principles and mental mechanisms involved
in problem solving.

17. 16
d·HEALTH BARCELONA’S FACULTY
the challengers
john collins manel del castillo
Chief Operating Officer (COO) and Director Chief Executive Officer (CEO),
of Technology Implementation, CIMIT (Boston) Hospital Sant Joan de Déu (Barcelona)
dan E. azagury ignasi costas
Physician and Stanford Biodesign 2011-12 Grube Founding Partner and Head of Innovation
Fellow. Co-Founder, Ciel Medical, Inc (Geneve) and Life Sciences, Rousaud Costas Duran
(Barcelona)
alfons cornella chia hwu
Founder and President, Infonomia Chief Executive Officer (CEO), Qubop
and Co-Society (Barcelona) (Silicon Valley)
yossi bahagon CLAUDE ALLARY
Physician and Founder e-Health wing, Consultant and Executive Coach
Clalit Health Services (Jerusalem) in Life Sciences (Paris)
shirley giorini-slifen marc lite
Vice President Clinical and Regulatory Affairs, Co-Founder, Managing Partner and Strategy
Rainbow Medical (Tel Aviv) Director, FIRMA (Barcelona)

18. 17
d·HEALTH BARCELONA’S FACULTY
the challengers
genís roca mario lópez de ávila
Co-Founder and Managing Partner, Founder, Nodos and UEIA (Madrid)
RocaSalvatella (Barcelona)
antoni flores lekshmy parameswaran
Chief Executive Officer (CEO), Loop Business Founding Partner, Fuelfor
Innovation (Barcelona) (Barcelona – Singapore)
pep torres joan cortés
Founder and Director, miba (Barcelona) Partner and Director, LTC
(Barcelona)
rafael martínez anton pinyol
Director Corporate Strategy, Telefonica Co-Founder, Managing Partner and Creative
(Madrid) Director, FIRMA (Barcelona)
raúl martínez-ruiz joan plans
Investment Director, Ysios Capital Co-Founder, Directa CDO (Barcelona)
Partners (Barcelona)

19. 17
d·HEALTH BARCELONA’S FACULTY
the challengers
JAVIER MEGÍAS PERE ESTUPINYÀ
Strategy and Business Model Expert Knight Science Journalism Tracker,
(Valencia) MIT (New York)
LLUÍS RUIZ -ÁVILA CLAUDI ALSINA
Co-Founder and Chief Executive Officer Mathematics Popularizer and Professor,
(CEO), Janus Development (Barcelona) Universitat Politècnica de Catalunya
(Barcelona)
MARIA ÁNGELES QUESADA XAVIER CARNÉ
Co-Founder and Chief Executive Officer Professor of Pharmacology, University
(CEO), Equánima (Madrid) of Barcelona (Barcelona)
FRANCISCO LÓPEZ HUMBERTO MATAS
Managing Partner, FraLucca (Barcelona) Founder and Managing Partner,
Designit (Madrid)
XAVIER LURIA DAVID MALTZ
Senior Consultant Drug Development Director of Device Technology and Head
(Barcelona - London) of Device Development, Novartis
Pharmaceuticals Co. (Silicon Valley)

20. 18
WHO IS d·HEALTH BARCELONA LOOKING FOR?
d·HEALTH BARCELONA seeks
PEOPLE ABLE TO BECOME CHANGE-
MAKERS, CATALYST ACROSS
FIELDS AND FUTURE LEADERS IN
HEALTHCARE INNOVATION.
RESTLESS AND CURIOUS People who love to work
people with any of the in multidisciplinary teams
following requirements and have
An undergraduate degree in Medicine/ An explorative mindset, purpose and passion.
Life Sciences, Business/Economics,
Engineering/IT or Design. International experience studying or working
outside home country.
A postgraduate degree such as a Masters
degree in Science, a PhD or a post-doctorate Proficiency in English.
training.
A “can do-will do” attitude and commitment to
The will to make a turn in their explore and take risks to anticipate where things are
professional careers and pursue heading in healthcare industry.
innovation in healthcare.
Strong interpersonal skills.

21. 19
d·HEALTH BARCELONA:
disrupting the educational model
Disrupting
what
from to
teaching subjects teaching the process
MANAGEMENT MARKETING
IDENTIFY
MEDIA
invent
DESIGN &
STRATEGY
Entrepreneurship implement

22. 20
d·HEALTH BARCELONA:
disrupting the educational model
Disrupting
HOW
from to
Lectures Flipping
& Seminars the classroom

23. 21
d·HEALTH BARCELONA:
disrupting the educational model
Disrupting
who
from to
you as YOU AS PART
an individual OF A TEAM

24. 21
d·HEALTH BARCELONA:
disrupting the educational model
Disrupting
WHERE
from to
A LIBRARY REAL LIFE
OF CASE STUDIES SCENARIOS

25. 22
WHY IN BARCELONA?
One of the most cosmopolitan, modern, dynamic
and stylish capitals in the world.
The 6th best urban area for business in Europe1.
A major economic hub and a centre of talent, creativity
and entrepreneurship in Europe.
A hub of connections which encourages the exchange
of ideas and teamwork between people, companies,
knowledge centres and institutions.
Mobile World Capital: a living lab to create and
spread the latest mobile technologies to society.
The 5th best city in Europe in terms of scientific
production2.
Leading city in the development of a global
knowledge-based economy.
The European city with the highest quality of life1.
1
European Cities Monitor, Cushman & Wakefield
2
Barcelona Data Sheet 2012

26. want to know more?
www.moebio.org
BIOCAT, Passeig de Gràcia, 103 3rd floor
08008 Barcelona, Spain
info@moebio.org
www.moebio.org
Phone: + 34 93 310 33 30
an initiative of: Inspired by: With the support of: Collaborators: