1. Attracting and addressing the audience of ...

2. MODE OF ADDRESS Choosing the right mode of address is the key element of making the writing element of the magazine both suitable and appealing to the reader. In my magazine amplified indie I have addressed my audience on the level of a knowledgeable friend to ensure the formal and casual element of the magazine I wont to establish is gained. I have done this as my target audience is 16-mid 20’s a time of socialising and a period of fun before the responsibility therefore the best way to address my audience would be on this level, a friend and informally. Cover lines reinforce my mode of address further: indies “in” fashion, Summers hottest and Music and the fashion suggest the magazines offers more than just music and show how the magazine is not a serious take on music, this appeals to my audience as it is casual and on a level they wish to understand and take in the magazines content- a informal and friend like manor.

3. MODE OF ADDRESS CONTINUED The mode of address I chose allows a bond to be made between both the reader and the magazine article elements like “our readers” and “we give you” addresses the reader on a more personal level. Allowing the reader to be addressed in this ways makes the audience feel they are being spoken to gaining this friend to friend basis wanted by my target audience creating a bond between them. These three elements: cover lines, friend to friend basis and a personal level of communication allow the audience to bond with the magazine and is away of attracting the reader into its content.

4. Colour is also another important element I have used to attract my audience . The magazine is based around a colour scheme of black/red/white, I chose these colours as they appeal to a female audience and represent the genre of music the magazine is about therefore expressing the two key features of my target audience : gender and interest. I choose to use contrasting colours that stand out boldly on my page to draw readers in as I feel they will wont something eye catching and bright rather than harmonious and dull colours. My target audience is also aged 16-mid 20’s so therefore I didn't want colours you would find in older magazines or colours that represented a younger age group meaning my magazine would seem unsuitable to the audience. Similarly the colours chosen allow the writing to stand put and create a strong brand identity allowing my audience to clearly read the writing but also instantly recognise Amplified Indie something important for the audience to do. USE OF COLOUR

5. Design is perhaps the most thought out element of my magazine and perhaps the most important in ensuring the magazine represents the correct age range. All the fonts I have used are a mix of both informal and formal as I felt this was most suitable for my age of audience. I also wanted there to be a formal element to my magazine to address the older end of my target age but also as I didn’t want the font to be to much like bubble writing that it appeared childish and unsuitable to my audience. I also felt this combination represented the music genre aimed towards. In my double page spread I also used multiple entry points to attract the audience and make the magazine more varied and appealing to all people in my audience. Another design element key to attracting my audience was my USP both fashion and free downloads. The free downloads appeal to a audience with little money to spend on extra music and give a bonus to buying my magazine. The fashion element gives more to my magazine than competitors and addresses the female element of my audience. Both of these give bonuses to my magazine attracting the audience to buy it. DESIGN ELEMENTS

6. Images also play a role in attracting the right and desired audience in this case females, indie music lovers and 16-mid 20 year olds. In the next few slides a will shoe examples of how the chosen images in my magazine will attract my audience. The left image is a representation of my female element the picture connotes sexy and in control due to the camera eye contact. This attracts the audience as it gives them something to aspire to and represents there lifestyle. IMAGES The image to the right represents my age group by using models that are from the younger end of my age range. The mise-en-scene- costume represents the genre with them wearing typical indie associated fashion and the guitar makes it clear the magazine is about music attracting the audience.

7. The left image uses again further costume representing the genre of indie and fashion associated with this attracting the audience as they will want these indie looks. The pose however suggests innocence with the lose eye contact and attention taken from the lense to elsewhere, this represents the younger end of the audience. IMAGES CONTINUED The image to the right represents dedication to music and shows the artists in action it is used to connote commitment to the audience yet still attract them through age and costume. Similarly the low levels of make-up suggest further innocence and take highlight away from being something else older than your age.