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06 making information pay 2011 -- solomon, madi (pearson)

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06 making information pay 2011 -- solomon, madi (pearson)

  1. 2. BISG Making Information Pay 2011 May 5, 2011 Madi Solomon Pearson plc Smart Content: the importance of semantics in publishing
  2. 3. Madi Weland Solomon: semantically enabled Tech Hub: Book to Tablet, April 13, 2011 Pearson plc, Director, Content Standards Independent Consultant Walt Disney Company, Corporate Nomenclature Taxonomist Getty Research Institute Project Associate, Standards & Vocabularies Eli Broad Art Foundation, Curatorial Assistant Professional Experience Professional Associations BISG Rights Committee ISKO-UK FOCAL FIAT/IFTA Chair of the AMIA Metadata Joint Subcommittee LOC Moving Image Collections (MIC): Cataloging and Metadata Working Group & Speakers Bureau Contributor to ISAN Best Practices for Audio Visual Works Personal info Residence: London, UK Family husband daughter dog Interests Visual Art contemporary art Playing Musical instruments piano guitar banjo drums harp Writing short stories
  3. 4. Agenda Tech Hub: Book to Tablet, April 13, 2011 It’s about metadata
  4. 5. Metamedia The effects of technology on consciousness: our relationship with organisations and data Tech Hub: Book to Tablet, April 13, 2011 Coined by McLuhan, Marshall (Understanding Media: The Extensions of Man , 1964) metamedia refers to the new relationships between form and content in the development of new technologies and new media
  5. 6. Metadata as information: Collective shifts in our perception of knowledge Tech Hub: Book to Tablet, April 13, 2011
  6. 7. Tech Hub: Book to Tablet, April 13, 2011 Books Dynamic eBooks Flash eBooks HTML eBooks Media Evolution at
  7. 8. iPad app DK Travel Guides Tech Hub: Book to Tablet, April 13, 2011
  8. 9. Smart Content <ul><li>Has good metadata (not lots) fit for purpose </li></ul><ul><li>Uses classifications to provide context and aid discoverability </li></ul><ul><li>Is structured making it suitable for in-depth analytics </li></ul><ul><li>Enables semantic technologies to cross reference and cross pollinate it with other kinds of content </li></ul>Tech Hub: Book to Tablet, April 13, 2011
  9. 10. What does Smart Content do? <ul><li>Forges conceptual relationships </li></ul>Tech Hub: Book to Tablet, April 13, 2011 It finds you
  10. 11. Transforming the way we do business semantic technologies for content creation Tech Hub: Book to Tablet, April 13, 2011 <ul><li>Use concept extracting tools </li></ul><ul><li>Auto categorise (baseline) </li></ul><ul><li>Leverage and exploit existing taxonomies (DBpedia) </li></ul><ul><li>Groom data in shareable ontology </li></ul><ul><li>Auto-tag assets </li></ul>Pearson Ed Science Ontology Project
  11. 12. Tech Hub: Book to Tablet, April 13, 2011 Subject/Discipline (Science) Learning Objectives Learner Level Entity Relationships using RDF and SKOS Between classes of things Between entity associations Between concepts Permissions of Use Educational Standard
  12. 13. Tech Hub: Book to Tablet, April 13, 2011
  13. 14. Tech Hub: Book to Tablet, April 13, 2011
  14. 15. Tech Hub: Book to Tablet, April 13, 2011 Why do we need it? massive data centres
  15. 16. Tech Hub: Book to Tablet, April 13, 2011
  16. 17. <ul><li>Identification / Authentication </li></ul><ul><li>Instantiation </li></ul><ul><li>Access and Usage </li></ul>Tech Hub: Book to Tablet, April 13, 2011 <ul><li>Process intelligent searches through a classification system </li></ul><ul><li>Relate language to information objects </li></ul><ul><li>Provide inferred meaning through context </li></ul>Metadata: object Classification: context Structured semantics makes your content smart
  17. 18. What’s the ROI? Metadata is expensive <ul><li>Automated workflows & efficiencies </li></ul><ul><li>Permissions and rights clearances- non manual </li></ul><ul><li>Findability, discovery (no more bookstores) </li></ul><ul><li>Enables faster business responsiveness </li></ul><ul><li>Multi channel product development (standards) </li></ul><ul><li>Manages modularity </li></ul><ul><li>Allows sophisticated applications to build on it </li></ul><ul><li>Information Lifecycle Management (storage) </li></ul><ul><li>Agility for new product models </li></ul>Tech Hub: Book to Tablet, April 13, 2011
  18. 19. First steps: how to get started <ul><li>Get your house in order </li></ul><ul><li>Baseline metadata model </li></ul><ul><li>Rapid prototypes </li></ul><ul><li>what needs automating? </li></ul><ul><li>what needs streamlining? </li></ul><ul><li>what needs accelerating? </li></ul>Tech Hub: Book to Tablet, April 13, 2011 Image source: Baseline Consulting: http://www.baseline-consulting.com/
  19. 20. <ul><ul><ul><li>Units to clear </li></ul></ul></ul><ul><ul><ul><li>Number of downloads </li></ul></ul></ul><ul><ul><ul><li>Number of uses </li></ul></ul></ul><ul><ul><ul><li>Royalty free contracts </li></ul></ul></ul><ul><ul><ul><li>Blanket subscription base </li></ul></ul></ul><ul><ul><ul><li>Ubiquitous distribution rights </li></ul></ul></ul><ul><ul><ul><li>Whole Books </li></ul></ul></ul><ul><ul><ul><li>Micro content </li></ul></ul></ul><ul><ul><ul><li>Bundles / Packages / Modules </li></ul></ul></ul><ul><ul><ul><li>Product Platforms </li></ul></ul></ul><ul><ul><ul><li>Suppt / Enhanced Materials </li></ul></ul></ul><ul><ul><ul><li>Customized Content </li></ul></ul></ul><ul><ul><ul><li>Learning Objects </li></ul></ul></ul><ul><ul><ul><li>Learning Systems & Software </li></ul></ul></ul><ul><ul><ul><li>On-line tools </li></ul></ul></ul><ul><ul><ul><li>Derivative Works </li></ul></ul></ul><ul><ul><ul><li>Games </li></ul></ul></ul>new content new business models Tech Hub: Book to Tablet, April 13, 2011
  20. 21. <ul><ul><ul><ul><li>Stable environments </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Knowledge Stocks </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Knowledge Capture </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Explicit Knowledge </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Transactions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Zero Sum </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Scalable efficiency </li></ul></ul></ul></ul>The Big Shift Tech Hub: Book to Tablet, April 13, 2011 From PUSH Dynamic Environments New Knowledge Flows Knowledge Creation Tacit Knowledge Positive Sum Scalable peer sharing To PULL Source: John Seely Brown Co-Chairman / Visiting Scholar Deloitte Center for the Edge / USC 
  21. 22. Tech Hub: Book to Tablet, April 13, 2011 Future State: Convergence
  22. 23. Thank you Content is no longer a scarcity, attention is. [email_address]

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