Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Cargando en…3
×
1 de 37

Contextography

0

Compartir

Enterprise 2.0 2011 Keynote Presentation by Ben Watson, Customer Experience Strategist for Adobe.

Libros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Audiolibros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Contextography

  1. 1. Contextography & The Customer Experience Ben Watson, Principal Customer Experience Strategist @bitpakkit #AdobeCEM
  2. 2. 10,000,000 posts every day on Tumblr
  3. 3. 35 hours of video every minute on YouTube
  4. 4. 60,000 new websites every day
  5. 5. 190,000,000 tweets 14 billion pieces of Facebook content
  6. 6. 25,000 pieces of content are produced every second.
  7. 7. Harmonized Pro le Social Network Information CRM Data Preferences, Collaborative Filtering, Interests ClickStream Cloud Immediate Page context Language, Nav Depth Very “Current” Environment Activity Stream Information Events from SiteCatalyst Resolved Segments “Insights” Simulate. Experiment. Visualize. Extend. Immediate, Scalable, Client-Sided*
  8. 8. Contextography neolexia
  9. 9. C O N T E N T Rseaerch icntidaes taht the oerdr of the l eers in a wrod dnsoe’t relaly me ar. If the frist and lsat lee r in the wrod are in the rhgit palce, you can sitll raed the wdors.
  10. 10. RSS is really useful.
  11. 11. C O N T E X T Rseaerch icntidaes taht the oerdr of the l eers in a wrod dnsoe’t relaly me ar. If the frist and lsat lee r in the wrod are in the rhgit palce, you can sitll raed the wdors.
  12. 12. Categories, tags, popularity, sharing, history, snapshots and noti cations are more useful for people.
  13. 13. Information held in memory responds to external stimuli.
  14. 14. For a limited time,
  15. 15. you can use context to:
  16. 16. (a) adapt interfaces, (b) tailor the set of application-relevant data, (c) increase the precision of information retrieval, (d) discover services, (e) make the user interaction implicit, or (f) build smart environments.
  17. 17. The Alt-Tab Conundrum
  18. 18. Context Channel Co-existence
  19. 19. Learn Validate Decide Use Commit Web Social Selection Interactive Uni ed Experience Brand and Customer Workspace Management Engagement Enrolment Communication Integrated Content Review
  20. 20. Work is social.
  21. 21. Brands are temporal.
  22. 22. Experiences form patterns.
  23. 23. http://adobe.com/enterprise http://experiencedelivers.com http://contextography.com @bitpakkit

×