Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares strategies that authors can use to develop a marketing plan focused on building an audience online. You will learn how to: • Identify and attract your ideal audience online • Optimize your website—your most important marketing tool • Leverage blogging to increase site traffic and generate book sales • Use the most effective content marketing strategies available • Build a loyal base of mailing list subscribers • Get booked as a guest on podcasts and internet radio shows • Launch your own podcast or show • Produce and promote videos, webinars, and teleseminars • Utilize Facebook, Twitter, LinkedIn, and Pinterest—all without a big time commitment (really!) With so much competition in the publishing field, it is critical that authors build a marketing plan that works. Whether you already have one, two or twenty books to your credit or you are just getting started; a plan that includes effective internet marketing strategies can have a dramatic impact on your publishing success.

1. BUILD YOUR
ONLINE BOOK
MARKETING PLAN
Stephanie Chandler
@NonfictionAssoc @Steph__Chandler

2. Hello!
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3. Store Cats
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4. Authority Publishing
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5. Nonfiction Writers Conference
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6. Nonfiction Authors Association
◈ Weekly teleseminars
◈ Homework
◈ Exclusive templates, checklists,
worksheets
◈ Partner discounts: IngramSpark,
Office Depot, ProfNet +
◈ Private Facebook & LinkedIn
Groups 6

7. Stephanie Chandler
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8. ENOUGH ABOUT
THAT...
Ready to get started?
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9. What do you want to be known for?
1. Define your target audience
(claim your niche)
2. Identify their wants & needs
3. Become a resources
4. Establish your AUTHORity
5. Cultivate Your Community
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10. Become an Influencer
◈ Book deals
◈ Book sales
◈ Corporate sponsors
◈ Ad revenue
◈ Speaking gigs
Authority = Influence
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11. MEET THESE
INFLUENCERS
Real-world success stories…
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Former space shuttle engineer for NASA

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23. Author Site vs. News Site
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24. Author Site vs. News Site
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25. Author Site vs. News Site
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26. Website Pages
◈ Home
◈ Book
◈ About
◈ Media
◈ Contact
◈ Speaker
◈ Services/Shop 26

27. Website Elements
◈ Mailing list sign-up
◈ Social links
◈ Social sharing
◈ Analytics
◈ Pro photos
◈ Free chapter/ lead magnet
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28. Search Engine Optimization (SEO)
Key phrase:
◈ Page title
◈ Description
◈ Header
◈ Repeated on Page
◈ Page URL
◈ Images 28

29. Blogging: Your Secret Weapon
◈ Great SEO
◈ Build Your Audience
◈ Attract Readers
◈ Media Potential
◈ Written Content
◈ Video Content
◈ Podcasts 29

30. You Don’t Have to Do it All Yourself
• Articles/Blog Posts
• Product Reviews
• Industry News
• How-to Tips
• Case Studies
• Interviews with Readers, Peers
• Editorial Commentary 30

31. Leverage Other Blogs and Sites
◈ Industry blogs
◈ News sites
◈ Guest posts
◈ Author interviews
◈ Book give-aways
◈ Book reviews
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32. Book Reviews – High Priority
◈ Amazon Reviewers
◈ Book Review Targeter
(software)
◈ NetGalley
◈ Industry Bloggers
◈ Email Subscribers
◈ Online Groups
◈ Friends, Peers
◈ Book Awards
◈ 50+ Review Sources:
http://bit.ly/bookreview
sources
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33. Webinars, Teleseminars, Online Events
◈ Single events, series or
conferences
◈ Guest on other’s programs
◈ Host your own
◈ Promote via social media
◈ Archive on your site
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34. Podcasting – Hot Opportunity
◈ Apple Carplay in most
makes of new cars
◈ Microphones: Audio
Technica ATR2100, Heil
Sound PR40,
◈ Distribute to iTunes:
LibSyn.com
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35. Video: YouTube, Facebook Live
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36. Find and Engage Your Tribe
◈ Online groups:
Facebook, LinkedIn,
Yahoo
◈ Meetup.com
◈ Trade associations
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37. Professional Speaking – Free or Paid
◈ Trade associations
◈ Chambers of commerce
◈ Schools & colleges
◈ Service organizations
◈ Corporations
◈ Webinars
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38. Email Marketing – As Powerful as Ever
◈ Permission to market!
◈ Cultivate loyalty
◈ Give incentive
◈ Options:
◆ Constant Contact
◆ Mail Chimp
◆ Aweber
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39. Social Media – Define Your Goals
◈ Build awareness
◈ Engage past readers
◈ Attract new readers
◈ Cultivate
community
◈ Viral marketing
◈ Build mailing list
◈ Drive website traffic
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40. Social Media Content Strategy
◈ Blog posts
◈ Memes
◈ Quick tips
◈ Branded photos
◈ Infographics
◈ News from outside
sources
◈ Questions
◈ Freebies
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41. Facebook Power Strategy #1
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42. Facebook Power Strategy #2
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43. Facebook Power Strategy #3
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44. Plan Your Book Launch
◈ Sales copy + pitch
(benefits)
◈ Landing page
◈ Purchase options
◈ Tweets/social posts
◈ Email strategy
◈ Incentives for
purchase
◈ Launch party?
◈ One day vs. multi-
day launch
◈ Platform helps!
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45. Plant Your Garden, Three Seeds Per Day
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46. Thank You! Questions?
NonfictionAuthorsAssociation.com
NonfictionWritersConference.com
@NonfictionAssoc
@Steph__Chandler (double underscore)
facebook.com/nonfictionauthorsassociation
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