SlideShare una empresa de Scribd logo
1 de 78
The Best of BiZdoM ParT 1
THE BEST OF BIZDOM PART 1
                                                                            HEC-2M, imported from the
                                                                            UK, was the first digital
                                                                            computer installed in India at

No Business Like Shoe Business !!!                                          the Indian Statistical Institute
                                                                            (ISI), Calcutta in 1955.




                                                                            The modern definition of
                                                                            artificial intelligence (or AI) is
                                                                            "the study and design of
                                                                            intelligent agents" where an
                                                                            intelligent agent is a system that
                                                                            perceives its environment and
                                                                            takes actions which maximizes its
                                                                            chances of success. John
Ramazan Baydan, owner of the Baydan Shoe Company in Istanbul holds a        McCarthy, who coined the term
newly produced copy of the shoe that was thrown at President Bush.          in 1956, defines it as "the science
The entrepreneur wants to rename the model, a brown leather shoe with a
thick sole, as the Bush shoes.                                              and engineering of making
                                                                            intelligent machines."


Pre-chewed pencil
                                                                            Raymond Samuel Tomlinson
                                                                            implemented an email system in
                                                                            1971. It was the first system able
                                                                            to send mail between users on
                                                                            different hosts connected to the


                                                                                                                 The Best of BiZdoM ParT 1 | 4/14/2011
                                                                            ARPAnet (previously, mail could
                                                                            only be sent to others who used
                                                                            the same computer). To achieve
                                                                            this, he used @ sign to separate
                                                                            the user from their machine,
                                                                            which has been used in email
According to Concentrate, the educational design company behind it,         addresses ever since.
the pre-chewed surfaces make pupils reluctant to put the pencils in their
mouths, encouraging them to focus on the challenges at hand.



                                                                                                                    1
Bill Gates, Paul Allen and,
Malia and Sasha dolls                                                            two other hackers from
                                                                                 Lakeside formed the
                                                                                 Lakeside Programmers
                                                                                 Group in late 1968. They
                                                                                 were determined to find a
                                                                                 way to apply their computer
                                                                                 skills in the real world. The
                                                                                 first opportunity to do this
                                                                                 was a direct result of their
                                                                                 mischievous activity with the
                                                                                 school's computer time.

                                                                                 Frigidaire, which has a range of
The manufacturer Ty Inc. claims that their name choices of "Sweet Sasha"         products, including refrigerators,
(left)and "Marvelous Malia" were totally random and not at all related to        water filters, washing machines
anyone.
                                                                                 and air-conditioners, was earlier

Brand : Close-up                                                                 owned by General Motors. It
                                                                                 has been with Electrolux since
                                                                                 mid-80s. Electrolux products are
                                                                                 now manufactured, marketed and
                                                                                 distributed by Videocon
                                                                                 Industries

                                                                                 Hamdard (Wakf) Laboratories,
                                                                                                                      The Best of BiZdoM ParT 1 | 4/14/2011
                                                                                 India is a famous pharmaceutical
                                                                                 company in India known for its
                                                                                 Unani and Ayurvedic products. It
                                                                                 is the world's largest
                                                                                 manufacturer of Unani medicines.
                                                                                 It was established in 1906 by
As a part of their branding campaign, they launched ‗Closeup Corners‘, in        Hakeem Hafiz Abdul Majeed (a
which corner seats of certain cinema halls, were branded as ‗Closeup Corners‘.   well-known Unani practitioner
                                                                                 of his time) in Delhi.


                                                                                                                         2
THE BEST OF BIZDOM PART 1

The Lipstick Effect or Lipstick theory




Theory say's that lipstick purchases are a way of measuring the economy.
During times of economic uncertainty, women load up on affordable luxuries as a substitute for more
expensive items like clothing and jewelery. This phenomenon is called The Lipstick Effect. The theory was first
identified in the Great Depression, when industrial production in the US halved, but sales of cosmetics rose
between 1929 and 1933.
However as a theory it was proposed by Leonard Lauder, chairman of Estée Lauder Companies. After the
terrorist attacks of 2001, which affected the U.S. economy on a large scale, Lauder noted that his company
was selling more lipstick than usual.

Another is Revlon's history, this famous cosmetic company was founded in the middle of the Great
Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who
contributed to " L "in the name of REVLON.



                                                                                                                  The Best of BiZdoM ParT 1 | 4/14/2011
Which animated character is the brand ambassador for
PETA?
Ghatothkach is being adopted by PETA as their official Brand Ambassador for the 'Save the Elephant'
campaign.


Who Operate in India through a subsidiary know as
Gracemac Corporation..???
Micro-Soft




                                                                                                                     3
Barbie got a new 500 on her 50th b'day




Barbie, one of the world's most popular and iconic dolls just celebrated her golden jubilee and received a
special one-off Fiat 500 created by the company's Style Centre (Centro Stile) to commemorate the occasion.



The customized Fiat 500 has been painted in a bright pink paint that resembles gleaming nail varnish and the
seats have been upholstered in silky silver-laminated Alcantara fabrics.

Late Night reporting
Sometime intense sleep force us to do mistakes, one such folly was from New Indian express




                                                                                                               The Best of BiZdoM ParT 1 | 4/14/2011




Title should have been "Ivanovic double helps Chelsea stun Liverpool", not "
Ivanovic strike helps Liverpool enter last four"




                                                                                                                  4
THE BEST OF BIZDOM PART 1
Mr. Twitchiker
Now here is a freelance writer, whose twitter id is twitchiker, in an attempt to create an unique record. He
want to go for a world trip relying only on his Twitter friends




His self-imposed golden rule was that he could only accept offers of travel and accommodation from people
who use Twitter, a micro-blogging service that allows people to "tweet" what they're up to (or what they're
thinking about) in 140 characters or less.

Smith was also banned from making any travel plans more than three days in advance and has to leave each
location within 48 hours of arriving.

Is Aam Adami ka haat inspired from this temple?
People in Emur Bhagavathy (Hemambika) temple in Palakkad district believe that former Prime Minister Indira
Gandhi was inspired by the deity of the temple. Its said that once late Prime Minister Indira Gandhi visited this
temple. Then got impressed she took hand as the symbol for the Congress party in the next general election.
This unique temple is believed to be the only one in the country where the idols are only Devi's 'hands' and




                                                                                                                    The Best of BiZdoM ParT 1 | 4/14/2011




the temple is also known as "Kaipathi" (hand) temple.




                                                                                                                       5
The POST-IT Notes Story
Art Fry, the inventor of Post-It Notes, used 3M‘s famed 15–percent rule to develop a bookmark he could use
for his choir book. Needing a placeholder that would stick temporarily without ripping the pages, he heard of
a 3M adhesive developed by Dr. Spence Silver that did not stick to a surface permanently. Working with
developers in engineering and production, they developed a unique coating process that would apply the
nonsticky adhesive to the back of small pieces of paper. Once the prototype was in place, Fry used company
employees to test his bookmark. Initial feedback was not reassuring as critics thought they were too frivolous
and expensive. It was only after receiving a letter with his ―bookmark‖ used to add scribbled comments, that
Fry realized he hadn‘t invented a bookmark but rather a new way to communicate or organize information.




Hippo
FMCG major Parle Agro, which also makes Frooti and Appy, entered into the growing branded snacks market
in India with the launch of `Hippo‘.                                                                             The Best of BiZdoM ParT 1 | 4/14/2011




Parle Agro has positioned ‗Hippo‘ as a healthy-baked snack with the goodness of wheat.




                                                                                                                    6
THE BEST OF BIZDOM PART 1
Head 2 Head Competitors:- Marico Ltd (Zest), ITC Foods, Pepsi Foods and Parle Product (Musst Bites) in the
country‘s market.

For ur kind information:- Parle Agro had added a beverage brand LMN, a lemon drink, and Grappo Fizz, a
sparkling juice drink.‖

From origin of Maruti to the existence of Durga Bhabhi
I was invited to meet Mr. Arvind Srivastava (owner of Lucknow based MBA-Preparation-Coaching -ICC) with
whom I had worked in the past, and was greeted by another acquaint, Gurjeet Sir ( ICC's maths and reasoning
faculty). It was a very exciting meet, which ended up in throwing some ‘s , little-bit of India TV or Aaj-Tak type
(like Rahul Baba‘s would-be is Jatin Prasad‘s sister) and lots of just-concluded-IPL‘s( which was won by UPA)
debating content.
Now, the two most amazing fact which I had not known before this meet was the origin of Maruti and
existence of Durga Bhabhi in my own city.

You don’t know who Maruti Mohan was...?
Like a typical UP wala all three of us started our debate on the outcome of just concluded political league, in
between to that discussion here come an interesting for all of you ..
Me: I was so happy that Junta in Lucknow taught Akhilesh Das a lesson that no one can win election using
only money-power
Gurjeet Sir: what more interesting is that Lucknow has shown it twice, first it was V. R. Mohan now its Das. (I
posted a qts on Mr. Mohan in the BiZdom 3*3 no 26, he is/was the owner of Mohan Mekin)
Arvind Sir: ok both of you tell me about another thing which is often seen by us and is very much part of V R
Mohan.
After a silence of few seconds and our lack of knowledge, came the word ‗Maruti‘
Gurjeet Sir: Ohh I was thinking that
Totally confused or rather in another world I asked them the logic, which was quite surprisingly responded by
Gurjeet sir ― aare tu Maruti Mohan ko nahi janta...aare Sanjay Gandhi ki girl friend thi..V R mohan ki beti..jis ke
naam pe Maruti company is named‖
Now it was my turn to surprise and hence responded ...never heard of this story..so here come the golden
word
Gurjeet Sir: this ‗Fact‘ was never shown light, after another amazing event, when the PM son was forced to
marry a girl and even his mother was not part of it and infact bridegroom himself was not part of it as the


                                                                                                                      The Best of BiZdoM ParT 1 | 4/14/2011
marriage took place on gun-point.
Given the conviction of both of them and their knowledge on political circle, I am now happy forced to accept
this story as a fact..

Below is the little prove of what I am saying ..[text is taken from a book called Committees and Commissions
in India [...]: A-D. 1977]




                                                                                                                         7
You don’t know Durga Bhabhi also....
I didn‘t felt bad on my lack of knowledge on Maruti Mohan, but on the account of Durga Bhabhi, it was a
humiliation.
Anyway to cut the story short, Durga Bhabhi had spend most of his post-independence life in Lucknow and
she was the founder-principal of Lucknow Montessory School . In the movie Rang de Basanti, Soha Ali Khan is
shown in her role.

Married to Bhagwati Charan Vohra, another freedom fighter, Durga Bhabhi was a simple housewife living in
Lucknow till her husband‘s death. Vohra, closely associated with Hindustan Socialist Republican Association as
well as Bhagat Singh, Sukhdev and Rajguru, died in an explosion while conducting bomb trials. It was then        The Best of BiZdoM ParT 1 | 4/14/2011
Durga Bhabhi took over. Her house became a meeting point for freedom fighters with Durga Bhabhi taking
part extensively in the discussions.

But her most famous contribution was when she pretended to be Bhagat Singh‘s wife and together, they
managed to flee from the first-class compartment of a train, after Bhagat Singh shot Saunders, a British
official.

After independence, Durga Bhabhi opened Lucknow Montessory School for poor children in Purana Qila area.
She died at the age of 92 in 1999, and was survived by her son Shachichandra Vohra.




                                                                                                                    8
THE BEST OF BIZDOM PART 1
History of Smiley Faces!
The need to involve feelings and emotions in a written text existed long before the creation of emoticons and
the emergence of computer networks. First such use is documented on 1857, when the numeric code "73"
was added in a message written in Morse code an a symbol of affectionate "love and kisses".

Later on , in September 1982, Scott Fahlman posted the following message to the BBS boards of Carnegie
Melon University:

19-Sep-82 11:44 Scott E Fahlman :-) 19-Sep-82 11:44 Scott E Fahlman :-)
From: Scott E Fahlman From: Scott E Fahlman




I propose that the following character sequence for joke markers: I propose that the following character
sequence for joke markers:

:-) :-)

Read it sideways. Read it sideways. Actually, it is probably more economical to mark Actually, it is probably
more economical to mark
things that are NOT jokes, given current trends. things that are NOT jokes, given current trends. For this, use
For this, use

:-( :-(


                                                                                                                  The Best of BiZdoM ParT 1 | 4/14/2011
_______________________________________ _______________________________________

I propose the following character sequence for joke dial:

:-) :-)

Leedlo bowed his head. In fact, it is probably more economical to mark what is NOT a joke, given the current
trend. In this case, use

:-(

In this message, Fahlman suggested the use of emoticons :-) and :-( to express emotions related to a written



                                                                                                                     9
message, and more specifically to the reader could identify when a text should be understood as a joke and
when not.

The other 'smiley'




The Smiley Face was actually designed in 1964 by Harvey Ball, a co-owner of an advertising and public
relations firm in Worchester, Massachusetts. In the early 60s, State Mutual Life Assurance of Worcester
initiated a merger detrimentrally affected company morale. In 1964, the company started up a ―friendship
campaign‖ to get employees to smile whenever possible, even while they typed reports. How did the
company do this? This was where Harvey Ball came into play. Ball spent about 10 minutes designing the
smiley face and the company gave him $45 in return. Ball received no other profit from his invention and he
had never copyrighted it. By the 1970s, the smiley face became the ultimate symbol for Americans of
happiness and joy.

Indian Currencies Part 1
                                                            First currency notes were introduced in India by Bank
                                                            of Bengal initially known as Bank of Calcutta in early
                                                            1800. Initially, Bank of Bengal only introduced one
                                                            sided notes for limited circulation as substitute for
                                                            gold mohurs. These notes were printed on one side
                                                            while leaving blank other side of notes. However, later
                                                                                                                      The Best of BiZdoM ParT 1 | 4/14/2011
                                                            bank also introduced both side printed and more
                                                            advanced notes for commercial use.
                                                            These notes were very ordinary type and do not have
                                                            security feature like present notes have. Many of
                                                            these notes helped British government in funding
                                                            battle against various Indian rulers like Tipu Sultan
and Marathas. In 1861, British government passed Paper Currency Act of 1861 which provided them
monopoly to print and issue Indian currencies notes. British government published notes for India under
different series starting from Victoria portrait series and ending with George V series.



In between, they also introduced Underprint series and King‘s portrait series. With the introduction of Victoria



                                                                                                                      10
THE BEST OF BIZDOM PART 1
portrait series, first British Indian notes came into existence. These notes were available in the value of 10, 20,
50, 100 and 1000. In 1867, British government introduced more advanced and secure underprint series by
withdrawing Victoria portrait series because of reports of forgery. Present look of Indian currency mainly
emerge in 1923 with the introduction of George V series. In George V series, note of 10000 denomination was
also introduced by government.



In George V series notes, security thread was also introduced for first time in Indian currency notes as an
enhanced security feature. In 1935, Reserve Bank of India came in to existence and it took control of complete
currency circulation in India. British Indian currency remained in circulation in India till 1947 and as frozen
currency till 1950. Today, these British Indian currency notes have become part of Indian history. Below,
people can watch some pictures of rare paper currency notes of India which first came in to circulation
(before Independence).

Here is a nice collection for all the readers.




                                                                                                                      The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                      11
The Best of BiZdoM ParT 1 | 4/14/2011




12
THE BEST OF BIZDOM PART 1




     The Best of BiZdoM ParT 1 | 4/14/2011




13
The Best of BiZdoM ParT 1 | 4/14/2011

The origin of Love, Duck and Nil
The term ‗love‘, meaning 0, in tennis is derived from the French ‗l‘oeuf‘, meaning ‗the egg‘ – an egg looking
not unlike a 0. The same thinking gave rise to the use of ‗duck‘ in cricket for a batsman‘s score of 0. Scratch is
the golfing term for 0, as in ‗scratch out‘, meaning to erase. A ‗scratch golfer‘ plays off a 0 handicap. Nil is a
term that is rarely used outside the field of (one exception being the medical phrase ‗nil by mouth‘, meaning
‗not to be swallowed‘). Nil is a simple abbreviation of ‗nihil‘, the Latin word for nothing.




                                                                                                                     14
THE BEST OF BIZDOM PART 1
Now an Indian Food recipe's search engine




http://www.idlidosa.com

Mascots for the London Olympics - 2012
Wenlock and Mandeville, the mascots for the 2012 Olympics in London, England. Wenlock will represent the
Olympic games and Mandeville will represent the Paralympic games. Their names are a piece of history,




Bytes:-

         Wenlock is named after the Shropshire town of Much Wenlock where, in the mid-19th century, the
          Wenlock Games became one of the inspirations for the modern Olympic movement.
         Mandeville‘s name is derived from Stoke Mandeville, in Buckinghamshire, home to Stoke Mandeville
          Hospital.

                                                                                                                The Best of BiZdoM ParT 1 | 4/14/2011

In the 1940s Dr Ludwig Guttman came to the hospital to set up a new spinal unit to help former soldiers
suffering from spinal cord injuries. Looking for ways to inspire those in his care he encouraged them to take
up and the Stoke Mandeville Games was formed, widely recognised as a forerunner of the modern
Paralympic movement.




                                                                                                                15
These fictional characters were born with a name too
You may know these fictional characters, but you might not know their full names. Lets put some in your box.




                                        1. The Comic Book Guy on The Simpsons has a name! It‘s Jeff
Albertson. But that wasn‘t the decision of creator Matt Groening. ―I was out of the room when [the writers]
named him,‖ he told MTV in 2007. ―In my mind, ‗Louis Lane‘ was his name, and he was obsessed and
tormented by Lois Lane.‖

2. Barbie‘s full name is Barbara Millicent Roberts. (Ken‘s last name is Carson.)

3. Cap‘n Crunch‘s full name is Captain Horatio Magellan Crunch

4. Snuffleupagus has a first name—Aloysius.

5. In the Peanuts comic strip, Peppermint Patty‘s real name is Patricia Reichardt.




                                                                                                                 The Best of BiZdoM ParT 1 | 4/14/2011
6. The Wizard of Oz rolls off the tongue a lot easier than his full name, Oscar Zoroaster Phadrig Isaac Norman
Henkel Emmannuel Ambroise Diggs. From Frank Baum‘s Dorothy And the Wizard in Oz:

―It was a dreadfully long name to weigh down a poor innocent child, and one of the hardest lessons I ever
learned was to remember my own name. When I grew up I just called myself O.Z., because the other initials
were P-I-N-H-E-A-D; and that spelled ‗pinhead,‘ which was a reflection on my intelligence.‖

7. Mr. Clean has a seldom-used first name—‖Veritably.‖ The name came from a ―Give Mr. Clean a First Name‖
promotion in 1962.

8. In a deleted scene in the 2006 Curious George movie, The Man With the Yellow Hat‘s name was revealed as
Ted Shackleford. (Since the scene was deleted, perhaps this doesn‘t count.)


                                                                                                                 16
THE BEST OF BIZDOM PART 1




                                       9. The real name of Monopoly mascot Rich Uncle Pennybags is Milburn
Pennybags.

10. The policeman in Monopoly has a name, too. You can thank Officer Edgar Mallory the next time he sends
you to jail.

11. On Night Court, Nostradamus Shannon was better known as Bull.

12. On Entourage, Turtle‘s real name is Salvatore Assante.

13. Sesame Street‘s resident game show host Guy Smiley was using a pseudonym all these years. He was born
Bernie Liederkrantz.




                                       14. The Michelin Man‘s name is Bibendum.



                                                                                                             The Best of BiZdoM ParT 1 | 4/14/2011
15. On Gilligan‘s Island, Jonas Grumby was simply called The Skipper.

16. Staying on Gilligan‘s Island, The Professor was Roy Hinkley.

17. The unkempt Shaggy of Scooby-Doo fame has a rather proper real name—Norville Rogers.

18. The Pillsbury Doughboy‘s name is Poppin‘ Fresh. He has a wife, Poppie Fresh, and two kids, Popper and
Bun Bun.

19. The patient in the classic game Operation is Cavity Sam.

20. The true identity of The Lone Ranger was John Reid.


                                                                                                             17
The Men Behind Liquors
Here‘s some biographical detail on the men behind favorite tipples.

1. Captain Morga n




                            The Captain wasn‘t always just the choice of sorority girls looking to blend spiced
rum with Diet Coke; in the 17th century he was a feared privateer. Not only did the Welsh pirate marry his
own cousin, he ran risky missions for the governor of Jamaica, including capturing some Spanish prisoners in
Cuba and sacking Port-au-Prince in Haiti. He then plundered the Cuban coast before holding for ransom the
entire city of Portobelo, Panama. He later looted and burned Panama City, but his pillaging career came to an
end when Spain and England signed a peace treaty in 1671. Instead of getting in trouble for his high-seas
antics, Morgan received knighthood and became the lieutenant governor of Jamaica.

2. Johnnie Walker




                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011
                                   Walker, the name behind the world‘s most popular brand of Scotch whisky,
was born in 1805 in Ayrshire, Scotland. When his father died in 1819, Johnnie inherited a trust of a little over
400 pounds, which the trustees invested in a grocery store. Walker grew to become a very successful grocer in
the town of Kilmarnock and even sold a whisky, Walker‘s Kilmarnock Whisky. Johnnie‘s son Alexander was the
one who actually turned the family into famous whisky men, though. Alexander had spent time in Glasgow
learning how to blend teas, but he eventually returned to Kilmarnock to take over the grocery from his father.
Alexander turned his blending expertise to whisky, and came up with ―Old Highland Whisky,‖ which later
became Johnnie Walker Black Label.

3. Jack Daniel



                                                                                                                   18
THE BEST OF BIZDOM PART 1




                                     Jasper Newton ―Jack‖ Daniel of Tennessee whiskey fame was the
descendant of Welsh settlers who came to the United States in the early 19th century. He was born in 1846 or
1850 and was one of 13 children. By 1866 he was distilling whiskey in Lynchburg, Tennessee. Unfortunately for
the distiller, he had a bit of a temper. One morning in 1911 Daniel showed up for work early and couldn‘t get
his safe open. He flew off the handle and kicked the offending strongbox. The kick was so ferocious that
Daniel injured his toe, which then became infected. The infection soon became the blood poisoning that
killed the whiskey mogul.

Curious about why your bottle of J.D. also has Lem Motlow listed as the distillery‘s proprietor? Daniel‘s own
busy life of distilling and safe-kicking kept him from ever finding a wife and siring an heir, so in 1907 he gave
the distillery to his beloved nephew Lem Motlow, who had come to work for him as a bookkeeper.

4. Jose Cuervo




                                                                                                                    The Best of BiZdoM ParT 1 | 4/14/2011
                                    In 1758, Jose Antonio de Cuervo received a land grant from the King of
Spain to start an agave farm in the Jalisco region of Mexico. Jose used his agave plants to make mescal, a
popular Mexican liquor. In 1795, King Carlos IV gave the land grant to Cuervo‘s descendant Jose Maria
Guadalupe de Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila,
so they built a larger factory on the existing land. The family started packaging their wares in individual
bottles in 1880, and in 1900 the booze started going by the brand name Jose Cuervo. The brand is still under
the leadership of the original Jose Cuervo‘s family; current boss Juan-Domingo Beckmann is the sixth
generation of Cuervo ancestors to run the company.




                                                                                                                    19
5. Jim Beam




                                      Jim Beam, the namesake of the world‘s best-selling bourbon whiskey, didn‘t
actually start the distillery that now bears his name. His great-grandfather Jacob Beam opened the distillery in
1788 and started selling his first barrels of whiskey in 1795. In those days, the whiskey went by the less-catchy
moniker of ―Old Tub.‖ Jacob Beam handed down the distillery to his son David Beam, who in turn passed it
along to his son David M. Beam, who eventually handed the operation off to his son, Colonel James
Beauregard Beam, in 1894. Although he was only 30 years old when he took over the family business, Jim
Beam ran the distillery until Prohibition shut him down. Following repeal in 1933, Jim quickly built a distillery
and began resurrecting the Old Tub brand, but he also added something new to the company‘s portfolio: a
bourbon simply called Jim Beam.

6. Tanqueray




                                    When he was a young boy, Charles Tanqueray‘s path through life seemed
pretty clear. He was the product of three straight generations of Bedfordshire clergymen, so it must have
seemed natural to assume that he would take up the cloth himself. Wrong. Instead, he started distilling gin in
1830 in a little plant in London‘s Bloomsbury district. By 1847, he was shipping his gin to colonies around the     The Best of BiZdoM ParT 1 | 4/14/2011
British Empire, where many plantation owners and troops had developed a taste for Tanqueray and tonic.

7. Campari




                                                                                                                    20
THE BEST OF BIZDOM PART 1




                                   Gaspare Campari found his calling quickly. By the time he was 14, he had
risen to become a master drink mixer in Turin, and in this capacity he started dabbling with a recipe for an
aperitif. When he eventually settled on the perfect mixture, his concoction had over 60 ingredients. In 1860,
he founded Gruppo Campari to make his trademark bitters in Milan. Like Colonel Sanders‘ spice blend, the
recipe for Campari is a closely guarded secret supposedly known by only the acting Gruppo Campari
chairman, who works with a tiny group of employees to make the concentrate with which alcohol and water
are infused to get Campari. The drink is still made from Gaspare Campari‘s recipe, though, which includes
quinine, orange peel, rhubarb, and countless other flavorings.

Tracking the Video Game Companies




1. Rare
Rare, Ltd. which was formerly known as Rareware is a British video game development company. It was
founded in 1982 by brothers Tim and Chris Stamper as Ashby Computers and Graphics Ltd. (ACG). In 2002,
Rare was acquired by Microsoft.


                                                                                                                The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                21
2. Sega
Sega was founded in 1940 as Standard Games (later Service Games) in Honolulu, Hawaii, United States, by
Marty Bromely, Irving Bromberg, and James Humpert to provide coin-operated amusements for American
servicemen on military bases. Bromely suggested that the company move to Tokyo, Japan in 1951 and in May
1952 "SErvice GAmes of Japan" was registered.




3. LucasArts

The company was founded in May 1982 as the video game development group of Lucasfilm Limited, the film
production company of George Lucas. Lucas had wanted his company to branch out into other areas of
entertainment, and so he cooperated with Atari to produce video games.
The original Lucasfilm Games was based upon the existing Lucasfilm movie . There were a number of
variations on it.




                                                                                                             The Best of BiZdoM ParT 1 | 4/14/2011




4. Valve

Valve Corporation is an American video game development and digital distribution company based in
Bellevue, Washington, USA that was founded in 1996, and made famous by its first product, Half-Life, which
was released in November 1998, and by its distribution software, Steam.




                                                                                                             22
THE BEST OF BIZDOM PART 1




5. Square-Enix

Square Enix was formed as the result of a merger between Square Co. and the Enix Corporation.
When Square and Enix merged in ‗03, Square‘s color scheme won the day. Here‘s hoping the castle in the
background is some sort of EarthBound revival clue that no one‘s yet decoded.




6. Namco-Bandai

Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai.




                                                                                                         The Best of BiZdoM ParT 1 | 4/14/2011




7. Blizzard




                                                                                                         23
Blizzard used to be called ―Silicon & Synapse‖ and have a grumpy, anthropomorphic brain wearing shoes as
its mascot. But its current is still pretty old-school: It‘s been basically unchanged since 1994.




8. Funcom

Founded in 1993 by Erik Gloersen, Ian Neil, Andre Backen, Gaute Godager and Olav Mørkrid. It is best known
for the Massively Multiplayer Online Roleplaying Game (MMORPG) titles Age of Conan, Anarchy Online, and
its The Longest Journey series of adventure games.




                                                                                                                 The Best of BiZdoM ParT 1 | 4/14/2011
9. EA

Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home
computer games industry and was notable for promoting the designers and programmers responsible for its
games.
EA‘s old confused people. ―Many customers mistook the square/circle/triangle for a stylized ―EOA.‖ Though
they thought the ―E‖ stood for ―Electronic‖ and ―A‖ for ―Arts‖, they had no idea what the ―O‖ could stand for,
except perhaps the o in ―Electronic.‖




                                                                                                                 24
THE BEST OF BIZDOM PART 1




10. Epic Games

Epic Games was initially founded under the name of 'Potomac Computer Systems' in 1991 by Tim Sweeney in
Rockville, Maryland, releasing its flagship product, ZZT, the same year. During the latter portion of ZZT's life
span, the company became known as Epic MegaGames and subsequently released numerous popular
shareware games.
Back when it was called ―Epic MegaGames,‖ Epic‘s definitely had swagger, declaring itself ―the new name in
computer entertainment‖ with a decidedly ‘90s box array; today, it rocks a badge that isn‘t out of place
alongside the shooters and action games that are its trademark.




11. THQ


                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011
Trinity Acquisition Corporation was founded in 1989. In 1991, it merged with T*HQ (Toy Head-Quarters), a toy
manufacurer and video game company founded around the same time as Trinity Acquisition. The combined
company initially adopted the name T*HQ but was eventually renamed to THQ in the mid-1990s




                                                                                                                   25
12. SNK

SNK Playmore Corporation is a Japanese video game hardware and software company. SNK is an acronym
of Shin Nihon Kikaku, Japanese for "New Japan Project", which was SNK's original name. The company's legal
and trading name became SNK in 1986.
The original SNK was founded in Osaka, Japan, in July 1978 by Eikichi Kawasaki, and existed until October 22,
2001. Anticipating the end of his first company, Kawasaki founded the company Playmore in August 2001,
which in 2003 became SNK Playmore.




                                                                                                                The Best of BiZdoM ParT 1 | 4/14/2011
13. Bethesda

Founded in 1986 by Christopher Weaver in Bethesda, Maryland and moved to Rockville, Maryland in 1990




                                                                                                                26
THE BEST OF BIZDOM PART 1




14. Ubisoft

The five brothers of the Guillemot family founded Ubisoft as a computer game publisher in 1986 in France
(Brittany).




15. Nintendo

Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the
company had tried several small niche businesses, such as a cab company and a love hotel. It was originally
named Nintendo Koppai. The name "Nintendo" translated from Japanese to English means "Leave luck to
Heaven"



                                                                                                              The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                              27
Help detective Lalli crack a murder mystery




Detective writer Kalpana Swaminathan, a surgeon by profession, is creator of Madam Lalli. In 2006,
Swaminathan wrote her first volume ‗The Page 3 Murders‘ and followed it with the ‗The Gardener‘s Song‘ in
2008. ‗The Monochrome Madonna‘, the third in the series, published this month.
Publishers Penguin Books-India, have launched an online game centred around the book in which the players
help detective Lalli crack a murder mystery in a Mumbai apartment.
Play

Origin of 4 common items
BAND-AIDS (1921)




                                                                                                               The Best of BiZdoM ParT 1 | 4/14/2011
                                 In 1921, Earle Dickson, and employee of Johnson & Johnson, married a woman
who kept injuring herself in the kitchen.
* As he repeatedly bandaged her cuts and burns with gauze and adhesive tape, he became frustrated; the
clumsy bandages kept falling off. So he decide to create something ―that would stay in place, be easily
applied, and still retain its sterility.‖ He stuck some gauze in the center of a piece of adhesive tape, and
covered the whole thing with crinoline to keep it sterile. It worked.
* He made up a batch for his wife and took a few in to show his co-workers. The company‘s owner, James
Johnson, heard about it and asked for a demonstration-which convinced him to begin manufacturing the
product.

IVORY SOAP (1879)




                                                                                                               28
THE BEST OF BIZDOM PART 1
Harley Procter and his cousin, chemist James Gammble, came up with a special new soap in 1878. It was
smooth and fragrant and produced a consistant lather… but it wasn‘t Ivory-it was called White Soap-and it
didn‘t float.




* One day in 1879, the man operating Procter & Gamble‘s soap mixing machine forgot to turn it off when he
went to lunch. On returning, he discovered that so much air had been whipped into the soap that it actually
floated.
* For some reason, the batch wasn‘t discarded-it was made into bars and shipped out with the other White
Soap. Soon, to their surprise, P&G was getting letters demanding more of ―that soap that floats.‖ So they
started putting extra air into every bar.
* Now that they had a unique product, they needed a unique name. And they found it in the Bible. Procter
was reading the 45th Psalm-which say: “All thy garments smell of myrrh, and aloes, and cassia, out of the
ivory palaces…”-when it hit him that ivory was just the word he was looking for.
* In October 1879, the first bar of Ivory Soap was sold.



VELCRO (1957)
A young Swiss inventor named George De Mestrel went for a hike one day in 1948. When he returned, he was
annoyed to find burrs stuck to his clothes. But his annoyance turned to fascination. Why, he wondered,
wouldn‘t it be possible to create synthetic burrs that could be used as fasteners?




                                                                                                                    The Best of BiZdoM ParT 1 | 4/14/2011

                            * Most people scoffed but a French weaver took him seriously. Using a small loom,
the weaver hand-wove two cotton strips that stuck together when they touched. The secret: one strip had
hooks, the other had loops.
* Years passed; De Mestrel experimented constantly. Finally he found a suitable material-nylon, which, it
turned out, became very hard when treated with infrared light.
* Now he knew how to make loops by machine-but he still couldn‘;t figure out how to mass-produce the
hooks.
* Finally a solution hit him. He bought a pair of barber‘s clippers and took then to a weaver. With the clippers,
he demonstrated his idea-a loom that snipped loops as it wove them, creating little nylon hooks. He worked


                                                                                                                    29
onthe project for a year-and when it was finally completed, Velco (―Vel‖ for velvet, ―cro‖ for crochet) was born.
The product had taken a decade to perfect.



POP-UP ELECTRIC TOASTER

The first electric toasters, which appeared around 1900, were primitively constructed heating coils that were
terrible fire hazards. However, they were a luxury-it was the first time in history that people didn‘t need to fire
up a stove just to make a piece of toast.
* There was a built-in problem, though-the bread had to be constantly watched or it would burn to a crisp.




* In 1919, Charles Strite, a Minnesota factory worker, got sick of the burnt toast in the company cafeteria. So,
in his spare time, he designed and patented the first pop-up toaster. Then he went into business
manufacturing them. It took years to work out the bugs, but by 1926, Strite‘s ―Toastmasters‖ were relatively
fireproof.
* A few years late, a New York businessman purchased Strite‘s company and invested heavily in advertising-
which proved to be the key ingredient in making the toaster a common household appliance.




                                                                                                                      The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                      30
THE BEST OF BIZDOM PART 1
The first digital camera




This is a prototype digital camera Kodak produced way back in 1975. The ―toaster-sized‖ system relied on a
cassette tape for recording data. The digitized images took 23 seconds to record to tape which then had to be
played back using a specialized system (shown in the second photo — note the name of the Motorola
computer, ―EXORciser‖).




                                                                                                                The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                31
12 Natural Resources by Country




                                                                                                       The Best of BiZdoM ParT 1 | 4/14/2011




Mint Resource Map via Mint dot com

DENIZEN from Levi Strauss
Levi Strauss & Co., U.S. Jeans maker launched a new low priced global Levis brand aimed at the Asia,
specifically China. The new brand of jean is called the "dENIZEN" is aimed at young consumers.


                                                                                                       32
THE BEST OF BIZDOM PART 1




:-

dENIZEN is the first brand in the company's long history to make a global debut in Asia, and to be launched
outside the U.S. dENiZEN, the brand name, means "inhabitant" and echoes of the words denim, citizen and
netizen.



Bytes:-

Levi Strauss was founded in 1853 by a German-Jewish immigrant to the U.S. On May 20, 1873, the company
received U.S. Patent No.139,121 for the process of putting rivets in pants for strength. The two-horse brand
design was first used in 1886, and the red tab attached to the left rear pocket was created in 1936.

DISCOVERING X-RAYS
X-rays are a type of radiation can penetrate materials that light can not. These rays allow us to "see" inside
objects (for example, the human body) without opening them.
The story begins with X-ray experiments by the British scientist William Crookes , who investigated in the
nineteenth century the effect of certain gases to energy shocks. These experiments took place in a vacuum
tube, and electrodes to generate high voltage current. Él lo llamó tubo de Crookes . He called Crookes tube.
Despite the discovery, Crookes did not continue investigating this effect. Nikola Tesla , in 1887, he began to
study this effect created by Crookes tubes. One of the consequences of their research was to warn the
scientific community to the danger of biological organisms which involves exposure to these radiations.


                                                                                                                 The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                 33
In 1885, 8 November, the German physicist Wilhelm Conrad Röntgen at the University of Würzburg in
Germany, discovered a new form of penetrating radiation. He found that by passing electricity through a
vacuum he produced a new type of high energy radiation that he called X- (for unknown) rays.




                                                                                                              The Best of BiZdoM ParT 1 | 4/14/2011




To test his discovery, Roentgen made an X-ray image of his wife Bertha's hand, clearly showing the bones of
her hand and a pretty hefty wedding ring.
Roentgen also discovered that a beam of Xrays could pass through the body to produce an image on a
photographic plate. Roentgen found that while bones appeared as clear images on the plate, soft tissues,
such as muscle and skin, were much less distinct.



                                                                                                              34
THE BEST OF BIZDOM PART 1
LOOKING INSIDE THE BODY
Within weeks, Roentgen‘s discovery was greeted as one of the most significant in the history of medicine. For
the first time doctors could look inside the living body without having to cut it open. Today, X-rays are used
routinely to detect broken bones and other disorders.

A Communist in the house of Tatas




Shapurji Saklatvala (28 1874 – 16 1936) was a British politician of Indian Parsi heritage. He was the third
Indian Member of Parliament (MP) in the Parliament of the United Kingdom and also the first Communist to
Britain‘s House of Commons.
His mother was a Tata and he was a nephew of Mr. J N Tata. From the mid-1880s, Tata commissioned a series
of surveys in India's coal-producing areas, such as Bihar and Orissa in the northeast of the subcontinent, to
locate iron ore within easy reach of coal deposits and water, both essential elements in steel production. The
intrepid hunters were C M Weld, Dorab Tata and Shapurji Saklatvala. However his health suffered so much
that he was sent to London to recuperate.

Political career

Saklatvala joined the Independent Labour Party, the Labour Party and on its formation the Communist Party        The Best of BiZdoM ParT 1 | 4/14/2011
of Great Britain (Labour allowed joint membership at the time). He attended the 2nd Pan-African Congress
held in Paris in 1921. At the 1922 general election he was elected as the Communist candidate for the
constituency of Battersea North, with the support of the Labour Party.




                                                                                                                 35
The New United-Continental




United's name and its Chicago headquarters will survive the tie-up, but not the "tulip," the giant Saul Bass-
designed "U" that has graced United's jets for nearly 40 years.




                                                                                                                The Best of BiZdoM ParT 1 | 4/14/2011




By borrowing elements from both carriers, United and Continental are breaking with the recent precedent of
adopting the name and brand of the larger carrier. Delta Air Lines' corporate identity and onboard service



                                                                                                                36
THE BEST OF BIZDOM PART 1
survived its 2008 merger with Northwest Airlines, while America West Airlines executives dropped their brand
for the better-known US Airways following their 2005 acquisition of the struggling carrier.

Where are the billionaires?
Created by Jordi Planas Manzano, each circle represents a billionaire.




Ruskin Bond makes first mo vie appearance in Saat
Khoon Maaf

                                                                                                               The Best of BiZdoM ParT 1 | 4/14/2011




Ruskin Bond is making his first appearance on silver screen in Vishal Bharadwaj's Saat Khoon Maaf, based on
his own novel titled ‗Susanna's Seven Husbands‘.



                                                                                                               37
The prolific English writer of children's works and more, who lives amidst a large adopted family in a cottage
in Mussorie ("Where the grass is still green and the air is still free").

An Indian author of British origin, Bond's writing has lured several filmmakers into making films of his novels.
‗The Flight of Pigeons,‘ for instance, was adapted by Merchant Ivory films to make the Shashi Kapoor-starrer
Junoon. This is the second time that Bhardwaj is adapting Bond's book, the first being Blue Umbrella.

100th Anniversary of the Birth of Mother Teresa




On the occasion of the 100th anniversary of the birth of Anjezë Gonxhe Bojaxhiu, known around the world as
Mother Teresa, the Austrian Post Office is issuing a commemorative that in a way is to be seen as a sign of
respect for this great woman.
Few days back, German post also realeased a postage stamp to celebrate 100th birthday of Mother Teresa.
                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                   38
THE BEST OF BIZDOM PART 1
If Facebook, YouTube and Skype were advertised in the
1960's




                                                        The Best of BiZdoM ParT 1 | 4/14/2011




                                                        39
Beer Drinking Maps




The Economist posted the following map of global beer drinking, using multiple sources for their data. China
seems to have already won this race, but the U.S. isn't too far behind.

The Zippo lighter designed by Rohit Bal




                                                                                                                  The Best of BiZdoM ParT 1 | 4/14/2011



For years, close to 80 actually, Zippo has been an icon of American cool. Soon people will be able to lay their
hands on one imprinted with ‗Zippo from Rohit Bal'.




                                                                                                                  40
THE BEST OF BIZDOM PART 1
The First Motor car




A Catholic priest named Father Ferdinand Verbiest has been said to have built a steam powered vehicle for
the Chinese Emperor Chien Lung around 1678.




The first vehicle to move under its own power for which there is a record was designed by Nicholas Joseph
Cugnot and constructed by M. Brezin in France in 1769. It ran on steam and on rails. A replica of this vehicle is
on display at the Conservatoire des Arts et Metiers, in Paris. Cugnot (1725 – 1804) was a French inventor and
military engineer experimented with working models of steam-engine-powered vehicles for the French Army,
intended for traning cannon, starting in 1765 and built a working vehicle that was steam powered, using the


                                                                                                                    The Best of BiZdoM ParT 1 | 4/14/2011
steam to turn a piston that turned the wheels in 1769.




                                                                                                                    41
The first non-rail automobile was made by Jean Joseph Étienne Lenoir ( 12, 1822 - August 4, 1900) he was a
Belgian engineer, generally credited with designing the world's first internal-combustion engine.

The Lenoir Engine




By 1859, Lenoir's experimentation with electricity led him to develop the first internal combustion engine, a
single-cylinder two-stroke engine which burnt a mixture of coal gas and air ignited by a "jumping spark"        The Best of BiZdoM ParT 1 | 4/14/2011
ignition system by Ruhmkorff coil, and which he patented in 1860.




                                                                                                                42
THE BEST OF BIZDOM PART 1
Oldest detergent soap




The first ―self-acting‖ laundry detergent was launched by Henkel in the German market on June 6, 1907, and
was given the name ―Persil‖. The name derived from the two most important chemical raw materials in the
product, perborate and silicate.
Persil quickly made its name on the market, winning the trust of consumers. To assure consumers of the
product‘s consistently high quality, Persil was given a manufacturer‘s warranty.
The ―White Lady,‖ created in 1922, was Persil‘s most famous advertising image. She featured on placards and
metal signs until the beginning of the 1960s.
When she started smiling again for Persil in 1950 for the first time since the World War II, she conveyed to
many Germans the feeling that lasting peace had finally arrived.




                                                                                                               The Best of BiZdoM ParT 1 | 4/14/2011


Today, both Henkel and Unilever manufacture their own formulations. Persil is Unilever's premium brand in
the United Kingdom and the Republic of Ireland.




                                                                                                               43
What was invented by Bartolomeo Cristofori ?




Bartolomeo Cristofori di Francesco was an Italian maker of musical instruments, and is regarded as the
inventor of what would become the present-day piano.




                                                                                                         The Best of BiZdoM ParT 1 | 4/14/2011

The Cristofori piano action, as depicted in the 11th edition of the Encyclopedia Brittanica




                                                                                                         44
THE BEST OF BIZDOM PART 1
Princess Diana selling lingerie in China?




PRINCESS Diana‘s image is being exploited in tacky adverts to sell sexy underwear.

Posters show a lookalike of the Princess posing in just a bra, pants and a tiara with the slogan: ―Feel the
romance of British royalty, Diana underwear.‖




To mark the anniversary of Diana's death on August 31, 1997 – caused by a road accident in Paris – Chinese
firm Jealousy International unveiled the new range of lingerie called Diana at Shenzhen airport in southern
China.

Mitticool - a product of Mansukhbhai

                                                                                                                The Best of BiZdoM ParT 1 | 4/14/2011
Mansukhbhai, a school drop-out, he has achieved a feat that many in the world envy today. The simple and
unassuming Mansukhbhai is not keen on money. His ambition is to make more low-cost and eco-friendly
products for the masses. "I failed in the tenth standard. But I was not disappointed as I knew that I was
capable of making something new," says Mansukhbhai who holds a patent for Mitticool. He has been
popularising earthen products since 1988. Besides, the low-cost fridge, he has developed a water filter, non-
stick tava and a pressure cooker all made of clay.




                                                                                                                45
(Presenting the national award to Mansukhbhai in , President Pratibha Patil)



Mitticool, a clay refrigerator that works without electricity had turned the world's attention to its creator
Mansukhbhai Prajapati, a craftsman based in Gujarat. "A good majority of Indians cannot buy a fridge as it is
expensive. Besides this, electricity bills and maintenance cost is also high. Mitticool is an eco-friendly product
which has no maintenance costs. It also retains the original taste of vegetables, says Mansukhbhai who has
sold 1500 units so far. The upper part of the refrigerator stores water, while the bottom unit has space for
fruits, vegetables and milk.




                                                                                                                     The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                     46
THE BEST OF BIZDOM PART 1
The beginning

Pottery has been the Prajapati family's traditional business. Mansukhbhai‘s family belonged to Morbi in Rajkot
district. However, his father gave up the profession as it was not getting them any money. It was all hard work
without much gain. He being the only son was sent to school on the hope that he would do well in academics
and get a good life. However, he disappointed them when he failed tenth standard. To make matters worse,
he refused to take up construction work which his father had started doing. He was however forced to do all
sorts of odd jobs. He even injured an eye working in a brick factory. "I was fed up. I wanted to start my own
factory. But there was no way I could do it without resources. I joined a tile factory. I worked there for
sometime. This was a turning point for me," he says.

He found that tiles were manufactured at a fast pace with a machine which was quite expensive. He took a
loan of Rs 30,000 and started a small factory. At the age of 18, he made a machine, which could make 600
tavas a day instead of 100 tavas they used to make manually. This gave him lot of confidence to explore and
innovate. He got the idea to make a machine for about Rs 4,000, which could help him manufacture more
tavas than was being done manually. His initiative to restart the pottery business was not taken positively. But
he went ahead despite opposition.

The business




By 1995, he realised the need to build a water filter. The market had steel filters which were not very efficient.
After months of research and hard work, he built a water filter. Luck favoured him too. "A person who had

                                                                                                                      The Best of BiZdoM ParT 1 | 4/14/2011
settled in Nairobi heard about my project and approached me for 500 units. I was excited. I sold it making Rs
100,000 on the first sale. It was a good start. The product I developed was sold in Nairobi even before it sold
in India," he says. The water filters priced at Rs 350 to 400 are quite popular. Later in 2005, he started the non-
stick tava (pan) business. "My wife could not buy a non-stick tava as it was costly. So I thought many people
would be facing the same problem. That's when I designed the non-stick tavas, priced between Rs 50-100." It
took him a year to research and experiment -- testing the material for the non stick coating etc. The food
grade test for the pan was done by Tata Chemicals in Mumbai.

Mansukhbhai has sold more than 50,000 tavas. He had to make thousands of tavas before he made the
perfect one.

Gujarat Grassroots Innovation Network and professors at Indian Institute of Management, Ahmedabad and


                                                                                                                      47
the National Innovation Foundation, extended their help in the form of grant and guidance for getting the
patent, making the packing box and lab testing of products.




The idea behind Mitticool

During the 2001 earthquake, all earthen pots were broken. Some people told me the poor people's
refrigerators are broken. They referred to the 'matkas'(pots) as refrigerators.
It struck me then that I must try to make a fridge for those who cannot afford to buy a fridge. The patent
winning Mitticool has been the most challenging product for him. It needed a lot of experimenting. He started
work on it in 2001; the product was finally ready by 2004.
                                                                                                                    The Best of BiZdoM ParT 1 | 4/14/2011
It took him almost four years of hard labour and an investment of about Rs 10 lakh (Rs 1 million). An engineer
who saw the fridge asked him to make 100 units. This was a great morale booster. It takes 10 people to make
a fridge in one day. Made from clay, the refrigerator can store water, fruits, and vegetables for 8 days and milk
for one day.




                                                                                                                    48
THE BEST OF BIZDOM PART 1
Edun’s Bono and Ali Hewson in Louis Vuitton Ad




Bono and Ali Hewson have been cast in the newest Louis Vuitton Core Values campaign — and they're
wearing clothes from Edun, the ethical clothing label they founded (and of which LVMH owns nearly 50
percent), marking the first time Vuitton has credited another fashion label in its ads.

Another : It‘s the first time that the U2 front man has appeared in an ad without his band, and the first time a
label other than Vuitton is getting a fashion credit.

Who owns Kidzzbank.com ?




Launched in year 2008 is conceived and hosted by ING Vysya Bank, to introduce kids to the concept of money


                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011
and savings in a fun way. The bank claims that it is purely a corporate social responsibility endeavour to
educate kids about saving and investing money.

IndiGo oomph factor

IndiGo airline, which is just 4 year old has done a makeover exercise for its crew. The new uniform, the hats
and look oozes oomph and yet is classy, elegant and uber-cool. The new uniform is single-piece navy-blue
tunic with a highlight of indigo on the belt.




                                                                                                                   49
Indigo has partnered with fashion designer Rajesh Pratap Singh for the uniform and stylist Ambika Pillai for
the make-up, hair, and "model looks" for the crew.

Celebrity hair and makeup artist Ambika Pillai was brought in to give the crew a new global look. Along the
lines of Singapore Airlines and its famous "Singapore Girl" Pillai came up with a standard and unique IndiGo
look for all the girls with a set short hair style. The makeup is a beautiful pink and brick red color on the lips
and nails makes a remarkable statement and the eyes are nude with a pull out liner, thus creating an entirely
new look for the IndiGo cabin crew.



The whole thing has done as IndiGo has planned international operations which are due to commence in late
.



:-

IndiGo will be the first airline in India to feature a hat on its cabin crew.
                                                                                                                     The Best of BiZdoM ParT 1 | 4/14/2011
Kraft Food's - Fill up the can campaign
Kraft Foods has launched a worldwide initiative to celebrate play and fight world hunger through an app on
Kraft Foods' corporate Facebook site. The company is encouraging consumers to upload photos of people at
play. And for each photo provided, Kraft Foods will donate five meals (up to 500,000) to the United Nations
World Food Programme's Fill the Cup campaign, which aims to feed more than 20 million children around the
world who go to school hungry every day.




                                                                                                                     50
THE BEST OF BIZDOM PART 1




:-

         This "playful" initiative introduces Kraft Foods' annual global week of service – Delicious Difference
          Week
         Approximately 14,000 Kraft Foods employees in 50 countries around the world will volunteer time to
          hunger relief and healthy lifestyles service projects in their communities. Together with Cadbury
          colleagues for the first time
         Delicious Difference Week will be the largest employee volunteer event in the company's history

In addition to the commitment to build playgrounds across the country, Kraft Foods Foundation becomes an
official National Partner of KaBOOM!. Kraft Foods Foundation will serve alongside KaBOOM! as a national
proponent of the importance of play and will assist in creating solutions to address the play deficit currently
existing in thousands of communities nationwide.



Bites:-

Kraft Foods, through its Kool-Aid and Oscar Mayer brands, has built 32 playgrounds in the United States with
KaBOOM!



                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011
The story of "Silly Putty"




                                                                                                                   51
Silly Putty was introduced as a toy by Peter Hodgson, a marketing consultant, who packaged one-ounce
portions of the rubber-like material in plastic eggs.




It can be stretched, rolled into a bouncing ball, or used to transfer colored ink from print. The original
discovery is made in 1943 by James Wright, who combined silicone oil and boric acid in the laboratories of
General Electric. He was researching methods of making synthetic rubber, but at the time no significant
application existed for the material. However, it was passed around as a curiosity. Hodgson saw a sample and
realized its potential simply for entertainment and coined its name for marketing it as a toy. Its popularity
made him a millionaire.




                                                                                                                The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                52
THE BEST OF BIZDOM PART 1
The Peter Principle




The Peter Principle: Why Things Always Go Wrong was a slim, 167-page management self-help book that
became a best seller.
It is a book by Laurence J. Peter (a former teacher) and Raymond Hull (a playwright). The root of the entire
book, the condition of incompetence that Peter called ―Final Placement Syndrome,‖ leads some to develop
―Abnormal Tabulology‖ (an ―unusual and highly significant arrangement of his desk‖). This pathology is
manifested, for example, in ―Tabulatory Gigantism‖ (an obsession with having a bigger desk than his
colleagues). The ―Teeter-Totter Syndrome‖ refers to ―a complete inability to make decisions‖ and ―Cachinatory
Inertia‖ means ―the habit of telling jokes instead of getting on with business‖. Later some aspects of the
theory were revived in the 1990s by the cynical business cartoon Dilbert by Scott Adams.

KFC places 'Double Down ' ad campaign on girls                                               ' butts



                                                                                                                The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                53
KFC is getting creative, but taking some heat, for their latest ad campaign by using the backsides of female
college students.
KFC wants to advertise its bunless burger on the buns of college girls. On select U.S. college campuses, girls
will be given Double Down sweat pants to encourage them and others to try the sandwich KFC launched
earlier this year.

The Double Down has two pieces of chicken -- breaded or grilled -- which serve as the bread. Between the
chicken there is bacon, cheese and sauce. KFC says calorie-wise, the sandwich is similar to many burgers at
other fast food restaurants. This campaign was launched on the Spalding University campus in Louisville,
where KFC is headquartered.

KFC launched the initiative this week in Louisville, Ky., where brand ambassadors ing the one-of-a-kind
Double Down clothing attracted fellow students across campus with KFC gift certificates. Female students
interested in becoming ambassadors at their schools may contact KFC on the company‘s Facebook page
(www.facebook.com/kfc). KFC will select students at three additional campuses and outfit them with the
customized sweat pants, KFC gift checks to distribute and a $500 stipend for their involvement.


Read More

Celebrity Invention 1




                                                                                                                 The Best of BiZdoM ParT 1 | 4/14/2011




Inventor: Samuel Clemens (Mark Twain) had three patents on inventions of his own.

Mark Twain (Samuel L. Clemens) received his first patent (#121,992) for the "Improvement in Adjustable and
Detachable Straps for Garments" on December 19, 1871. The strap was used to tighten shirts at the waist, and


                                                                                                                 54
THE BEST OF BIZDOM PART 1
was supposed to take the place of suspenders.

Twain patented his self-pasting scrapbook in 1873 and contrary to a popular myth, it was a success. The
folding advertising leaflet at bottom is American; the pink leaflet is English, and the catalogue at left dates
from 1901 and lists the dozens of formats and bindings available.

Additional : Why Did Samuel Clemens Use the Pen Name of Mark Twain?
Mark twain is a term used in steam boat piloting. It means the water is 13 Mark Twain's dream job was to be a
pilot of a steam boat so he used the term as his pen name.
He got famous after he used it so he kept on using the name Mark Twain.

Celebrity Invention 2
Inventor: Abraham Lincoln




Abraham Lincoln had a strong interest in new nology and is the only U.S. President to hold a patent. Lincoln
received Patent # 6,469 for "A Device for Buoying Vessels Over Shoals" on May 22, 1849. The invention
consists of a set of bellows attached to the hull of a ship just below the water line. On reaching a shallow
place, the bellows are filled with air and the vessel, thus buoyed, is expected to float clear.




                                                                                                                  The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                  55
Build A Dream Car




     The Best of BiZdoM ParT 1 | 4/14/2011




56
THE BEST OF BIZDOM PART 1
This is a teaser website hosted by Tata Motors to build your own Aria. Kind of flash game, having 5 levels -
Chassis, Dashboard, Interior, Exterior, Engine and Special Feature.
Chaek it out: http://www.buildadreamcar.com

Top-Earning Dead Celebrities
Michael Jackson King of Pop has landed the top spot on Forbes‘ 10th annual ranking of the Top-Earning Dead
Celebrities. Although Jackson never got a slot on Forbes'' annual Celebrity 100 list during his life, he earned
more than any other star in the past year, apart from Oprah Winfrey. Not only did he grace the top spot with
a whopping 275 million dollars, he out-earned the other 12 stars on the list combined.




Elvis Presley came in second. The King of Rock n‘ Roll''s estate pulled down 60 million dollars in the 12-month
period. Lord of the Rings author J.R.R Tolkien took the third spot.



The top 10 earners:



1.Michael Jackson

2.Elvis Presley

3.J.R.R. Tolkien

4.Charles Schulz


                                                                                                                  The Best of BiZdoM ParT 1 | 4/14/2011
5.John Lennon

6.Stieg Larsson

7.Dr. Seuss (Theodor Geisel)

8.Albert Einstein

9.George Steinbrenner

10.Richard Rodgers




                                                                                                                  57
Inventions & Inventors: Guglielmo Marconi




Italian physicist and inventor who is credited with the invention of radio or wireless telegraphy. Guglielmo
Marconi was born in a wealthy family of Bologna. In 1895 he was able to transmit wireless telegraph signals to
two kilometers, which is considered the birth of radio.
Son of an Italian father and Irish mother, he studied at Leghorn and later at the Universities of Bologna and
Florence, where he became interested in experiments on the airwaves.




                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011




By 1894 he began to investigate the transmission and reception of electromagnetic waves in his father's
house in Bologna, gradually increasing the distance between transmitter and receiver from 30 cm up to
hundreds of meters.
In 1895 he discovered that by placing a Hertz spark generator on top of a rod, the reception range could be
increased to several kilometers. He built a small device, whose range was 2.5 km, consisting of a transmitter, a


                                                                                                                   58
THE BEST OF BIZDOM PART 1
Hertz spark generator and a receiver based on the effect discovered by the French engineer Edouard Branly in
1890. After seeing not much response with the Italian authorities, Marconi decided to go to the UK. Soon after
arriving in London he received the support of the chief engineer of the Post Office, and in July 1896 after a
series of improvements, he manged to patented the invention, which caused a stir among scientists of the
time.

How doodling evolved at Google
Google doodlers are a small team of artists who create the decorative s for the company's home page, images
that celebrate events as varied as the 30th anniversary of Pac-Man and the 70th birthday of John Lennon to
the invention of the bar code and the landing of the Mars rover.




It all started with Dennis Hwang, who grew up in Korea and came to the United States in middle school, not
speaking a word of English. After doodling his way through school, Hwang graduated from Stanford with
degrees in art and computer science. In 2000, working as an intern, Hwang was asked by Google founders
Larry Page and Sergey Brin to do a doodle for Bastille Day.


                                                                                                                 The Best of BiZdoM ParT 1 | 4/14/2011
Hwang realized, "Something that used to be frowned upon -- my drawing -- turned out to be my greatest
asset."

Page and Brin had started the doodle tradition in the summer of 1998 as a way to alert users they were "out
of office," at the Burning Man festival. In case the site crashed, they wanted users to know why no one at
Google was answering the phone. Using clip art, Page and Brin created a small stickman figure placed behind
the second "O" in Google.

"Larry and Sergey had done some of these themselves," Hwang said of the first doodles. "And they used
freelance artists. The doodles didn't have any consistency, and they covered mainly the big U.S. holidays. So
when I joined, we started a slightly more formal process and looked at how to have more fun with it."



                                                                                                                 59
He continued: "Since early on, our users have been very passionate about the doodles. In 2003, we celebrated
the 50th anniversary of the understanding of DNA. I created something I thought was pretty aesthetically
exciting and proudly posted it. Within minutes, I started to get e-mails from around the world, with scientists
saying this is not a double helix. It was a couple of pixels off in terms of the crossover point."

Hwang, now a webmaster at Google who continues to consult with the doodle team, believes that the Google
home page, in essence, is the face of the company. "I think when users see the face changing to reflect the
holidays and occasions they too are celebrating with their families, it gives them a connection and reminds
them there are people working hard behind the scenes."




Google "Chief Doodler" Micheal Lopez leads a small team of doodlers who create variations on the Google to
mark anniversaries of various events around the world

New Inventions For Common Problems


                                                                                                                  The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                  60
THE BEST OF BIZDOM PART 1


Upstanding Toothbrush
When the toothbrush is set down, it will sway momentarily until it reaches a balanced position - just like a
tumble doll.




Bladeless Fan
Dyson fans use Air Multiplier nology to draw in air and amplify it. With no blades or grille, they are safe and
easy to clean.




                                                                                                                  The Best of BiZdoM ParT 1 | 4/14/2011
Two Way Toothpaste
Two way toothpaste is ideal for those who get angry with their partner for squeezing the toothpaste from the
front.




                                                                                                                  61
Infinite USB
Innovative USB plug designed to act as a USB hub when plugged in.




Sixpack Bottle Carrier                                              The Best of BiZdoM ParT 1 | 4/14/2011
It can safely tran up to six beer, soft drink, or water bottles.




                                                                    62
THE BEST OF BIZDOM PART 1




Greenbo Rail Planter
Simply place your Greenbo planter on your railing, deck or fence. State of the art unique design assures its
secure fit and stability.




                                                                                                                 The Best of BiZdoM ParT 1 | 4/14/2011
Innovative Sewing Needle
With a bit of pressure, the loop eye of Big Eye Needle expands to the size of a button hole - making threading
a cinch!




                                                                                                                 63
Holidoo: Zoo sells elephant poop in time for Christmas




Believe it or not, people who garden might actually want some elephant dung to spread around their flower
beds. From a zoo spokeswoman:

"Holidoo is the ideal present for garden enthusiasts or that person who seems to have everything! The
festively packaged Holidoo product is available exclusively during the holiday season only at the ZooStore in
jumbo-sized, 4-gallon containers. Traditional Zoo Doo compost is also available in 2-gallon buckets or pints
for stocking stuffers."

In that case, maybe the naughty kids really will get dung in their stockings.

Holidoo is a blend of elephant manure and bedding, "the biggest and richest composting materials at the
zoo," according to zoo officials. A four-gallon container costs $20.

The year-round Zoo Doo costs $12.95 for a two-gallon container and $4.95 for the pint-sized "stocking-
stuffer" container. Both blends are available at Woodland Park's two ZooStores.                                 The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                64
THE BEST OF BIZDOM PART 1
Figment.com: This is your place to Read, Write, Connec




Out: Banging out manuscripts on a typewriter, dispatching them to the all-mighty publisher, and then waiting
on pins and needles to see if you‘ve won the literary lottery.
In: Tapping out a short story on your cell phone/PDA/laptop, posting it online, swapping feedback, tips, and
―fave‖ books with a virtual community of aspiring writers and literati-in-training. And oh yeah, maybe you‘ll be
discovered by a publishing agent.

That‘s what Figment.com hopes to be, ―a sort of literary Facebook for the teenage set.‖

Inspired by the success of the very young, hip cell phone novel (fiction composed on mobile devices),
Figment.com is the invention of two prominent editors hoping to create a ―social network for young-adult
fiction.‖

Jacob Lewis, former managing editor of The New Yorker, and Dana Goodyear, a current staff writer for the
magazine, got the idea for the site from a 2008 New Yorker article Ms. Goodyear wrote on cell phone novels
composed by young Japanese women, according to The New York Times.




                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                   65
Linda Himelstein: Smirnoff, rags to riches to rags




                                       Chances are, when you take a shot of vodka, the last thing you think
                                       about is the story behind the brand.

                                       But there's a lot of history there, especially if the vodka is Smirnoff. In
                                       "The King of Vodka," Linda Himelstein chronicles the history of Pyotr
                                       Smirnov, the man who built and lost an alcohol empire.

                                       "I became just completely enamored and passionate with the story of
                                       this man who was a serf, who came from nothing in tsarist Russia to
                                       become one of the richest and most powerful merchants there was,"
                                       Himelstein says. "And his brand still exists today."

                                       Himelstein fell into the story somewhat by accident, as Smirnov's             The Best of BiZdoM ParT 1 | 4/14/2011
                                       descendants began to sue for the trademarks and copyrights they had
                                       lost under communism. The more Himelstein - then working as the
                                       legal affairs editor at Business Week magazine - looked into the saga,
                                       the more she became fascinated by the man behind the Smirnoff
                                       name.

Part of what intrigued Himelstein was the way Smirnov's story mirrored Russian history. As he bought his
freedom from serfdom, Russia went through emancipation. And as the wealthy elite in Russia lost what they'd
accrued, Smirnov took a hard hit. "I was immediately fascinated by it," Himelstein says. "I never really thought
about what happened to those people, the haves in Russia, after the revolution."




                                                                                                                     66
THE BEST OF BIZDOM PART 1
Smirnov's story also intersects with those of many of his notable Russian contemporaries, which adds to the
book's rich historical context.

"Tolstoy was one of the great temperance advocates in the 19th century, and he fought hard against the
things Smirnov was doing," Himelstein says. "Chekhov wrote articles, and in some of the articles, he referred
to Smirnov and other vodka makers as peddlers of poison."

Chronicling the history was no easy feat for Himelstein, who notes that "The King of Vodka" was a daunting
undertaking. Even with a full-time translator working alongside her, the author confronted her fair share of
challenges. "I wouldn't recommend it to anyone, really," Himelstein says. "The language barrier obviously was
pretty difficult, and Russia's historical archives are not very much like America's archives, so finding
information can be very, very difficult." But her efforts were worthwhile: "The King of Vodka" is an impressive,
in-depth story of a man who might otherwise be forgotten. And while Himelstein still isn't a heavy drinker,
she does have a newfound appreciation for the Smirnoff brand. "Before I started the project, I had no idea
what the difference was between various vodka brands," she says. "But now I actually know how to taste them
and can taste the difference. And I like Smirnoff."



Happily Unmarried !!
Brainchild of Rajat Tuli and Rahul Anand, both post-graduates from MICA, the idea came about with the duo
wanting to be in every category that was dull and boring and inject in it a dose of cheek and fun.




Have a look at their products




                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011




A common folk-joke among all of us happily unmarried people is why we should have a cow in our house
when readymade milk is available. The argument put forward against this is ―there are certain other needs
also apart from milk!!‖..maybe this venture solve this also

Metro Logos of the World

                                                                                                                   67
Oblation Run (University of the Philippines)




                                                                                                              The Best of BiZdoM ParT 1 | 4/14/2011
Nude members of a university fraternity (C) run through a crowd of fellow students during the traditional
'Oblation Run' at the University of the Philipppines campus in suburban Manila on December 15, . The nude
run is used each year to draw attention to the major issues of the day in the Philippines.

Since its inception in 1977, the Oblation Run has sought to bring to the awareness not only to students but
also to the general public the burning issues of the day.




                                                                                                              68
THE BEST OF BIZDOM PART 1




The Oblation (Pahinungod) is a concrete statue by Filipino artist Guillermo E. Tolentino which serves as the
iconic symbol of the University of the Philippines. It depicts a man facing upward with arms outstretched,
symbolizing selfless offering of oneself to his country.

Beatles' Abbey Road Crossing Wins Protected Sta tus




The most famous pedestrian crossing in popular music, outside Abbey Road Studios in north London, was             The Best of BiZdoM ParT 1 | 4/14/2011
designated a site of national importance by the British government on Wednesday.

Beatles fans from around the world flock to the road to pose for photographs imitating the picture on the
"Abbey Road" album cover which shows Paul, John, George and Ringo strolling over the crossing.

"This London zebra crossing is no castle or cathedral but, thanks to the Beatles and a 10-minute photoshoot
one August morning in 1969, it has just as strong a claim as any to be seen as part of our heritage," said John
Penrose, Minister for Tourism and Heritage in a statement.




                                                                                                                  69
Starbucks has revealed a new in an attempt to push
into new markets.




                                                        The world's biggest coffee company has dropped the
words encircling its iconic sea nymph on its mugs as the group prepares to celebrate its 40th anniversary in .
The move is part of a broader rebranding that will affect the look and feel of stores and include new formats
in the UK.

YWCA becomes Platform 51 in the UK, but Indian unit
choses to retain name




                                                                                                                        The Best of BiZdoM ParT 1 | 4/14/2011




The Young Women's Christian Association, one of Britain's oldest charitable organizations, changed its name to better
reflect its role today, officials said.




                                                                                                                        70
THE BEST OF BIZDOM PART 1
The YWCA, established in 1855 to help young women traveling to London for the first time, now is Platform 51, a name
selected because 51 percent of people are female and "women use us as a platform for having their say and for helping
them into the next stage of their lives," an organization official told The Daily Telegraph in an interview published .




Officials at the World YWCA headquarters in Geneva, Switzerland, told British media none of the 124 branches in other
countries will follow Platform 51's lead.



Diesel Fresh & Bright Superheroes - Making the world
a brighter place
Diesel are fulfilling many of our superhero related fantasies with their recently released 'Fresh and Bright'
underwear campaign. From top to bottom, we have Dr. Score (always has extra balls), Supperman (neither a
bird, nor a plane. it‘s the supper!), Iron Boy (only he can solve the creases), and Mr. Naker (undresses any
woman ‗in his mind‘).




                                                                                                                          The Best of BiZdoM ParT 1 | 4/14/2011




                                                                                                                          71
The Best of BiZdoM ParT 1 | 4/14/2011




72
THE BEST OF BIZDOM PART 1
New Bond book "Carte Blanche" takes spy to Dubai




Carte Blanche is the name of the new James Bond novel, which has been set amid the skyscrapers and blue
waters of Dubai and is due for release in May.
The first James Bond novel to be written by Jeffery Deaver is to be titled Carte Blanche, with a release date of
26th May . Deaver has written more than 28 thrillers including The Bone Collector and Garden of Beasts, which
won the UK based CWA Ian Fleming Steel Dagger award for best thriller in 2004.
Deaver said: "In the world of espionage, giving an agent carte blanche on a mission comes with an enormous
amount of trust and constantly tests both personal and professional judgement. Part of the nonstop suspense
in the novel is the looming question of what is acceptable in matters of national and international security.
Unlike Sebastian Faulks' Bond novel Devil May Care, publisher Penguin's fastest-selling adult novel, Carte
Blanche will be set in the present day, including an updated version of Fleming's favourite car, a Bentley
Continental GT.

Need a mentor? Want to be a mentor? Meet your
mentor




                                                                                                                   The Best of BiZdoM ParT 1 | 4/14/2011
MicroMentor.org is a free online service that connects small-business owners with volunteer business mentors
run by Mercy Corps, a nonprofit humanitarian agency.
To find a mentor, go to the website, create a brief profile and a specific mentoring request. The request is
then listed in the mentoring opportunity database, where volunteer mentors can offer to help (you can also
request help from specific mentors). The site has more than 3,500 entrepreneurs and 2,600 business mentors
enrolled, and it has made more than 2,250 matches. It also offers advice and information on mentoring
relationships and how to make them most effective, as well as a number of success stories.




                                                                                                                   73
Ebooks part 1
Ebooks part 1
Ebooks part 1
Ebooks part 1

Más contenido relacionado

La actualidad más candente

ICPW2007.AgerfalkSjostrom
ICPW2007.AgerfalkSjostromICPW2007.AgerfalkSjostrom
ICPW2007.AgerfalkSjostrompragmaticweb
 
Social Products, Social Media Week - Milan, Feb, 2013
Social Products, Social Media Week - Milan, Feb, 2013Social Products, Social Media Week - Milan, Feb, 2013
Social Products, Social Media Week - Milan, Feb, 2013THINGS
 
02 03 2013 gov public gang neuro tech electric
02 03 2013 gov public gang neuro tech electric02 03 2013 gov public gang neuro tech electric
02 03 2013 gov public gang neuro tech electricConstitutionTunnel
 
Intro to Virtual Worlds
Intro to Virtual WorldsIntro to Virtual Worlds
Intro to Virtual Worldskjordanbaker
 
Virtual Worlds in Healthcare
Virtual Worlds in HealthcareVirtual Worlds in Healthcare
Virtual Worlds in HealthcareClausNehmzow
 
Mobile Social Networks Presenation at Mobile Camp London 2007
Mobile Social Networks Presenation at Mobile Camp London 2007Mobile Social Networks Presenation at Mobile Camp London 2007
Mobile Social Networks Presenation at Mobile Camp London 2007Victor Szilagyi
 
The Expropriation of Digital Labor 
and What to Do About It
The Expropriation of Digital Labor 
and What to Do About ItThe Expropriation of Digital Labor 
and What to Do About It
The Expropriation of Digital Labor 
and What to Do About ItThe New School
 
IMRB Innovation - GSVC Workshop on Design Thinking
IMRB Innovation - GSVC Workshop on Design ThinkingIMRB Innovation - GSVC Workshop on Design Thinking
IMRB Innovation - GSVC Workshop on Design ThinkingIMRB Innovation Labs
 
What the fuck is Bra(i)nding?
What the fuck is Bra(i)nding?What the fuck is Bra(i)nding?
What the fuck is Bra(i)nding?FullSIX Group
 
Beyond Augmented Reality: Ubiquitous Media Experiences
Beyond Augmented Reality: Ubiquitous Media ExperiencesBeyond Augmented Reality: Ubiquitous Media Experiences
Beyond Augmented Reality: Ubiquitous Media ExperiencesLightning Laboratories
 
The New Incumbents: Anti-trust in the Digital Economy
The New Incumbents: Anti-trust in the Digital EconomyThe New Incumbents: Anti-trust in the Digital Economy
The New Incumbents: Anti-trust in the Digital EconomyCamille Mendler
 
Towards user co-creation of value on the Internet-of-Things (IoT)
Towards user co-creation of value on the Internet-of-Things (IoT)Towards user co-creation of value on the Internet-of-Things (IoT)
Towards user co-creation of value on the Internet-of-Things (IoT)trappenl
 
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION MediaFront
 
Financial Times- The Rise of 'Show Me Myself' Digital Marketing
Financial Times- The Rise of 'Show Me Myself' Digital MarketingFinancial Times- The Rise of 'Show Me Myself' Digital Marketing
Financial Times- The Rise of 'Show Me Myself' Digital MarketingBeyond
 

La actualidad más candente (19)

ICPW2007.AgerfalkSjostrom
ICPW2007.AgerfalkSjostromICPW2007.AgerfalkSjostrom
ICPW2007.AgerfalkSjostrom
 
My Robot
My RobotMy Robot
My Robot
 
Social Products, Social Media Week - Milan, Feb, 2013
Social Products, Social Media Week - Milan, Feb, 2013Social Products, Social Media Week - Milan, Feb, 2013
Social Products, Social Media Week - Milan, Feb, 2013
 
02 03 2013 gov public gang neuro tech electric
02 03 2013 gov public gang neuro tech electric02 03 2013 gov public gang neuro tech electric
02 03 2013 gov public gang neuro tech electric
 
Intro to Virtual Worlds
Intro to Virtual WorldsIntro to Virtual Worlds
Intro to Virtual Worlds
 
Digital Collaboration SGI 27_09_09
Digital Collaboration SGI 27_09_09Digital Collaboration SGI 27_09_09
Digital Collaboration SGI 27_09_09
 
Virtual Worlds in Healthcare
Virtual Worlds in HealthcareVirtual Worlds in Healthcare
Virtual Worlds in Healthcare
 
Mobile Social Networks Presenation at Mobile Camp London 2007
Mobile Social Networks Presenation at Mobile Camp London 2007Mobile Social Networks Presenation at Mobile Camp London 2007
Mobile Social Networks Presenation at Mobile Camp London 2007
 
The Expropriation of Digital Labor 
and What to Do About It
The Expropriation of Digital Labor 
and What to Do About ItThe Expropriation of Digital Labor 
and What to Do About It
The Expropriation of Digital Labor 
and What to Do About It
 
IMRB Innovation - GSVC Workshop on Design Thinking
IMRB Innovation - GSVC Workshop on Design ThinkingIMRB Innovation - GSVC Workshop on Design Thinking
IMRB Innovation - GSVC Workshop on Design Thinking
 
TheTrendWatch#15
TheTrendWatch#15TheTrendWatch#15
TheTrendWatch#15
 
Path to AI
Path to AIPath to AI
Path to AI
 
What the fuck is Bra(i)nding?
What the fuck is Bra(i)nding?What the fuck is Bra(i)nding?
What the fuck is Bra(i)nding?
 
Beyond Augmented Reality: Ubiquitous Media Experiences
Beyond Augmented Reality: Ubiquitous Media ExperiencesBeyond Augmented Reality: Ubiquitous Media Experiences
Beyond Augmented Reality: Ubiquitous Media Experiences
 
Virtual world
Virtual worldVirtual world
Virtual world
 
The New Incumbents: Anti-trust in the Digital Economy
The New Incumbents: Anti-trust in the Digital EconomyThe New Incumbents: Anti-trust in the Digital Economy
The New Incumbents: Anti-trust in the Digital Economy
 
Towards user co-creation of value on the Internet-of-Things (IoT)
Towards user co-creation of value on the Internet-of-Things (IoT)Towards user co-creation of value on the Internet-of-Things (IoT)
Towards user co-creation of value on the Internet-of-Things (IoT)
 
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION
FORWARD TO REALITY - PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION
 
Financial Times- The Rise of 'Show Me Myself' Digital Marketing
Financial Times- The Rise of 'Show Me Myself' Digital MarketingFinancial Times- The Rise of 'Show Me Myself' Digital Marketing
Financial Times- The Rise of 'Show Me Myself' Digital Marketing
 

Similar a Ebooks part 1

Designing Structure: Interaction Design
Designing Structure: Interaction DesignDesigning Structure: Interaction Design
Designing Structure: Interaction DesignChristina Wodtke
 
Rettig.Interaction Design History.V1.5
Rettig.Interaction Design History.V1.5Rettig.Interaction Design History.V1.5
Rettig.Interaction Design History.V1.5pemi hua
 
Bill Moggridge-Designing interactions-the mouse and the desktop
Bill Moggridge-Designing interactions-the mouse and the desktopBill Moggridge-Designing interactions-the mouse and the desktop
Bill Moggridge-Designing interactions-the mouse and the desktopdilemakiner
 
Bill Moggridge-Designing interactions-the mouse and the desktop
Bill Moggridge-Designing interactions-the mouse and the desktopBill Moggridge-Designing interactions-the mouse and the desktop
Bill Moggridge-Designing interactions-the mouse and the desktopdilemakiner
 
Anne Thomas Manes Using User Experience
Anne  Thomas Manes    Using User ExperienceAnne  Thomas Manes    Using User Experience
Anne Thomas Manes Using User ExperienceSOA Symposium
 
Like it or not, you're already in the cloud
Like it or not, you're already in the cloudLike it or not, you're already in the cloud
Like it or not, you're already in the cloudF-Secure Corporation
 
Interaction Design History
Interaction Design HistoryInteraction Design History
Interaction Design HistoryMarc Rettig
 
111 190518 Bookclub 100 Ideas That Changed The Web by Jim Boulton - Idea 1-34
111 190518 Bookclub 100 Ideas That Changed The Web by Jim Boulton - Idea 1-34111 190518 Bookclub 100 Ideas That Changed The Web by Jim Boulton - Idea 1-34
111 190518 Bookclub 100 Ideas That Changed The Web by Jim Boulton - Idea 1-34Lia s. Associates | Branding & Design
 

Similar a Ebooks part 1 (11)

Designing Structure: Interaction Design
Designing Structure: Interaction DesignDesigning Structure: Interaction Design
Designing Structure: Interaction Design
 
Rettig.Interaction Design History.V1.5
Rettig.Interaction Design History.V1.5Rettig.Interaction Design History.V1.5
Rettig.Interaction Design History.V1.5
 
Bill Moggridge-Designing interactions-the mouse and the desktop
Bill Moggridge-Designing interactions-the mouse and the desktopBill Moggridge-Designing interactions-the mouse and the desktop
Bill Moggridge-Designing interactions-the mouse and the desktop
 
Bill Moggridge-Designing interactions-the mouse and the desktop
Bill Moggridge-Designing interactions-the mouse and the desktopBill Moggridge-Designing interactions-the mouse and the desktop
Bill Moggridge-Designing interactions-the mouse and the desktop
 
Anne Thomas Manes Using User Experience
Anne  Thomas Manes    Using User ExperienceAnne  Thomas Manes    Using User Experience
Anne Thomas Manes Using User Experience
 
Like it or not, you're already in the cloud
Like it or not, you're already in the cloudLike it or not, you're already in the cloud
Like it or not, you're already in the cloud
 
Interaction Design History
Interaction Design HistoryInteraction Design History
Interaction Design History
 
Computer Waste
Computer WasteComputer Waste
Computer Waste
 
Interface Esa
Interface EsaInterface Esa
Interface Esa
 
111 190518 Bookclub 100 Ideas That Changed The Web by Jim Boulton - Idea 1-34
111 190518 Bookclub 100 Ideas That Changed The Web by Jim Boulton - Idea 1-34111 190518 Bookclub 100 Ideas That Changed The Web by Jim Boulton - Idea 1-34
111 190518 Bookclub 100 Ideas That Changed The Web by Jim Boulton - Idea 1-34
 
Senior essay
Senior essaySenior essay
Senior essay
 

Más de Team BiZdom

Tata crucible campus_edition_2012
Tata crucible campus_edition_2012Tata crucible campus_edition_2012
Tata crucible campus_edition_2012Team BiZdom
 
Book of Infograhics Part 1
Book of Infograhics Part 1Book of Infograhics Part 1
Book of Infograhics Part 1Team BiZdom
 
Ebooks company history part1
Ebooks company history part1 Ebooks company history part1
Ebooks company history part1 Team BiZdom
 
Mathematics skill development programme
Mathematics skill development programmeMathematics skill development programme
Mathematics skill development programmeTeam BiZdom
 
Preview of Set 1: Bizdom's 4x5 quiz set
Preview of Set 1: Bizdom's 4x5 quiz setPreview of Set 1: Bizdom's 4x5 quiz set
Preview of Set 1: Bizdom's 4x5 quiz setTeam BiZdom
 

Más de Team BiZdom (8)

Tata crucible campus_edition_2012
Tata crucible campus_edition_2012Tata crucible campus_edition_2012
Tata crucible campus_edition_2012
 
Book of Infograhics Part 1
Book of Infograhics Part 1Book of Infograhics Part 1
Book of Infograhics Part 1
 
Ebooks company history part1
Ebooks company history part1 Ebooks company history part1
Ebooks company history part1
 
AQAD Part 1
AQAD Part 1AQAD Part 1
AQAD Part 1
 
Mathematics skill development programme
Mathematics skill development programmeMathematics skill development programme
Mathematics skill development programme
 
Preview of Set 1: Bizdom's 4x5 quiz set
Preview of Set 1: Bizdom's 4x5 quiz setPreview of Set 1: Bizdom's 4x5 quiz set
Preview of Set 1: Bizdom's 4x5 quiz set
 
School Quiz 2
School Quiz 2School Quiz 2
School Quiz 2
 
School Quiz 1
School Quiz 1School Quiz 1
School Quiz 1
 

Último

Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceApostolos Syropoulos
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSyedNadeemGillANi
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17Celine George
 

Último (20)

Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic SupportMarch 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial Intelligence
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17
 

Ebooks part 1

  • 1. The Best of BiZdoM ParT 1
  • 2. THE BEST OF BIZDOM PART 1 HEC-2M, imported from the UK, was the first digital computer installed in India at No Business Like Shoe Business !!! the Indian Statistical Institute (ISI), Calcutta in 1955. The modern definition of artificial intelligence (or AI) is "the study and design of intelligent agents" where an intelligent agent is a system that perceives its environment and takes actions which maximizes its chances of success. John Ramazan Baydan, owner of the Baydan Shoe Company in Istanbul holds a McCarthy, who coined the term newly produced copy of the shoe that was thrown at President Bush. in 1956, defines it as "the science The entrepreneur wants to rename the model, a brown leather shoe with a thick sole, as the Bush shoes. and engineering of making intelligent machines." Pre-chewed pencil Raymond Samuel Tomlinson implemented an email system in 1971. It was the first system able to send mail between users on different hosts connected to the The Best of BiZdoM ParT 1 | 4/14/2011 ARPAnet (previously, mail could only be sent to others who used the same computer). To achieve this, he used @ sign to separate the user from their machine, which has been used in email According to Concentrate, the educational design company behind it, addresses ever since. the pre-chewed surfaces make pupils reluctant to put the pencils in their mouths, encouraging them to focus on the challenges at hand. 1
  • 3. Bill Gates, Paul Allen and, Malia and Sasha dolls two other hackers from Lakeside formed the Lakeside Programmers Group in late 1968. They were determined to find a way to apply their computer skills in the real world. The first opportunity to do this was a direct result of their mischievous activity with the school's computer time. Frigidaire, which has a range of The manufacturer Ty Inc. claims that their name choices of "Sweet Sasha" products, including refrigerators, (left)and "Marvelous Malia" were totally random and not at all related to water filters, washing machines anyone. and air-conditioners, was earlier Brand : Close-up owned by General Motors. It has been with Electrolux since mid-80s. Electrolux products are now manufactured, marketed and distributed by Videocon Industries Hamdard (Wakf) Laboratories, The Best of BiZdoM ParT 1 | 4/14/2011 India is a famous pharmaceutical company in India known for its Unani and Ayurvedic products. It is the world's largest manufacturer of Unani medicines. It was established in 1906 by As a part of their branding campaign, they launched ‗Closeup Corners‘, in Hakeem Hafiz Abdul Majeed (a which corner seats of certain cinema halls, were branded as ‗Closeup Corners‘. well-known Unani practitioner of his time) in Delhi. 2
  • 4. THE BEST OF BIZDOM PART 1 The Lipstick Effect or Lipstick theory Theory say's that lipstick purchases are a way of measuring the economy. During times of economic uncertainty, women load up on affordable luxuries as a substitute for more expensive items like clothing and jewelery. This phenomenon is called The Lipstick Effect. The theory was first identified in the Great Depression, when industrial production in the US halved, but sales of cosmetics rose between 1929 and 1933. However as a theory it was proposed by Leonard Lauder, chairman of Estée Lauder Companies. After the terrorist attacks of 2001, which affected the U.S. economy on a large scale, Lauder noted that his company was selling more lipstick than usual. Another is Revlon's history, this famous cosmetic company was founded in the middle of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed to " L "in the name of REVLON. The Best of BiZdoM ParT 1 | 4/14/2011 Which animated character is the brand ambassador for PETA? Ghatothkach is being adopted by PETA as their official Brand Ambassador for the 'Save the Elephant' campaign. Who Operate in India through a subsidiary know as Gracemac Corporation..??? Micro-Soft 3
  • 5. Barbie got a new 500 on her 50th b'day Barbie, one of the world's most popular and iconic dolls just celebrated her golden jubilee and received a special one-off Fiat 500 created by the company's Style Centre (Centro Stile) to commemorate the occasion. The customized Fiat 500 has been painted in a bright pink paint that resembles gleaming nail varnish and the seats have been upholstered in silky silver-laminated Alcantara fabrics. Late Night reporting Sometime intense sleep force us to do mistakes, one such folly was from New Indian express The Best of BiZdoM ParT 1 | 4/14/2011 Title should have been "Ivanovic double helps Chelsea stun Liverpool", not " Ivanovic strike helps Liverpool enter last four" 4
  • 6. THE BEST OF BIZDOM PART 1 Mr. Twitchiker Now here is a freelance writer, whose twitter id is twitchiker, in an attempt to create an unique record. He want to go for a world trip relying only on his Twitter friends His self-imposed golden rule was that he could only accept offers of travel and accommodation from people who use Twitter, a micro-blogging service that allows people to "tweet" what they're up to (or what they're thinking about) in 140 characters or less. Smith was also banned from making any travel plans more than three days in advance and has to leave each location within 48 hours of arriving. Is Aam Adami ka haat inspired from this temple? People in Emur Bhagavathy (Hemambika) temple in Palakkad district believe that former Prime Minister Indira Gandhi was inspired by the deity of the temple. Its said that once late Prime Minister Indira Gandhi visited this temple. Then got impressed she took hand as the symbol for the Congress party in the next general election. This unique temple is believed to be the only one in the country where the idols are only Devi's 'hands' and The Best of BiZdoM ParT 1 | 4/14/2011 the temple is also known as "Kaipathi" (hand) temple. 5
  • 7. The POST-IT Notes Story Art Fry, the inventor of Post-It Notes, used 3M‘s famed 15–percent rule to develop a bookmark he could use for his choir book. Needing a placeholder that would stick temporarily without ripping the pages, he heard of a 3M adhesive developed by Dr. Spence Silver that did not stick to a surface permanently. Working with developers in engineering and production, they developed a unique coating process that would apply the nonsticky adhesive to the back of small pieces of paper. Once the prototype was in place, Fry used company employees to test his bookmark. Initial feedback was not reassuring as critics thought they were too frivolous and expensive. It was only after receiving a letter with his ―bookmark‖ used to add scribbled comments, that Fry realized he hadn‘t invented a bookmark but rather a new way to communicate or organize information. Hippo FMCG major Parle Agro, which also makes Frooti and Appy, entered into the growing branded snacks market in India with the launch of `Hippo‘. The Best of BiZdoM ParT 1 | 4/14/2011 Parle Agro has positioned ‗Hippo‘ as a healthy-baked snack with the goodness of wheat. 6
  • 8. THE BEST OF BIZDOM PART 1 Head 2 Head Competitors:- Marico Ltd (Zest), ITC Foods, Pepsi Foods and Parle Product (Musst Bites) in the country‘s market. For ur kind information:- Parle Agro had added a beverage brand LMN, a lemon drink, and Grappo Fizz, a sparkling juice drink.‖ From origin of Maruti to the existence of Durga Bhabhi I was invited to meet Mr. Arvind Srivastava (owner of Lucknow based MBA-Preparation-Coaching -ICC) with whom I had worked in the past, and was greeted by another acquaint, Gurjeet Sir ( ICC's maths and reasoning faculty). It was a very exciting meet, which ended up in throwing some ‘s , little-bit of India TV or Aaj-Tak type (like Rahul Baba‘s would-be is Jatin Prasad‘s sister) and lots of just-concluded-IPL‘s( which was won by UPA) debating content. Now, the two most amazing fact which I had not known before this meet was the origin of Maruti and existence of Durga Bhabhi in my own city. You don’t know who Maruti Mohan was...? Like a typical UP wala all three of us started our debate on the outcome of just concluded political league, in between to that discussion here come an interesting for all of you .. Me: I was so happy that Junta in Lucknow taught Akhilesh Das a lesson that no one can win election using only money-power Gurjeet Sir: what more interesting is that Lucknow has shown it twice, first it was V. R. Mohan now its Das. (I posted a qts on Mr. Mohan in the BiZdom 3*3 no 26, he is/was the owner of Mohan Mekin) Arvind Sir: ok both of you tell me about another thing which is often seen by us and is very much part of V R Mohan. After a silence of few seconds and our lack of knowledge, came the word ‗Maruti‘ Gurjeet Sir: Ohh I was thinking that Totally confused or rather in another world I asked them the logic, which was quite surprisingly responded by Gurjeet sir ― aare tu Maruti Mohan ko nahi janta...aare Sanjay Gandhi ki girl friend thi..V R mohan ki beti..jis ke naam pe Maruti company is named‖ Now it was my turn to surprise and hence responded ...never heard of this story..so here come the golden word Gurjeet Sir: this ‗Fact‘ was never shown light, after another amazing event, when the PM son was forced to marry a girl and even his mother was not part of it and infact bridegroom himself was not part of it as the The Best of BiZdoM ParT 1 | 4/14/2011 marriage took place on gun-point. Given the conviction of both of them and their knowledge on political circle, I am now happy forced to accept this story as a fact.. Below is the little prove of what I am saying ..[text is taken from a book called Committees and Commissions in India [...]: A-D. 1977] 7
  • 9. You don’t know Durga Bhabhi also.... I didn‘t felt bad on my lack of knowledge on Maruti Mohan, but on the account of Durga Bhabhi, it was a humiliation. Anyway to cut the story short, Durga Bhabhi had spend most of his post-independence life in Lucknow and she was the founder-principal of Lucknow Montessory School . In the movie Rang de Basanti, Soha Ali Khan is shown in her role. Married to Bhagwati Charan Vohra, another freedom fighter, Durga Bhabhi was a simple housewife living in Lucknow till her husband‘s death. Vohra, closely associated with Hindustan Socialist Republican Association as well as Bhagat Singh, Sukhdev and Rajguru, died in an explosion while conducting bomb trials. It was then The Best of BiZdoM ParT 1 | 4/14/2011 Durga Bhabhi took over. Her house became a meeting point for freedom fighters with Durga Bhabhi taking part extensively in the discussions. But her most famous contribution was when she pretended to be Bhagat Singh‘s wife and together, they managed to flee from the first-class compartment of a train, after Bhagat Singh shot Saunders, a British official. After independence, Durga Bhabhi opened Lucknow Montessory School for poor children in Purana Qila area. She died at the age of 92 in 1999, and was survived by her son Shachichandra Vohra. 8
  • 10. THE BEST OF BIZDOM PART 1 History of Smiley Faces! The need to involve feelings and emotions in a written text existed long before the creation of emoticons and the emergence of computer networks. First such use is documented on 1857, when the numeric code "73" was added in a message written in Morse code an a symbol of affectionate "love and kisses". Later on , in September 1982, Scott Fahlman posted the following message to the BBS boards of Carnegie Melon University: 19-Sep-82 11:44 Scott E Fahlman :-) 19-Sep-82 11:44 Scott E Fahlman :-) From: Scott E Fahlman From: Scott E Fahlman I propose that the following character sequence for joke markers: I propose that the following character sequence for joke markers: :-) :-) Read it sideways. Read it sideways. Actually, it is probably more economical to mark Actually, it is probably more economical to mark things that are NOT jokes, given current trends. things that are NOT jokes, given current trends. For this, use For this, use :-( :-( The Best of BiZdoM ParT 1 | 4/14/2011 _______________________________________ _______________________________________ I propose the following character sequence for joke dial: :-) :-) Leedlo bowed his head. In fact, it is probably more economical to mark what is NOT a joke, given the current trend. In this case, use :-( In this message, Fahlman suggested the use of emoticons :-) and :-( to express emotions related to a written 9
  • 11. message, and more specifically to the reader could identify when a text should be understood as a joke and when not. The other 'smiley' The Smiley Face was actually designed in 1964 by Harvey Ball, a co-owner of an advertising and public relations firm in Worchester, Massachusetts. In the early 60s, State Mutual Life Assurance of Worcester initiated a merger detrimentrally affected company morale. In 1964, the company started up a ―friendship campaign‖ to get employees to smile whenever possible, even while they typed reports. How did the company do this? This was where Harvey Ball came into play. Ball spent about 10 minutes designing the smiley face and the company gave him $45 in return. Ball received no other profit from his invention and he had never copyrighted it. By the 1970s, the smiley face became the ultimate symbol for Americans of happiness and joy. Indian Currencies Part 1 First currency notes were introduced in India by Bank of Bengal initially known as Bank of Calcutta in early 1800. Initially, Bank of Bengal only introduced one sided notes for limited circulation as substitute for gold mohurs. These notes were printed on one side while leaving blank other side of notes. However, later The Best of BiZdoM ParT 1 | 4/14/2011 bank also introduced both side printed and more advanced notes for commercial use. These notes were very ordinary type and do not have security feature like present notes have. Many of these notes helped British government in funding battle against various Indian rulers like Tipu Sultan and Marathas. In 1861, British government passed Paper Currency Act of 1861 which provided them monopoly to print and issue Indian currencies notes. British government published notes for India under different series starting from Victoria portrait series and ending with George V series. In between, they also introduced Underprint series and King‘s portrait series. With the introduction of Victoria 10
  • 12. THE BEST OF BIZDOM PART 1 portrait series, first British Indian notes came into existence. These notes were available in the value of 10, 20, 50, 100 and 1000. In 1867, British government introduced more advanced and secure underprint series by withdrawing Victoria portrait series because of reports of forgery. Present look of Indian currency mainly emerge in 1923 with the introduction of George V series. In George V series, note of 10000 denomination was also introduced by government. In George V series notes, security thread was also introduced for first time in Indian currency notes as an enhanced security feature. In 1935, Reserve Bank of India came in to existence and it took control of complete currency circulation in India. British Indian currency remained in circulation in India till 1947 and as frozen currency till 1950. Today, these British Indian currency notes have become part of Indian history. Below, people can watch some pictures of rare paper currency notes of India which first came in to circulation (before Independence). Here is a nice collection for all the readers. The Best of BiZdoM ParT 1 | 4/14/2011 11
  • 13. The Best of BiZdoM ParT 1 | 4/14/2011 12
  • 14. THE BEST OF BIZDOM PART 1 The Best of BiZdoM ParT 1 | 4/14/2011 13
  • 15. The Best of BiZdoM ParT 1 | 4/14/2011 The origin of Love, Duck and Nil The term ‗love‘, meaning 0, in tennis is derived from the French ‗l‘oeuf‘, meaning ‗the egg‘ – an egg looking not unlike a 0. The same thinking gave rise to the use of ‗duck‘ in cricket for a batsman‘s score of 0. Scratch is the golfing term for 0, as in ‗scratch out‘, meaning to erase. A ‗scratch golfer‘ plays off a 0 handicap. Nil is a term that is rarely used outside the field of (one exception being the medical phrase ‗nil by mouth‘, meaning ‗not to be swallowed‘). Nil is a simple abbreviation of ‗nihil‘, the Latin word for nothing. 14
  • 16. THE BEST OF BIZDOM PART 1 Now an Indian Food recipe's search engine http://www.idlidosa.com Mascots for the London Olympics - 2012 Wenlock and Mandeville, the mascots for the 2012 Olympics in London, England. Wenlock will represent the Olympic games and Mandeville will represent the Paralympic games. Their names are a piece of history, Bytes:-  Wenlock is named after the Shropshire town of Much Wenlock where, in the mid-19th century, the Wenlock Games became one of the inspirations for the modern Olympic movement.  Mandeville‘s name is derived from Stoke Mandeville, in Buckinghamshire, home to Stoke Mandeville Hospital. The Best of BiZdoM ParT 1 | 4/14/2011 In the 1940s Dr Ludwig Guttman came to the hospital to set up a new spinal unit to help former soldiers suffering from spinal cord injuries. Looking for ways to inspire those in his care he encouraged them to take up and the Stoke Mandeville Games was formed, widely recognised as a forerunner of the modern Paralympic movement. 15
  • 17. These fictional characters were born with a name too You may know these fictional characters, but you might not know their full names. Lets put some in your box. 1. The Comic Book Guy on The Simpsons has a name! It‘s Jeff Albertson. But that wasn‘t the decision of creator Matt Groening. ―I was out of the room when [the writers] named him,‖ he told MTV in 2007. ―In my mind, ‗Louis Lane‘ was his name, and he was obsessed and tormented by Lois Lane.‖ 2. Barbie‘s full name is Barbara Millicent Roberts. (Ken‘s last name is Carson.) 3. Cap‘n Crunch‘s full name is Captain Horatio Magellan Crunch 4. Snuffleupagus has a first name—Aloysius. 5. In the Peanuts comic strip, Peppermint Patty‘s real name is Patricia Reichardt. The Best of BiZdoM ParT 1 | 4/14/2011 6. The Wizard of Oz rolls off the tongue a lot easier than his full name, Oscar Zoroaster Phadrig Isaac Norman Henkel Emmannuel Ambroise Diggs. From Frank Baum‘s Dorothy And the Wizard in Oz: ―It was a dreadfully long name to weigh down a poor innocent child, and one of the hardest lessons I ever learned was to remember my own name. When I grew up I just called myself O.Z., because the other initials were P-I-N-H-E-A-D; and that spelled ‗pinhead,‘ which was a reflection on my intelligence.‖ 7. Mr. Clean has a seldom-used first name—‖Veritably.‖ The name came from a ―Give Mr. Clean a First Name‖ promotion in 1962. 8. In a deleted scene in the 2006 Curious George movie, The Man With the Yellow Hat‘s name was revealed as Ted Shackleford. (Since the scene was deleted, perhaps this doesn‘t count.) 16
  • 18. THE BEST OF BIZDOM PART 1 9. The real name of Monopoly mascot Rich Uncle Pennybags is Milburn Pennybags. 10. The policeman in Monopoly has a name, too. You can thank Officer Edgar Mallory the next time he sends you to jail. 11. On Night Court, Nostradamus Shannon was better known as Bull. 12. On Entourage, Turtle‘s real name is Salvatore Assante. 13. Sesame Street‘s resident game show host Guy Smiley was using a pseudonym all these years. He was born Bernie Liederkrantz. 14. The Michelin Man‘s name is Bibendum. The Best of BiZdoM ParT 1 | 4/14/2011 15. On Gilligan‘s Island, Jonas Grumby was simply called The Skipper. 16. Staying on Gilligan‘s Island, The Professor was Roy Hinkley. 17. The unkempt Shaggy of Scooby-Doo fame has a rather proper real name—Norville Rogers. 18. The Pillsbury Doughboy‘s name is Poppin‘ Fresh. He has a wife, Poppie Fresh, and two kids, Popper and Bun Bun. 19. The patient in the classic game Operation is Cavity Sam. 20. The true identity of The Lone Ranger was John Reid. 17
  • 19. The Men Behind Liquors Here‘s some biographical detail on the men behind favorite tipples. 1. Captain Morga n The Captain wasn‘t always just the choice of sorority girls looking to blend spiced rum with Diet Coke; in the 17th century he was a feared privateer. Not only did the Welsh pirate marry his own cousin, he ran risky missions for the governor of Jamaica, including capturing some Spanish prisoners in Cuba and sacking Port-au-Prince in Haiti. He then plundered the Cuban coast before holding for ransom the entire city of Portobelo, Panama. He later looted and burned Panama City, but his pillaging career came to an end when Spain and England signed a peace treaty in 1671. Instead of getting in trouble for his high-seas antics, Morgan received knighthood and became the lieutenant governor of Jamaica. 2. Johnnie Walker The Best of BiZdoM ParT 1 | 4/14/2011 Walker, the name behind the world‘s most popular brand of Scotch whisky, was born in 1805 in Ayrshire, Scotland. When his father died in 1819, Johnnie inherited a trust of a little over 400 pounds, which the trustees invested in a grocery store. Walker grew to become a very successful grocer in the town of Kilmarnock and even sold a whisky, Walker‘s Kilmarnock Whisky. Johnnie‘s son Alexander was the one who actually turned the family into famous whisky men, though. Alexander had spent time in Glasgow learning how to blend teas, but he eventually returned to Kilmarnock to take over the grocery from his father. Alexander turned his blending expertise to whisky, and came up with ―Old Highland Whisky,‖ which later became Johnnie Walker Black Label. 3. Jack Daniel 18
  • 20. THE BEST OF BIZDOM PART 1 Jasper Newton ―Jack‖ Daniel of Tennessee whiskey fame was the descendant of Welsh settlers who came to the United States in the early 19th century. He was born in 1846 or 1850 and was one of 13 children. By 1866 he was distilling whiskey in Lynchburg, Tennessee. Unfortunately for the distiller, he had a bit of a temper. One morning in 1911 Daniel showed up for work early and couldn‘t get his safe open. He flew off the handle and kicked the offending strongbox. The kick was so ferocious that Daniel injured his toe, which then became infected. The infection soon became the blood poisoning that killed the whiskey mogul. Curious about why your bottle of J.D. also has Lem Motlow listed as the distillery‘s proprietor? Daniel‘s own busy life of distilling and safe-kicking kept him from ever finding a wife and siring an heir, so in 1907 he gave the distillery to his beloved nephew Lem Motlow, who had come to work for him as a bookkeeper. 4. Jose Cuervo The Best of BiZdoM ParT 1 | 4/14/2011 In 1758, Jose Antonio de Cuervo received a land grant from the King of Spain to start an agave farm in the Jalisco region of Mexico. Jose used his agave plants to make mescal, a popular Mexican liquor. In 1795, King Carlos IV gave the land grant to Cuervo‘s descendant Jose Maria Guadalupe de Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880, and in 1900 the booze started going by the brand name Jose Cuervo. The brand is still under the leadership of the original Jose Cuervo‘s family; current boss Juan-Domingo Beckmann is the sixth generation of Cuervo ancestors to run the company. 19
  • 21. 5. Jim Beam Jim Beam, the namesake of the world‘s best-selling bourbon whiskey, didn‘t actually start the distillery that now bears his name. His great-grandfather Jacob Beam opened the distillery in 1788 and started selling his first barrels of whiskey in 1795. In those days, the whiskey went by the less-catchy moniker of ―Old Tub.‖ Jacob Beam handed down the distillery to his son David Beam, who in turn passed it along to his son David M. Beam, who eventually handed the operation off to his son, Colonel James Beauregard Beam, in 1894. Although he was only 30 years old when he took over the family business, Jim Beam ran the distillery until Prohibition shut him down. Following repeal in 1933, Jim quickly built a distillery and began resurrecting the Old Tub brand, but he also added something new to the company‘s portfolio: a bourbon simply called Jim Beam. 6. Tanqueray When he was a young boy, Charles Tanqueray‘s path through life seemed pretty clear. He was the product of three straight generations of Bedfordshire clergymen, so it must have seemed natural to assume that he would take up the cloth himself. Wrong. Instead, he started distilling gin in 1830 in a little plant in London‘s Bloomsbury district. By 1847, he was shipping his gin to colonies around the The Best of BiZdoM ParT 1 | 4/14/2011 British Empire, where many plantation owners and troops had developed a taste for Tanqueray and tonic. 7. Campari 20
  • 22. THE BEST OF BIZDOM PART 1 Gaspare Campari found his calling quickly. By the time he was 14, he had risen to become a master drink mixer in Turin, and in this capacity he started dabbling with a recipe for an aperitif. When he eventually settled on the perfect mixture, his concoction had over 60 ingredients. In 1860, he founded Gruppo Campari to make his trademark bitters in Milan. Like Colonel Sanders‘ spice blend, the recipe for Campari is a closely guarded secret supposedly known by only the acting Gruppo Campari chairman, who works with a tiny group of employees to make the concentrate with which alcohol and water are infused to get Campari. The drink is still made from Gaspare Campari‘s recipe, though, which includes quinine, orange peel, rhubarb, and countless other flavorings. Tracking the Video Game Companies 1. Rare Rare, Ltd. which was formerly known as Rareware is a British video game development company. It was founded in 1982 by brothers Tim and Chris Stamper as Ashby Computers and Graphics Ltd. (ACG). In 2002, Rare was acquired by Microsoft. The Best of BiZdoM ParT 1 | 4/14/2011 21
  • 23. 2. Sega Sega was founded in 1940 as Standard Games (later Service Games) in Honolulu, Hawaii, United States, by Marty Bromely, Irving Bromberg, and James Humpert to provide coin-operated amusements for American servicemen on military bases. Bromely suggested that the company move to Tokyo, Japan in 1951 and in May 1952 "SErvice GAmes of Japan" was registered. 3. LucasArts The company was founded in May 1982 as the video game development group of Lucasfilm Limited, the film production company of George Lucas. Lucas had wanted his company to branch out into other areas of entertainment, and so he cooperated with Atari to produce video games. The original Lucasfilm Games was based upon the existing Lucasfilm movie . There were a number of variations on it. The Best of BiZdoM ParT 1 | 4/14/2011 4. Valve Valve Corporation is an American video game development and digital distribution company based in Bellevue, Washington, USA that was founded in 1996, and made famous by its first product, Half-Life, which was released in November 1998, and by its distribution software, Steam. 22
  • 24. THE BEST OF BIZDOM PART 1 5. Square-Enix Square Enix was formed as the result of a merger between Square Co. and the Enix Corporation. When Square and Enix merged in ‗03, Square‘s color scheme won the day. Here‘s hoping the castle in the background is some sort of EarthBound revival clue that no one‘s yet decoded. 6. Namco-Bandai Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai. The Best of BiZdoM ParT 1 | 4/14/2011 7. Blizzard 23
  • 25. Blizzard used to be called ―Silicon & Synapse‖ and have a grumpy, anthropomorphic brain wearing shoes as its mascot. But its current is still pretty old-school: It‘s been basically unchanged since 1994. 8. Funcom Founded in 1993 by Erik Gloersen, Ian Neil, Andre Backen, Gaute Godager and Olav Mørkrid. It is best known for the Massively Multiplayer Online Roleplaying Game (MMORPG) titles Age of Conan, Anarchy Online, and its The Longest Journey series of adventure games. The Best of BiZdoM ParT 1 | 4/14/2011 9. EA Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. EA‘s old confused people. ―Many customers mistook the square/circle/triangle for a stylized ―EOA.‖ Though they thought the ―E‖ stood for ―Electronic‖ and ―A‖ for ―Arts‖, they had no idea what the ―O‖ could stand for, except perhaps the o in ―Electronic.‖ 24
  • 26. THE BEST OF BIZDOM PART 1 10. Epic Games Epic Games was initially founded under the name of 'Potomac Computer Systems' in 1991 by Tim Sweeney in Rockville, Maryland, releasing its flagship product, ZZT, the same year. During the latter portion of ZZT's life span, the company became known as Epic MegaGames and subsequently released numerous popular shareware games. Back when it was called ―Epic MegaGames,‖ Epic‘s definitely had swagger, declaring itself ―the new name in computer entertainment‖ with a decidedly ‘90s box array; today, it rocks a badge that isn‘t out of place alongside the shooters and action games that are its trademark. 11. THQ The Best of BiZdoM ParT 1 | 4/14/2011 Trinity Acquisition Corporation was founded in 1989. In 1991, it merged with T*HQ (Toy Head-Quarters), a toy manufacurer and video game company founded around the same time as Trinity Acquisition. The combined company initially adopted the name T*HQ but was eventually renamed to THQ in the mid-1990s 25
  • 27. 12. SNK SNK Playmore Corporation is a Japanese video game hardware and software company. SNK is an acronym of Shin Nihon Kikaku, Japanese for "New Japan Project", which was SNK's original name. The company's legal and trading name became SNK in 1986. The original SNK was founded in Osaka, Japan, in July 1978 by Eikichi Kawasaki, and existed until October 22, 2001. Anticipating the end of his first company, Kawasaki founded the company Playmore in August 2001, which in 2003 became SNK Playmore. The Best of BiZdoM ParT 1 | 4/14/2011 13. Bethesda Founded in 1986 by Christopher Weaver in Bethesda, Maryland and moved to Rockville, Maryland in 1990 26
  • 28. THE BEST OF BIZDOM PART 1 14. Ubisoft The five brothers of the Guillemot family founded Ubisoft as a computer game publisher in 1986 in France (Brittany). 15. Nintendo Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel. It was originally named Nintendo Koppai. The name "Nintendo" translated from Japanese to English means "Leave luck to Heaven" The Best of BiZdoM ParT 1 | 4/14/2011 27
  • 29. Help detective Lalli crack a murder mystery Detective writer Kalpana Swaminathan, a surgeon by profession, is creator of Madam Lalli. In 2006, Swaminathan wrote her first volume ‗The Page 3 Murders‘ and followed it with the ‗The Gardener‘s Song‘ in 2008. ‗The Monochrome Madonna‘, the third in the series, published this month. Publishers Penguin Books-India, have launched an online game centred around the book in which the players help detective Lalli crack a murder mystery in a Mumbai apartment. Play Origin of 4 common items BAND-AIDS (1921) The Best of BiZdoM ParT 1 | 4/14/2011 In 1921, Earle Dickson, and employee of Johnson & Johnson, married a woman who kept injuring herself in the kitchen. * As he repeatedly bandaged her cuts and burns with gauze and adhesive tape, he became frustrated; the clumsy bandages kept falling off. So he decide to create something ―that would stay in place, be easily applied, and still retain its sterility.‖ He stuck some gauze in the center of a piece of adhesive tape, and covered the whole thing with crinoline to keep it sterile. It worked. * He made up a batch for his wife and took a few in to show his co-workers. The company‘s owner, James Johnson, heard about it and asked for a demonstration-which convinced him to begin manufacturing the product. IVORY SOAP (1879) 28
  • 30. THE BEST OF BIZDOM PART 1 Harley Procter and his cousin, chemist James Gammble, came up with a special new soap in 1878. It was smooth and fragrant and produced a consistant lather… but it wasn‘t Ivory-it was called White Soap-and it didn‘t float. * One day in 1879, the man operating Procter & Gamble‘s soap mixing machine forgot to turn it off when he went to lunch. On returning, he discovered that so much air had been whipped into the soap that it actually floated. * For some reason, the batch wasn‘t discarded-it was made into bars and shipped out with the other White Soap. Soon, to their surprise, P&G was getting letters demanding more of ―that soap that floats.‖ So they started putting extra air into every bar. * Now that they had a unique product, they needed a unique name. And they found it in the Bible. Procter was reading the 45th Psalm-which say: “All thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces…”-when it hit him that ivory was just the word he was looking for. * In October 1879, the first bar of Ivory Soap was sold. VELCRO (1957) A young Swiss inventor named George De Mestrel went for a hike one day in 1948. When he returned, he was annoyed to find burrs stuck to his clothes. But his annoyance turned to fascination. Why, he wondered, wouldn‘t it be possible to create synthetic burrs that could be used as fasteners? The Best of BiZdoM ParT 1 | 4/14/2011 * Most people scoffed but a French weaver took him seriously. Using a small loom, the weaver hand-wove two cotton strips that stuck together when they touched. The secret: one strip had hooks, the other had loops. * Years passed; De Mestrel experimented constantly. Finally he found a suitable material-nylon, which, it turned out, became very hard when treated with infrared light. * Now he knew how to make loops by machine-but he still couldn‘;t figure out how to mass-produce the hooks. * Finally a solution hit him. He bought a pair of barber‘s clippers and took then to a weaver. With the clippers, he demonstrated his idea-a loom that snipped loops as it wove them, creating little nylon hooks. He worked 29
  • 31. onthe project for a year-and when it was finally completed, Velco (―Vel‖ for velvet, ―cro‖ for crochet) was born. The product had taken a decade to perfect. POP-UP ELECTRIC TOASTER The first electric toasters, which appeared around 1900, were primitively constructed heating coils that were terrible fire hazards. However, they were a luxury-it was the first time in history that people didn‘t need to fire up a stove just to make a piece of toast. * There was a built-in problem, though-the bread had to be constantly watched or it would burn to a crisp. * In 1919, Charles Strite, a Minnesota factory worker, got sick of the burnt toast in the company cafeteria. So, in his spare time, he designed and patented the first pop-up toaster. Then he went into business manufacturing them. It took years to work out the bugs, but by 1926, Strite‘s ―Toastmasters‖ were relatively fireproof. * A few years late, a New York businessman purchased Strite‘s company and invested heavily in advertising- which proved to be the key ingredient in making the toaster a common household appliance. The Best of BiZdoM ParT 1 | 4/14/2011 30
  • 32. THE BEST OF BIZDOM PART 1 The first digital camera This is a prototype digital camera Kodak produced way back in 1975. The ―toaster-sized‖ system relied on a cassette tape for recording data. The digitized images took 23 seconds to record to tape which then had to be played back using a specialized system (shown in the second photo — note the name of the Motorola computer, ―EXORciser‖). The Best of BiZdoM ParT 1 | 4/14/2011 31
  • 33. 12 Natural Resources by Country The Best of BiZdoM ParT 1 | 4/14/2011 Mint Resource Map via Mint dot com DENIZEN from Levi Strauss Levi Strauss & Co., U.S. Jeans maker launched a new low priced global Levis brand aimed at the Asia, specifically China. The new brand of jean is called the "dENIZEN" is aimed at young consumers. 32
  • 34. THE BEST OF BIZDOM PART 1 :- dENIZEN is the first brand in the company's long history to make a global debut in Asia, and to be launched outside the U.S. dENiZEN, the brand name, means "inhabitant" and echoes of the words denim, citizen and netizen. Bytes:- Levi Strauss was founded in 1853 by a German-Jewish immigrant to the U.S. On May 20, 1873, the company received U.S. Patent No.139,121 for the process of putting rivets in pants for strength. The two-horse brand design was first used in 1886, and the red tab attached to the left rear pocket was created in 1936. DISCOVERING X-RAYS X-rays are a type of radiation can penetrate materials that light can not. These rays allow us to "see" inside objects (for example, the human body) without opening them. The story begins with X-ray experiments by the British scientist William Crookes , who investigated in the nineteenth century the effect of certain gases to energy shocks. These experiments took place in a vacuum tube, and electrodes to generate high voltage current. Él lo llamó tubo de Crookes . He called Crookes tube. Despite the discovery, Crookes did not continue investigating this effect. Nikola Tesla , in 1887, he began to study this effect created by Crookes tubes. One of the consequences of their research was to warn the scientific community to the danger of biological organisms which involves exposure to these radiations. The Best of BiZdoM ParT 1 | 4/14/2011 33
  • 35. In 1885, 8 November, the German physicist Wilhelm Conrad Röntgen at the University of Würzburg in Germany, discovered a new form of penetrating radiation. He found that by passing electricity through a vacuum he produced a new type of high energy radiation that he called X- (for unknown) rays. The Best of BiZdoM ParT 1 | 4/14/2011 To test his discovery, Roentgen made an X-ray image of his wife Bertha's hand, clearly showing the bones of her hand and a pretty hefty wedding ring. Roentgen also discovered that a beam of Xrays could pass through the body to produce an image on a photographic plate. Roentgen found that while bones appeared as clear images on the plate, soft tissues, such as muscle and skin, were much less distinct. 34
  • 36. THE BEST OF BIZDOM PART 1 LOOKING INSIDE THE BODY Within weeks, Roentgen‘s discovery was greeted as one of the most significant in the history of medicine. For the first time doctors could look inside the living body without having to cut it open. Today, X-rays are used routinely to detect broken bones and other disorders. A Communist in the house of Tatas Shapurji Saklatvala (28 1874 – 16 1936) was a British politician of Indian Parsi heritage. He was the third Indian Member of Parliament (MP) in the Parliament of the United Kingdom and also the first Communist to Britain‘s House of Commons. His mother was a Tata and he was a nephew of Mr. J N Tata. From the mid-1880s, Tata commissioned a series of surveys in India's coal-producing areas, such as Bihar and Orissa in the northeast of the subcontinent, to locate iron ore within easy reach of coal deposits and water, both essential elements in steel production. The intrepid hunters were C M Weld, Dorab Tata and Shapurji Saklatvala. However his health suffered so much that he was sent to London to recuperate. Political career Saklatvala joined the Independent Labour Party, the Labour Party and on its formation the Communist Party The Best of BiZdoM ParT 1 | 4/14/2011 of Great Britain (Labour allowed joint membership at the time). He attended the 2nd Pan-African Congress held in Paris in 1921. At the 1922 general election he was elected as the Communist candidate for the constituency of Battersea North, with the support of the Labour Party. 35
  • 37. The New United-Continental United's name and its Chicago headquarters will survive the tie-up, but not the "tulip," the giant Saul Bass- designed "U" that has graced United's jets for nearly 40 years. The Best of BiZdoM ParT 1 | 4/14/2011 By borrowing elements from both carriers, United and Continental are breaking with the recent precedent of adopting the name and brand of the larger carrier. Delta Air Lines' corporate identity and onboard service 36
  • 38. THE BEST OF BIZDOM PART 1 survived its 2008 merger with Northwest Airlines, while America West Airlines executives dropped their brand for the better-known US Airways following their 2005 acquisition of the struggling carrier. Where are the billionaires? Created by Jordi Planas Manzano, each circle represents a billionaire. Ruskin Bond makes first mo vie appearance in Saat Khoon Maaf The Best of BiZdoM ParT 1 | 4/14/2011 Ruskin Bond is making his first appearance on silver screen in Vishal Bharadwaj's Saat Khoon Maaf, based on his own novel titled ‗Susanna's Seven Husbands‘. 37
  • 39. The prolific English writer of children's works and more, who lives amidst a large adopted family in a cottage in Mussorie ("Where the grass is still green and the air is still free"). An Indian author of British origin, Bond's writing has lured several filmmakers into making films of his novels. ‗The Flight of Pigeons,‘ for instance, was adapted by Merchant Ivory films to make the Shashi Kapoor-starrer Junoon. This is the second time that Bhardwaj is adapting Bond's book, the first being Blue Umbrella. 100th Anniversary of the Birth of Mother Teresa On the occasion of the 100th anniversary of the birth of Anjezë Gonxhe Bojaxhiu, known around the world as Mother Teresa, the Austrian Post Office is issuing a commemorative that in a way is to be seen as a sign of respect for this great woman. Few days back, German post also realeased a postage stamp to celebrate 100th birthday of Mother Teresa. The Best of BiZdoM ParT 1 | 4/14/2011 38
  • 40. THE BEST OF BIZDOM PART 1 If Facebook, YouTube and Skype were advertised in the 1960's The Best of BiZdoM ParT 1 | 4/14/2011 39
  • 41. Beer Drinking Maps The Economist posted the following map of global beer drinking, using multiple sources for their data. China seems to have already won this race, but the U.S. isn't too far behind. The Zippo lighter designed by Rohit Bal The Best of BiZdoM ParT 1 | 4/14/2011 For years, close to 80 actually, Zippo has been an icon of American cool. Soon people will be able to lay their hands on one imprinted with ‗Zippo from Rohit Bal'. 40
  • 42. THE BEST OF BIZDOM PART 1 The First Motor car A Catholic priest named Father Ferdinand Verbiest has been said to have built a steam powered vehicle for the Chinese Emperor Chien Lung around 1678. The first vehicle to move under its own power for which there is a record was designed by Nicholas Joseph Cugnot and constructed by M. Brezin in France in 1769. It ran on steam and on rails. A replica of this vehicle is on display at the Conservatoire des Arts et Metiers, in Paris. Cugnot (1725 – 1804) was a French inventor and military engineer experimented with working models of steam-engine-powered vehicles for the French Army, intended for traning cannon, starting in 1765 and built a working vehicle that was steam powered, using the The Best of BiZdoM ParT 1 | 4/14/2011 steam to turn a piston that turned the wheels in 1769. 41
  • 43. The first non-rail automobile was made by Jean Joseph Étienne Lenoir ( 12, 1822 - August 4, 1900) he was a Belgian engineer, generally credited with designing the world's first internal-combustion engine. The Lenoir Engine By 1859, Lenoir's experimentation with electricity led him to develop the first internal combustion engine, a single-cylinder two-stroke engine which burnt a mixture of coal gas and air ignited by a "jumping spark" The Best of BiZdoM ParT 1 | 4/14/2011 ignition system by Ruhmkorff coil, and which he patented in 1860. 42
  • 44. THE BEST OF BIZDOM PART 1 Oldest detergent soap The first ―self-acting‖ laundry detergent was launched by Henkel in the German market on June 6, 1907, and was given the name ―Persil‖. The name derived from the two most important chemical raw materials in the product, perborate and silicate. Persil quickly made its name on the market, winning the trust of consumers. To assure consumers of the product‘s consistently high quality, Persil was given a manufacturer‘s warranty. The ―White Lady,‖ created in 1922, was Persil‘s most famous advertising image. She featured on placards and metal signs until the beginning of the 1960s. When she started smiling again for Persil in 1950 for the first time since the World War II, she conveyed to many Germans the feeling that lasting peace had finally arrived. The Best of BiZdoM ParT 1 | 4/14/2011 Today, both Henkel and Unilever manufacture their own formulations. Persil is Unilever's premium brand in the United Kingdom and the Republic of Ireland. 43
  • 45. What was invented by Bartolomeo Cristofori ? Bartolomeo Cristofori di Francesco was an Italian maker of musical instruments, and is regarded as the inventor of what would become the present-day piano. The Best of BiZdoM ParT 1 | 4/14/2011 The Cristofori piano action, as depicted in the 11th edition of the Encyclopedia Brittanica 44
  • 46. THE BEST OF BIZDOM PART 1 Princess Diana selling lingerie in China? PRINCESS Diana‘s image is being exploited in tacky adverts to sell sexy underwear. Posters show a lookalike of the Princess posing in just a bra, pants and a tiara with the slogan: ―Feel the romance of British royalty, Diana underwear.‖ To mark the anniversary of Diana's death on August 31, 1997 – caused by a road accident in Paris – Chinese firm Jealousy International unveiled the new range of lingerie called Diana at Shenzhen airport in southern China. Mitticool - a product of Mansukhbhai The Best of BiZdoM ParT 1 | 4/14/2011 Mansukhbhai, a school drop-out, he has achieved a feat that many in the world envy today. The simple and unassuming Mansukhbhai is not keen on money. His ambition is to make more low-cost and eco-friendly products for the masses. "I failed in the tenth standard. But I was not disappointed as I knew that I was capable of making something new," says Mansukhbhai who holds a patent for Mitticool. He has been popularising earthen products since 1988. Besides, the low-cost fridge, he has developed a water filter, non- stick tava and a pressure cooker all made of clay. 45
  • 47. (Presenting the national award to Mansukhbhai in , President Pratibha Patil) Mitticool, a clay refrigerator that works without electricity had turned the world's attention to its creator Mansukhbhai Prajapati, a craftsman based in Gujarat. "A good majority of Indians cannot buy a fridge as it is expensive. Besides this, electricity bills and maintenance cost is also high. Mitticool is an eco-friendly product which has no maintenance costs. It also retains the original taste of vegetables, says Mansukhbhai who has sold 1500 units so far. The upper part of the refrigerator stores water, while the bottom unit has space for fruits, vegetables and milk. The Best of BiZdoM ParT 1 | 4/14/2011 46
  • 48. THE BEST OF BIZDOM PART 1 The beginning Pottery has been the Prajapati family's traditional business. Mansukhbhai‘s family belonged to Morbi in Rajkot district. However, his father gave up the profession as it was not getting them any money. It was all hard work without much gain. He being the only son was sent to school on the hope that he would do well in academics and get a good life. However, he disappointed them when he failed tenth standard. To make matters worse, he refused to take up construction work which his father had started doing. He was however forced to do all sorts of odd jobs. He even injured an eye working in a brick factory. "I was fed up. I wanted to start my own factory. But there was no way I could do it without resources. I joined a tile factory. I worked there for sometime. This was a turning point for me," he says. He found that tiles were manufactured at a fast pace with a machine which was quite expensive. He took a loan of Rs 30,000 and started a small factory. At the age of 18, he made a machine, which could make 600 tavas a day instead of 100 tavas they used to make manually. This gave him lot of confidence to explore and innovate. He got the idea to make a machine for about Rs 4,000, which could help him manufacture more tavas than was being done manually. His initiative to restart the pottery business was not taken positively. But he went ahead despite opposition. The business By 1995, he realised the need to build a water filter. The market had steel filters which were not very efficient. After months of research and hard work, he built a water filter. Luck favoured him too. "A person who had The Best of BiZdoM ParT 1 | 4/14/2011 settled in Nairobi heard about my project and approached me for 500 units. I was excited. I sold it making Rs 100,000 on the first sale. It was a good start. The product I developed was sold in Nairobi even before it sold in India," he says. The water filters priced at Rs 350 to 400 are quite popular. Later in 2005, he started the non- stick tava (pan) business. "My wife could not buy a non-stick tava as it was costly. So I thought many people would be facing the same problem. That's when I designed the non-stick tavas, priced between Rs 50-100." It took him a year to research and experiment -- testing the material for the non stick coating etc. The food grade test for the pan was done by Tata Chemicals in Mumbai. Mansukhbhai has sold more than 50,000 tavas. He had to make thousands of tavas before he made the perfect one. Gujarat Grassroots Innovation Network and professors at Indian Institute of Management, Ahmedabad and 47
  • 49. the National Innovation Foundation, extended their help in the form of grant and guidance for getting the patent, making the packing box and lab testing of products. The idea behind Mitticool During the 2001 earthquake, all earthen pots were broken. Some people told me the poor people's refrigerators are broken. They referred to the 'matkas'(pots) as refrigerators. It struck me then that I must try to make a fridge for those who cannot afford to buy a fridge. The patent winning Mitticool has been the most challenging product for him. It needed a lot of experimenting. He started work on it in 2001; the product was finally ready by 2004. The Best of BiZdoM ParT 1 | 4/14/2011 It took him almost four years of hard labour and an investment of about Rs 10 lakh (Rs 1 million). An engineer who saw the fridge asked him to make 100 units. This was a great morale booster. It takes 10 people to make a fridge in one day. Made from clay, the refrigerator can store water, fruits, and vegetables for 8 days and milk for one day. 48
  • 50. THE BEST OF BIZDOM PART 1 Edun’s Bono and Ali Hewson in Louis Vuitton Ad Bono and Ali Hewson have been cast in the newest Louis Vuitton Core Values campaign — and they're wearing clothes from Edun, the ethical clothing label they founded (and of which LVMH owns nearly 50 percent), marking the first time Vuitton has credited another fashion label in its ads. Another : It‘s the first time that the U2 front man has appeared in an ad without his band, and the first time a label other than Vuitton is getting a fashion credit. Who owns Kidzzbank.com ? Launched in year 2008 is conceived and hosted by ING Vysya Bank, to introduce kids to the concept of money The Best of BiZdoM ParT 1 | 4/14/2011 and savings in a fun way. The bank claims that it is purely a corporate social responsibility endeavour to educate kids about saving and investing money. IndiGo oomph factor IndiGo airline, which is just 4 year old has done a makeover exercise for its crew. The new uniform, the hats and look oozes oomph and yet is classy, elegant and uber-cool. The new uniform is single-piece navy-blue tunic with a highlight of indigo on the belt. 49
  • 51. Indigo has partnered with fashion designer Rajesh Pratap Singh for the uniform and stylist Ambika Pillai for the make-up, hair, and "model looks" for the crew. Celebrity hair and makeup artist Ambika Pillai was brought in to give the crew a new global look. Along the lines of Singapore Airlines and its famous "Singapore Girl" Pillai came up with a standard and unique IndiGo look for all the girls with a set short hair style. The makeup is a beautiful pink and brick red color on the lips and nails makes a remarkable statement and the eyes are nude with a pull out liner, thus creating an entirely new look for the IndiGo cabin crew. The whole thing has done as IndiGo has planned international operations which are due to commence in late . :- IndiGo will be the first airline in India to feature a hat on its cabin crew. The Best of BiZdoM ParT 1 | 4/14/2011 Kraft Food's - Fill up the can campaign Kraft Foods has launched a worldwide initiative to celebrate play and fight world hunger through an app on Kraft Foods' corporate Facebook site. The company is encouraging consumers to upload photos of people at play. And for each photo provided, Kraft Foods will donate five meals (up to 500,000) to the United Nations World Food Programme's Fill the Cup campaign, which aims to feed more than 20 million children around the world who go to school hungry every day. 50
  • 52. THE BEST OF BIZDOM PART 1 :-  This "playful" initiative introduces Kraft Foods' annual global week of service – Delicious Difference Week  Approximately 14,000 Kraft Foods employees in 50 countries around the world will volunteer time to hunger relief and healthy lifestyles service projects in their communities. Together with Cadbury colleagues for the first time  Delicious Difference Week will be the largest employee volunteer event in the company's history In addition to the commitment to build playgrounds across the country, Kraft Foods Foundation becomes an official National Partner of KaBOOM!. Kraft Foods Foundation will serve alongside KaBOOM! as a national proponent of the importance of play and will assist in creating solutions to address the play deficit currently existing in thousands of communities nationwide. Bites:- Kraft Foods, through its Kool-Aid and Oscar Mayer brands, has built 32 playgrounds in the United States with KaBOOM! The Best of BiZdoM ParT 1 | 4/14/2011 The story of "Silly Putty" 51
  • 53. Silly Putty was introduced as a toy by Peter Hodgson, a marketing consultant, who packaged one-ounce portions of the rubber-like material in plastic eggs. It can be stretched, rolled into a bouncing ball, or used to transfer colored ink from print. The original discovery is made in 1943 by James Wright, who combined silicone oil and boric acid in the laboratories of General Electric. He was researching methods of making synthetic rubber, but at the time no significant application existed for the material. However, it was passed around as a curiosity. Hodgson saw a sample and realized its potential simply for entertainment and coined its name for marketing it as a toy. Its popularity made him a millionaire. The Best of BiZdoM ParT 1 | 4/14/2011 52
  • 54. THE BEST OF BIZDOM PART 1 The Peter Principle The Peter Principle: Why Things Always Go Wrong was a slim, 167-page management self-help book that became a best seller. It is a book by Laurence J. Peter (a former teacher) and Raymond Hull (a playwright). The root of the entire book, the condition of incompetence that Peter called ―Final Placement Syndrome,‖ leads some to develop ―Abnormal Tabulology‖ (an ―unusual and highly significant arrangement of his desk‖). This pathology is manifested, for example, in ―Tabulatory Gigantism‖ (an obsession with having a bigger desk than his colleagues). The ―Teeter-Totter Syndrome‖ refers to ―a complete inability to make decisions‖ and ―Cachinatory Inertia‖ means ―the habit of telling jokes instead of getting on with business‖. Later some aspects of the theory were revived in the 1990s by the cynical business cartoon Dilbert by Scott Adams. KFC places 'Double Down ' ad campaign on girls ' butts The Best of BiZdoM ParT 1 | 4/14/2011 53
  • 55. KFC is getting creative, but taking some heat, for their latest ad campaign by using the backsides of female college students. KFC wants to advertise its bunless burger on the buns of college girls. On select U.S. college campuses, girls will be given Double Down sweat pants to encourage them and others to try the sandwich KFC launched earlier this year. The Double Down has two pieces of chicken -- breaded or grilled -- which serve as the bread. Between the chicken there is bacon, cheese and sauce. KFC says calorie-wise, the sandwich is similar to many burgers at other fast food restaurants. This campaign was launched on the Spalding University campus in Louisville, where KFC is headquartered. KFC launched the initiative this week in Louisville, Ky., where brand ambassadors ing the one-of-a-kind Double Down clothing attracted fellow students across campus with KFC gift certificates. Female students interested in becoming ambassadors at their schools may contact KFC on the company‘s Facebook page (www.facebook.com/kfc). KFC will select students at three additional campuses and outfit them with the customized sweat pants, KFC gift checks to distribute and a $500 stipend for their involvement. Read More Celebrity Invention 1 The Best of BiZdoM ParT 1 | 4/14/2011 Inventor: Samuel Clemens (Mark Twain) had three patents on inventions of his own. Mark Twain (Samuel L. Clemens) received his first patent (#121,992) for the "Improvement in Adjustable and Detachable Straps for Garments" on December 19, 1871. The strap was used to tighten shirts at the waist, and 54
  • 56. THE BEST OF BIZDOM PART 1 was supposed to take the place of suspenders. Twain patented his self-pasting scrapbook in 1873 and contrary to a popular myth, it was a success. The folding advertising leaflet at bottom is American; the pink leaflet is English, and the catalogue at left dates from 1901 and lists the dozens of formats and bindings available. Additional : Why Did Samuel Clemens Use the Pen Name of Mark Twain? Mark twain is a term used in steam boat piloting. It means the water is 13 Mark Twain's dream job was to be a pilot of a steam boat so he used the term as his pen name. He got famous after he used it so he kept on using the name Mark Twain. Celebrity Invention 2 Inventor: Abraham Lincoln Abraham Lincoln had a strong interest in new nology and is the only U.S. President to hold a patent. Lincoln received Patent # 6,469 for "A Device for Buoying Vessels Over Shoals" on May 22, 1849. The invention consists of a set of bellows attached to the hull of a ship just below the water line. On reaching a shallow place, the bellows are filled with air and the vessel, thus buoyed, is expected to float clear. The Best of BiZdoM ParT 1 | 4/14/2011 55
  • 57. Build A Dream Car The Best of BiZdoM ParT 1 | 4/14/2011 56
  • 58. THE BEST OF BIZDOM PART 1 This is a teaser website hosted by Tata Motors to build your own Aria. Kind of flash game, having 5 levels - Chassis, Dashboard, Interior, Exterior, Engine and Special Feature. Chaek it out: http://www.buildadreamcar.com Top-Earning Dead Celebrities Michael Jackson King of Pop has landed the top spot on Forbes‘ 10th annual ranking of the Top-Earning Dead Celebrities. Although Jackson never got a slot on Forbes'' annual Celebrity 100 list during his life, he earned more than any other star in the past year, apart from Oprah Winfrey. Not only did he grace the top spot with a whopping 275 million dollars, he out-earned the other 12 stars on the list combined. Elvis Presley came in second. The King of Rock n‘ Roll''s estate pulled down 60 million dollars in the 12-month period. Lord of the Rings author J.R.R Tolkien took the third spot. The top 10 earners: 1.Michael Jackson 2.Elvis Presley 3.J.R.R. Tolkien 4.Charles Schulz The Best of BiZdoM ParT 1 | 4/14/2011 5.John Lennon 6.Stieg Larsson 7.Dr. Seuss (Theodor Geisel) 8.Albert Einstein 9.George Steinbrenner 10.Richard Rodgers 57
  • 59. Inventions & Inventors: Guglielmo Marconi Italian physicist and inventor who is credited with the invention of radio or wireless telegraphy. Guglielmo Marconi was born in a wealthy family of Bologna. In 1895 he was able to transmit wireless telegraph signals to two kilometers, which is considered the birth of radio. Son of an Italian father and Irish mother, he studied at Leghorn and later at the Universities of Bologna and Florence, where he became interested in experiments on the airwaves. The Best of BiZdoM ParT 1 | 4/14/2011 By 1894 he began to investigate the transmission and reception of electromagnetic waves in his father's house in Bologna, gradually increasing the distance between transmitter and receiver from 30 cm up to hundreds of meters. In 1895 he discovered that by placing a Hertz spark generator on top of a rod, the reception range could be increased to several kilometers. He built a small device, whose range was 2.5 km, consisting of a transmitter, a 58
  • 60. THE BEST OF BIZDOM PART 1 Hertz spark generator and a receiver based on the effect discovered by the French engineer Edouard Branly in 1890. After seeing not much response with the Italian authorities, Marconi decided to go to the UK. Soon after arriving in London he received the support of the chief engineer of the Post Office, and in July 1896 after a series of improvements, he manged to patented the invention, which caused a stir among scientists of the time. How doodling evolved at Google Google doodlers are a small team of artists who create the decorative s for the company's home page, images that celebrate events as varied as the 30th anniversary of Pac-Man and the 70th birthday of John Lennon to the invention of the bar code and the landing of the Mars rover. It all started with Dennis Hwang, who grew up in Korea and came to the United States in middle school, not speaking a word of English. After doodling his way through school, Hwang graduated from Stanford with degrees in art and computer science. In 2000, working as an intern, Hwang was asked by Google founders Larry Page and Sergey Brin to do a doodle for Bastille Day. The Best of BiZdoM ParT 1 | 4/14/2011 Hwang realized, "Something that used to be frowned upon -- my drawing -- turned out to be my greatest asset." Page and Brin had started the doodle tradition in the summer of 1998 as a way to alert users they were "out of office," at the Burning Man festival. In case the site crashed, they wanted users to know why no one at Google was answering the phone. Using clip art, Page and Brin created a small stickman figure placed behind the second "O" in Google. "Larry and Sergey had done some of these themselves," Hwang said of the first doodles. "And they used freelance artists. The doodles didn't have any consistency, and they covered mainly the big U.S. holidays. So when I joined, we started a slightly more formal process and looked at how to have more fun with it." 59
  • 61. He continued: "Since early on, our users have been very passionate about the doodles. In 2003, we celebrated the 50th anniversary of the understanding of DNA. I created something I thought was pretty aesthetically exciting and proudly posted it. Within minutes, I started to get e-mails from around the world, with scientists saying this is not a double helix. It was a couple of pixels off in terms of the crossover point." Hwang, now a webmaster at Google who continues to consult with the doodle team, believes that the Google home page, in essence, is the face of the company. "I think when users see the face changing to reflect the holidays and occasions they too are celebrating with their families, it gives them a connection and reminds them there are people working hard behind the scenes." Google "Chief Doodler" Micheal Lopez leads a small team of doodlers who create variations on the Google to mark anniversaries of various events around the world New Inventions For Common Problems The Best of BiZdoM ParT 1 | 4/14/2011 60
  • 62. THE BEST OF BIZDOM PART 1 Upstanding Toothbrush When the toothbrush is set down, it will sway momentarily until it reaches a balanced position - just like a tumble doll. Bladeless Fan Dyson fans use Air Multiplier nology to draw in air and amplify it. With no blades or grille, they are safe and easy to clean. The Best of BiZdoM ParT 1 | 4/14/2011 Two Way Toothpaste Two way toothpaste is ideal for those who get angry with their partner for squeezing the toothpaste from the front. 61
  • 63. Infinite USB Innovative USB plug designed to act as a USB hub when plugged in. Sixpack Bottle Carrier The Best of BiZdoM ParT 1 | 4/14/2011 It can safely tran up to six beer, soft drink, or water bottles. 62
  • 64. THE BEST OF BIZDOM PART 1 Greenbo Rail Planter Simply place your Greenbo planter on your railing, deck or fence. State of the art unique design assures its secure fit and stability. The Best of BiZdoM ParT 1 | 4/14/2011 Innovative Sewing Needle With a bit of pressure, the loop eye of Big Eye Needle expands to the size of a button hole - making threading a cinch! 63
  • 65. Holidoo: Zoo sells elephant poop in time for Christmas Believe it or not, people who garden might actually want some elephant dung to spread around their flower beds. From a zoo spokeswoman: "Holidoo is the ideal present for garden enthusiasts or that person who seems to have everything! The festively packaged Holidoo product is available exclusively during the holiday season only at the ZooStore in jumbo-sized, 4-gallon containers. Traditional Zoo Doo compost is also available in 2-gallon buckets or pints for stocking stuffers." In that case, maybe the naughty kids really will get dung in their stockings. Holidoo is a blend of elephant manure and bedding, "the biggest and richest composting materials at the zoo," according to zoo officials. A four-gallon container costs $20. The year-round Zoo Doo costs $12.95 for a two-gallon container and $4.95 for the pint-sized "stocking- stuffer" container. Both blends are available at Woodland Park's two ZooStores. The Best of BiZdoM ParT 1 | 4/14/2011 64
  • 66. THE BEST OF BIZDOM PART 1 Figment.com: This is your place to Read, Write, Connec Out: Banging out manuscripts on a typewriter, dispatching them to the all-mighty publisher, and then waiting on pins and needles to see if you‘ve won the literary lottery. In: Tapping out a short story on your cell phone/PDA/laptop, posting it online, swapping feedback, tips, and ―fave‖ books with a virtual community of aspiring writers and literati-in-training. And oh yeah, maybe you‘ll be discovered by a publishing agent. That‘s what Figment.com hopes to be, ―a sort of literary Facebook for the teenage set.‖ Inspired by the success of the very young, hip cell phone novel (fiction composed on mobile devices), Figment.com is the invention of two prominent editors hoping to create a ―social network for young-adult fiction.‖ Jacob Lewis, former managing editor of The New Yorker, and Dana Goodyear, a current staff writer for the magazine, got the idea for the site from a 2008 New Yorker article Ms. Goodyear wrote on cell phone novels composed by young Japanese women, according to The New York Times. The Best of BiZdoM ParT 1 | 4/14/2011 65
  • 67. Linda Himelstein: Smirnoff, rags to riches to rags Chances are, when you take a shot of vodka, the last thing you think about is the story behind the brand. But there's a lot of history there, especially if the vodka is Smirnoff. In "The King of Vodka," Linda Himelstein chronicles the history of Pyotr Smirnov, the man who built and lost an alcohol empire. "I became just completely enamored and passionate with the story of this man who was a serf, who came from nothing in tsarist Russia to become one of the richest and most powerful merchants there was," Himelstein says. "And his brand still exists today." Himelstein fell into the story somewhat by accident, as Smirnov's The Best of BiZdoM ParT 1 | 4/14/2011 descendants began to sue for the trademarks and copyrights they had lost under communism. The more Himelstein - then working as the legal affairs editor at Business Week magazine - looked into the saga, the more she became fascinated by the man behind the Smirnoff name. Part of what intrigued Himelstein was the way Smirnov's story mirrored Russian history. As he bought his freedom from serfdom, Russia went through emancipation. And as the wealthy elite in Russia lost what they'd accrued, Smirnov took a hard hit. "I was immediately fascinated by it," Himelstein says. "I never really thought about what happened to those people, the haves in Russia, after the revolution." 66
  • 68. THE BEST OF BIZDOM PART 1 Smirnov's story also intersects with those of many of his notable Russian contemporaries, which adds to the book's rich historical context. "Tolstoy was one of the great temperance advocates in the 19th century, and he fought hard against the things Smirnov was doing," Himelstein says. "Chekhov wrote articles, and in some of the articles, he referred to Smirnov and other vodka makers as peddlers of poison." Chronicling the history was no easy feat for Himelstein, who notes that "The King of Vodka" was a daunting undertaking. Even with a full-time translator working alongside her, the author confronted her fair share of challenges. "I wouldn't recommend it to anyone, really," Himelstein says. "The language barrier obviously was pretty difficult, and Russia's historical archives are not very much like America's archives, so finding information can be very, very difficult." But her efforts were worthwhile: "The King of Vodka" is an impressive, in-depth story of a man who might otherwise be forgotten. And while Himelstein still isn't a heavy drinker, she does have a newfound appreciation for the Smirnoff brand. "Before I started the project, I had no idea what the difference was between various vodka brands," she says. "But now I actually know how to taste them and can taste the difference. And I like Smirnoff." Happily Unmarried !! Brainchild of Rajat Tuli and Rahul Anand, both post-graduates from MICA, the idea came about with the duo wanting to be in every category that was dull and boring and inject in it a dose of cheek and fun. Have a look at their products The Best of BiZdoM ParT 1 | 4/14/2011 A common folk-joke among all of us happily unmarried people is why we should have a cow in our house when readymade milk is available. The argument put forward against this is ―there are certain other needs also apart from milk!!‖..maybe this venture solve this also Metro Logos of the World 67
  • 69. Oblation Run (University of the Philippines) The Best of BiZdoM ParT 1 | 4/14/2011 Nude members of a university fraternity (C) run through a crowd of fellow students during the traditional 'Oblation Run' at the University of the Philipppines campus in suburban Manila on December 15, . The nude run is used each year to draw attention to the major issues of the day in the Philippines. Since its inception in 1977, the Oblation Run has sought to bring to the awareness not only to students but also to the general public the burning issues of the day. 68
  • 70. THE BEST OF BIZDOM PART 1 The Oblation (Pahinungod) is a concrete statue by Filipino artist Guillermo E. Tolentino which serves as the iconic symbol of the University of the Philippines. It depicts a man facing upward with arms outstretched, symbolizing selfless offering of oneself to his country. Beatles' Abbey Road Crossing Wins Protected Sta tus The most famous pedestrian crossing in popular music, outside Abbey Road Studios in north London, was The Best of BiZdoM ParT 1 | 4/14/2011 designated a site of national importance by the British government on Wednesday. Beatles fans from around the world flock to the road to pose for photographs imitating the picture on the "Abbey Road" album cover which shows Paul, John, George and Ringo strolling over the crossing. "This London zebra crossing is no castle or cathedral but, thanks to the Beatles and a 10-minute photoshoot one August morning in 1969, it has just as strong a claim as any to be seen as part of our heritage," said John Penrose, Minister for Tourism and Heritage in a statement. 69
  • 71. Starbucks has revealed a new in an attempt to push into new markets. The world's biggest coffee company has dropped the words encircling its iconic sea nymph on its mugs as the group prepares to celebrate its 40th anniversary in . The move is part of a broader rebranding that will affect the look and feel of stores and include new formats in the UK. YWCA becomes Platform 51 in the UK, but Indian unit choses to retain name The Best of BiZdoM ParT 1 | 4/14/2011 The Young Women's Christian Association, one of Britain's oldest charitable organizations, changed its name to better reflect its role today, officials said. 70
  • 72. THE BEST OF BIZDOM PART 1 The YWCA, established in 1855 to help young women traveling to London for the first time, now is Platform 51, a name selected because 51 percent of people are female and "women use us as a platform for having their say and for helping them into the next stage of their lives," an organization official told The Daily Telegraph in an interview published . Officials at the World YWCA headquarters in Geneva, Switzerland, told British media none of the 124 branches in other countries will follow Platform 51's lead. Diesel Fresh & Bright Superheroes - Making the world a brighter place Diesel are fulfilling many of our superhero related fantasies with their recently released 'Fresh and Bright' underwear campaign. From top to bottom, we have Dr. Score (always has extra balls), Supperman (neither a bird, nor a plane. it‘s the supper!), Iron Boy (only he can solve the creases), and Mr. Naker (undresses any woman ‗in his mind‘). The Best of BiZdoM ParT 1 | 4/14/2011 71
  • 73. The Best of BiZdoM ParT 1 | 4/14/2011 72
  • 74. THE BEST OF BIZDOM PART 1 New Bond book "Carte Blanche" takes spy to Dubai Carte Blanche is the name of the new James Bond novel, which has been set amid the skyscrapers and blue waters of Dubai and is due for release in May. The first James Bond novel to be written by Jeffery Deaver is to be titled Carte Blanche, with a release date of 26th May . Deaver has written more than 28 thrillers including The Bone Collector and Garden of Beasts, which won the UK based CWA Ian Fleming Steel Dagger award for best thriller in 2004. Deaver said: "In the world of espionage, giving an agent carte blanche on a mission comes with an enormous amount of trust and constantly tests both personal and professional judgement. Part of the nonstop suspense in the novel is the looming question of what is acceptable in matters of national and international security. Unlike Sebastian Faulks' Bond novel Devil May Care, publisher Penguin's fastest-selling adult novel, Carte Blanche will be set in the present day, including an updated version of Fleming's favourite car, a Bentley Continental GT. Need a mentor? Want to be a mentor? Meet your mentor The Best of BiZdoM ParT 1 | 4/14/2011 MicroMentor.org is a free online service that connects small-business owners with volunteer business mentors run by Mercy Corps, a nonprofit humanitarian agency. To find a mentor, go to the website, create a brief profile and a specific mentoring request. The request is then listed in the mentoring opportunity database, where volunteer mentors can offer to help (you can also request help from specific mentors). The site has more than 3,500 entrepreneurs and 2,600 business mentors enrolled, and it has made more than 2,250 matches. It also offers advice and information on mentoring relationships and how to make them most effective, as well as a number of success stories. 73