Three things every business owner should be doing to grow their business
Why engagement marketing is exactly like networking, but without having to leave the office
The one thing you should never do if you want to win over your clients and contacts.
1. Turning your customers into raving fans using
emails, blogs and social media posts.
Speaker - Liz Painter
Company - Comma Comma Copywriting
- Three things every business owner should be doing to
grow their business
- Why engagement marketing is exactly like
networking, but without having to leave the office
- The one thing you should never do if you want to win
over your clients and contacts.
There is a link at the end of this deck to the associated blog and webinar recording.
2. ENGAGEMENT MARKETING:
TURNING YOUR CUSTOMERS INTO
RAVING FANS USING EMAILS,
BLOGS AND SOCIAL MEDIA POSTS
Liz Painter - Copywriter
liz@commacomma.co.uk
3. 1. Engagement marketing vs sales emails
2. Why email marketing is like skiing
3. What impact regular emails can have on your
business, especially if you repurpose them as blogs
and social media posts
4. Why you need to do this even if all your business
comes via word of mouth and referrals
5. GDPR
6. Where to start
What am I going to talk about?
4. NEVER make every email a sales email
Build a relationship before you sell
You need a high ratio of engagement emails to sales
emails
If you don’t want to sell in your emails, you still need a
call to action
Engagement Emails vs Sales Emails
9. 1. Set goals
2. Take consistent action
3. Tell stories
My most successful clients…
10. “My business all comes via word of mouth”
“My main source of leads is referral partners”
“I don’t want to bombard people with emails”
“I don’t know what to write about”
Do I need to send emails?
11. It’s likely that not much will change
You should already be asking for permission
to email people
Check what’s expected of you, but don’t
panic!
General Data Protection Regulation
(GDPR)
12. Target market – potential clients, referral partners or
both?
How often to send your emails
Making it easy – outsourcing the logistics and/or the
writing
What to write about
Where to start?
18. Email “Yes please” to liz@commacomma.co.uk
Liz Painter
Copywriter at Comma Comma
www.commacomma.co.uk
liz@commacomma.co.uk
Email me if you’d like a guide to
creating a content calendar…
19. 1. Set goals
2. Take consistent action
3. Tell stories
My most successful clients…
20. BizSmart aims to help business owners of small and medium sized businesses to create
value and scale their businesses through sound practical business support by providing
insight, Clarity combined with a real determination to help you succeed.
You can access webinars and presentations like this and more besides through our
SmartRoom service here
You can read the associated blog and listen to a live recording of this presentation by
clicking here
You can read Liz’s profile here
21. •Need a sounding board for your ideas?
•Need to know what to prioritise?
•Want someone to challenge your assumptions?
22. BizSmart –
Where Smart people go to surround themselves with other
Smart people, to gain business success.www.biz-smart.co.uk
Editor's Notes
Introduce myself.
Often people talk about their marketing efforts, saying, "I tried email marketing, but it didn't work for me" or "I sent a sales letter and we didn't win any customers".
But trying something once isn't a good test of whether it's effective. Successful marketing involves being consistent and doing things again and again to build relationships over time and find out what works for your business.
People use not knowing what they’re doing as an excuse not to send regular emails
But you need to just get stuck in – and over time you’ll work out which emails your database respond well to – the ones that get lots of replies, or generate sales for you, and you can do more of those.
3 audiences
Tim Ferriss
Behind the scenes – dog
Case study example – kitchen fitter thank you page
How often should I send emails = common questions
My course – two days
Regular emails – one week or several months
Took me two years to change accountant – depends on your industry
Know, like and trust sequence – welcome sequence…
Talk about my injury and how I had to take daily and weekly actions
Daily exercises
A run-walk programme
Physio appointments for treatment
8 weeks after the accident I was back at parkrun
It would have been a lot longer otherise
Same in your business