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This Infographic shows 5 examples of what to giveaway in order to build your list. Many marketers use different methods of list building these days. There are really only two ways to build a list - 1 is to sell something, 2 is to give something away for free.
For years people were giving away free reports & eBooks, at one point it
seemed everyone was giving away a free report, they became pretty thin and
useless. Many were re hashed material found in hundreds of other reports or
simple off the shelf reports made from PLR content. PLR means Private
Label Rights; you buy the content and can then re use it as your own or as
Ideally you want to create the best eBook you can crammed full of useful
information that makes it worth the lead handing over their email details.
The bigger and the better is the way forward.
This is an excellent give away, if you know
something that people will find helpful like SEO
then you can create a video or a series of videos
that are very easy to make and then offer them as a
freebie in exchange for email details.
This is another popular freebie, if you have
created a sales page that converts well like Zac
Johnson did with his CPA sales pages you can give
away the HTML template with images and
headlines that can be easily edited with free
HTML editing software like NVU.
Sales pages, templates and Themes help the
newbie to get started; do you think people would
not give you their email details to take you up on
that helpful offer?
This is similar to the video course and can in fact use video tutorials as part
of the course. For this you offer a short trading course over a set period of
5 or 7 days and you send the new sign up an email with a new part of the
The email can contain the course material or you can set the course
material on pages on your website and then each email will contain the link
to the next part online allowing the new subscriber to study the next
This one is a really good one but also a very tricky one to pull off, you
create a competition like ‘Win a Free Website’ where people who want to
try and win have to hand over their email details to enter.
The prize has to be chosen carefully, if you offer an iPad as a prize but your
website is about healthy eating, it is very possible that your email list will
have people on it who are not interested in your website content and only
entered to try and win an iPad.