The document provides guidance on maximizing personal and business profiles on LinkedIn. It discusses reviewing best practices for successful LinkedIn company pages, developing a step-by-step checklist for creating an exceptional company page, creating optimal images for the LinkedIn platform, and applying similar best practices to personal LinkedIn profiles to increase visibility. Templates and guidelines are provided to help implement strategies for building out all aspects of company and personal LinkedIn presence.

2. LINKEDIN:
MAXIMIZING
YOUR
PERSONAL
AND
BUSINESS
PROFILE
BRIAN HUONKER

3. WHERE YOU CONTACT ME
 Linkedin.com/in/bkhuonker /
 Facebook.com/Designs.By.Brian
 Twitter.com/bkhuonker
 brian@huonks.com

4. HERE’S WHAT THE SESSION WILL COVER
 Review Best Practices – See examples of the most
successful LinkedIn Company Pages, plus insider tips from
the folks at LinkedIn.
 Develop a step-by-step checklist – create an exceptional
Company Page.
 Create the optimal LinkedIn images – utilizing image
templates in PPT and PSD format with the proper
dimensions to create your logo, cover image, and more.
 Your Personal Page – Apply the same best practices to
your personal page for maximum visibility.
 Practice.

5. REVIEW
BEST
PRACTICES

6. REVIEW BEST PRACTICES
 First, what is LinkedIn for businesses?
 Over 3 million company page (as per mid-2013 stats)
 More than 500,000 company pages were added between 2012 and 2013
along
 There are 148 different industries represented on company pages
 To date, there are 1,275,000 products and services highlighted
across LinkedIn company pages
 But up until now, your company page existed in isolation.
 Enable job seekers to stay up on job opportunities.
 Enable brand advocates to receive updates and insights company news.
 Allow contacts to follow employee moves
 Now businesses can update their individual company pages to do
much more.

7. REVIEW BEST PRACTICES
 Creating shareable
content that benefits
your prospects
 SlideShare business
presentations
 Blog posts
 Infographics
 Webinars
 Podcasts and videos
 Newsworthy tidbits of
industry news

8. REVIEW BEST PRACTICES
 Introduce new
products or services
you’ve developed.

9. REVIEW BEST PRACTICES
 Differentiate yourself
from your
competitors.

10. REVIEW BEST PRACTICES
 Finding job candidates
who can make a
significant contribution
to your business
success.

11. REVIEW BEST PRACTICES
 Checking on
what your
competition
is doing.

12. REVIEW BEST PRACTICES
 Improving your
ranking in search
engines.

13. DEVELOP A
STEP-BY-STEP
CHECKLIST

14. DEVELOP A STEP-BY-STEP CHECKLIST
 Step 1: Company Overview
 Fully fill it out with informative descriptions about whom you serve
(your ideal customer) and how you serve them.
 Include the key specialties of your company in the “specialties”
area.
 Ensure you are using industry standard specialties.
 Ensure you are using consumer friendly specialties.
 Examine the competition.
 Utilize your SEO (Search Engine Optimized) keywords within the
content that resonate with your target markets.
 Don’t forget the “Company Type”, Size, URL, etc…

15. DEVELOP A STEP-BY-STEP CHECKLIST

16. DEVELOP A STEP-BY-STEP CHECKLIST

17. DEVELOP A STEP-BY-STEP CHECKLIST
 Step 2: Logo and Banner Image
 Keep it fresh, change it regularly
 Rich cover image, it is a representation of you
 Reflects company’s accomplishments, events, offerings
 Reflects current ad campaigns
 Reflects current calls to actions (CTAs)

18. DEVELOP A STEP-BY-STEP CHECKLIST

19. DEVELOP A STEP-BY-STEP CHECKLIST

20. DEVELOP A STEP-BY-STEP CHECKLIST

21. DEVELOP A STEP-BY-STEP CHECKLIST

22. DEVELOP A STEP-BY-STEP CHECKLIST
 Step 3: Careers Page
 Strong employer brand can cut hiring cost by 50%
 Higher engagement leads to increase applicants
 Be succinct in order to keep the viewer interested
 Multimedia elements (videos, photos, SlideShare decks) encourage
higher engagement

23. DEVELOP A STEP-BY-STEP CHECKLIST

24. DEVELOP A STEP-BY-STEP CHECKLIST
 Let your employees share their experiences

25. DEVELOP A STEP-BY-STEP CHECKLIST
 Customize and target your
messages to different
audience

26. DEVELOP A STEP-BY-STEP CHECKLIST

27. DEVELOP A STEP-BY-STEP CHECKLIST
 Use visuals and banners showcasing your employees and distinct
company culture traits

28. DEVELOP A STEP-BY-STEP CHECKLIST
 Step 4: Showcase Page
 Allows you to showcase products and services
 Increase content for search
 Increased background for researching

29. DEVELOP A STEP-BY-STEP CHECKLIST

30. DEVELOP A STEP-BY-STEP CHECKLIST

31. DEVELOP A STEP-BY-STEP CHECKLIST

32. DEVELOP A STEP-BY-STEP CHECKLIST

33. DEVELOP A STEP-BY-STEP CHECKLIST
 Step 5:
Featured
Group
 Ties your
communitie
s together

34.  Step 6: Company updates
 Every like, comment, and share increases your reach. Prompt your
followers to take action on your updates by asking thoughtful
questions.

35. DEVELOP A STEP-BY-STEP CHECKLIST
 Step 6: Company
updates
 Provide Expert
Content That Solves
Problems for Your
Audience

36.  Step 6:
Company
updates
 Use Images to
Capture Attention

37.  Step 6: Company
updates
 Show & Tell With
Videos

38.  Step 6: Company
updates
 Make Your Updates
Short and Sweet to
Encourage Click-throughs

39.  Step 6: Company
updates
 Engage Your Audience

40.  Step 6: Company
updates
 Reveal Your Company
Culture to Encourage
Brand Advocacy

41.  Step 6: Company updates
 Add a Follow Us Button on Your Business
Site

42. DEVELOP A STEP-BY-STEP CHECKLIST
 Step 7: Page Analytics
 Insights into what’s working
 And not
working
 Testing
posting
tactics like
 Frequency
 Topics
 Formats
 Time of day

43. CREATE THE
OPTIMAL
LINKEDIN
IMAGES

44. CREATE THE OPTIMAL LINKEDIN IMAGES
 Photoshop (http://atMidwest/FILEUPLOAD.zip)
 Banner Image Template 646 x 220.psd
 Careers Page Banner Image Template 947 x 238.psd
 Horizontal Logo Template 100 x 60.psd
 Shared Link Thumbnail Image 180 x 110.psd
 Showcase Page Banner Image Template 974 x 330.psd
 Square Logo Template 50 x 50.psd
 PowerPoint (http://atMidwest /FILEUPLOAD.zip)
 Banner Image Template 646 x 220
 Careers Page Banner Image Template 947 x 238
 Horizontal Logo Template 100 x 60
 Shared Link Thumbnail Image 180 x 110
 Showcase Page Banner Image Template 974 x 330
 Square Logo Template 50 x 50

45. YOUR
PERSONAL
PAGE

46. YOUR PERSONAL PAGE
 It’s all the s ame thing
 Content is king
 But tailor your profile
 Customize your public profile URL
 Create a profile badge for your personal website
 Add your blog/website links
 Search engine optimize your profile
 Show work samples
 Add, remove, and rearrange entire sections of your profile
 Get endorsed.

47. PRACTICE