The document discusses how to improve small group fitness training programs. It emphasizes that coaches should focus on creating value for clients by understanding who they are, building a sense of community, and providing opportunities for long-term growth. Specifically, coaches are encouraged to define their "client avatar" to better understand clients' needs and problems, and to position their services as a valuable part of clients' lives. Coaches are also advised to use inclusive language and foster an identity for their training group to build community among clients.