Looking to learn more about How to Use Social Media to Raise Money for Your Healthcare Organization? Engaging in social media has never been more critical to expanding your donor base and boosting fundraising results. Check out these slides and be sure to download this free ebook to gain practical tips for social media fundraising for your healthcare nonprofit! https://www.blackbaud.com/healthcare/resources/social-fundraising | Blackbaud

1. The Healthcare Marketer’s Guide
to Social Media Fundraising

2. Where are all the
donors these days?
?
Social Media Fundraising
2

3. ONLINE
Social Media Fundraising
3

4. Online giving grew
by 11% last year.
11%
Social Media Fundraising
Source: Blackbaud 2012 Charitable Giving Report
4

5. That’s great, but how did the
healthcare industry fare?
Social Media Fundraising
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6. Even better news! Online giving for
healthcare nonprofits grew more than
14% in 2012.
5.9%
4.5%
6.8%
ARTS/CULTURE
EDUCATION
ENVIRONMENT/
ANIMAL WELFARE
14.2%
HEALTHCARE
2012
6.1%
11.8%
5.3%
HUMAN
SERVICES
INTERNATIONAL
AFFAIRS
PUBLIC/SOCIETY
BENEFIT
Source: Blackbaud 2012 Charitable Giving Report
Social Media Fundraising
6

7. Way to be ahead
of the game.
Better be throwing every last dollar
at pinning, posting, tweeting and app
developing, right?
Social Media Fundraising
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8. DON’T GO THERE. YET.
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9. Remember, social media
is NOT one campaign.
Social Media Fundraising
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10. It’s one piece of a continuous
conversation with your supporters.
Social Media Fundraising
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11. SO START TALKING!
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12. But before you do, mobilize.
By 2014, there'll be more users on
mobile devices than PCs.
Source: Morgan Stanley
Global Mobile vs. Desktop Internet User Projection, 2007 - 2015E
2,000
Mobile Users
vs
Desktop Internet
Users Within the
Past 5 years.
1,600
1,200
800
Mobile Internet Users
400
Desktop Internet Users
0
2007E
Social Media Fundraising
2008E
12
2009E
2010E
2011E
2012E
2013E
2014E
2015E

13. Is your website optimized?
Can users find the donate button without
zooming 100X?
Social Media Fundraising
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14. Mobile is your social media hook.
®
78% of Facebook users are mobile.
Meet your donors whenever, wherever.
Source: Nonprofit Social Networking Benchmark Report
Social Media Fundraising
14

15. And now for some
channel-specific advice…
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16. Facebook : It’s one big, friendly cocktail
party. In 2012, nonprofits had an average
of 8,000 fans.
®
98
2.1
66
Percent of respondents with a presence on Facebook®
Average number of Facebook® Pages operated by respondents
Percentage of respondents using Facebook® advertising
for branding and awareness
Source: Nonprofit Social Networking Benchmark Report
Social Media Fundraising
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17. What a great place to create awareness
for your cause and get your supporters
to share stories with their networks.
Talk about ripples in a pond.
Social Media Fundraising
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18. 81%
Twitter®: Where stories spread
like wildfire. Nonprofit Twitter®
communities grew by
81% in 2012.
Source: Nonprofit Social Networking Benchmark Report
Social Media Fundraising
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19. #PatientVoice
#AffordableCareAct
#MHealth
#CancerSupport
Use Twitter® to share your news and
join industry discussions in real time.
#hcsm anyone?
Social Media Fundraising
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20. LinkedIn : The whitecollar water cooler.
Only 44% of nonprofits have a presence
®
on LinkedIn .
®
Source: Nonprofit Social Networking Benchmark Report
Social Media Fundraising
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21. Time to start networking.
Build a company page, join
industry groups and update
your status with causerelated info.
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22. Speaking of supporters, have
you given them the tools to
evangelize?
Peer-to-peer fundraising lets them
engage their networks. A bigger party!
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22

23. Event fundraising, walkathons, cycling
challenges, etc. — continues to grow.
“Thon fundraising” programs rose by
$280,000 (2.4%) in 2012.
Average Online Gift 2011 Median
$68.10
$59.67
$47.63
$53.05
CYCLING EVENTS
ENDURANCE RUNS/WALKS
RUN/WALKS WITH A REGISTRATION FEE
RUN/WALK WITHOUT A REGISTRATION FEE
up 2.47%
up 5.69%
up 4.03%
up 2.28%
Source: Peer-to-Peer Event Fundraising Consumer Survey
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24. 6
Fundraisers who personalize their pages
and use online tools raise 6X more funds
than non-users. Make sure your supporters
have the tools they need.
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25. Measure it. How else will you
know what worked or flopped?
80%
70%
WHICH OF THE FOLLOWING
METRICS DO YOU USE TO
GAUGE THE SUCCESS OF YOUR
SOCIAL NETWORKING
COMMUNITIES?
60%
50%
40%
30%
20%
10%
0%
SITE
VISITORS
REACH
CUSTOMER
FEEDBACK
REGISTERED
MEMBERS
CONVERSIONS
Source: Nonprofit Social Networking Benchmark Report
Social Media Fundraising
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USER
GENERATED
CONTENT
FUNDRAISING
REVENUE

26. Metrics: also handy for sharing your
successes. Let your supporters know
how awesome you’re doing, using
social media of course.
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27. At the end of the day, it’s about a
continuous dialogue with your
supporters. Mobile and social
media tools give you the
means to talk and listen!
Social Media Fundraising
The Healthcare Marketer’s Guide to Social Media Fundraising
27

28. Looking for more social media
fundraising ideas? Check out our ebook
blackbaud.com