1. Who’s Telling YOUR Story?
Increasing the effectiveness of your
communication, one story at a time
PRESENTED BY MARC A. PITMAN
FUNDRAISINGCOACH.COM
Twitter: @marcapitman
Hashtag: #bbcon
2. More New 501(c)3’s Each Year
Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
1995 1998 2000 2005 2008
3.
4.
5.
6.
7. Who am I?
Author of Ask Without Fear!
and Who’s Telling Your
Story?
Creator of Fundraising Kick
www.FundraisingKick.com
Extensive experience in
marketing and fundraising in
education, healthcare, arts,
and professional associations
Train nonprofit leaders
around the world & regularly
sought out by media outlets
8. Goals
1. To overwhelm
you with useful
information
2. To give you 2
very practical
exercises to
get you started
on your stories
25. Good Night Moon vs. Disney vs. Mission Impossible
Lots of conflict!
26. Set structure of
storytelling 2300
years ago
–Beginning, Middle, End
–Has a hero
–Needs CONFLICT
(hero+obstacle=conflict)
–The storyteller works to
help the listener be
immersed in the story
54. Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Attributes Channels
A 1
B 2
C 3
55. Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Attributes Channels
A 1
B 2
C 3
Attributes Channels
B 1
C 2
A 3
56. Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Attributes Channels
A 1
B 2
C 3
Attributes Channels
B 1
C 2
A 3
Attributes Channels
C 1
A 2
B 3
57.
58. Storytelling Resources
www.FundraisingCoach.com/storytelling
501 Videos www.MovieMondays2.com
Andy Goodman www.agoodmanonline.com
Cliff Atkinson www.SociableMedia.com
Doug Stevenson www.DougStevenson.com
Kendall Haven www.KendallHaven.com
Fund Coaches www.FundCoaches.com
Send me an email at
marc@fundraisingcoach.com
to get my free email newsletter & a
free copy of my guide to email
solicitation.