Films for 41 Million People

1. HERITAGE FILM WORKS

2. FIlms for 41Million People

3. Only 2% of 41,000,000 African
Americans attend feature films.

4. No one has optimized efforts to
continuously service this One
Half Billion dollar market.
We intend to release big event
movies on a regular basis with
bigger budgets that require bigger
stories which will attract a larger
audience.!

5. Traction
We founded our production company
Heritage Film Works in 2007. Registered
The Vee Jay Story LLC in 2010. Our film
package attracted the attention of a major
Capital Financier who has placed 2 Letters
of Intent with us for our production.
These Interested lenders await to !extend a
loan of Twenty-Million Dollars in
financing.We feel the associations
made thus far secures our mission and
insulates the future of Heritage Film Works
and our investor.
We've acquired an A-List Directors
commitment and that of fifteen A-List black
leading actors including an academy award
winner to appear in our film.
We have also formulated six additional
screen plays so that our production
company may continue.
Our Award Winning Script captured 1st
Place - Best Historical Drama Written For
The Screen. WarnerBrosScreenWriting
Contest (Ref: winningscripts.com)
Director: Mario Van Peebles
(New Jack City, Posse, Kerosene Cowboys)

6. Market Size
A.C. Neilson reports that the population in
the US of African Americans is 41,000,000
people. (ref. Meilson Pop. Report 2010)
This is an addressable market with a
proven profitability.
Less than 2% of this market supports a
return of over 300% for motion pictures
targeted for this market.
Example: ref: IMdBPro.com
Why Did I get Married Too:
Budget $20
Opening Day - $29.3M April 2 2010
Two weeks later - $54,801,812 April 16
Six weeks Gross $60M US

7. Customers
Our customers are African Americans
who relate to achievements in our
cultural history.
Box office success for the black
experience is easily judged. When
certain vital ingredients are included
the core audience expands.
! Those ingredients are:
A. Factual Historical Elements as
shown in Glory & Malcolm X.
B. Intrinsic Experiences as shown in
The Color Purple / Hustle & Flow.
C. The vitality inherent to the Black
experience i.e. music and dance.
As in Ray / Dream Girls.
!
! ! F. I. T.

8. Sales Strategy
Manufacture the product
Present it to Film Distributors
Target Marketing
Private Screenings
Film Festivals
Film Sales Representation

9. Revenue Model
! !
Film revenue has a perpetual value.
Sixty years from now this film will still be
earning money.
Our film also has a cross-over effect. It is
about the business of music during
the 1950's when a black owned record
label introduced the The Beatles to
America.
By 2015 this niche markets buying power
is expected to reach $1.1 Trillion.
Estimates of our films return is a
minimum of $125M to more than $175M.
Films released to this market return their
budgets on opening weekend.
Reference IMdBPro.com
Film investment offers a Life-time of
revenue. Film revenue is inherent
for the life of the film or perpetuity

10. Competition
! !
For films targeted to this market with
budgets of $20M and above competition
is seldom to rare. The selections by
major producers and studios is usually
a comedy to meet the demands of black
ticket buyers.
311,000,000 Americans are the
Addressable market for studios and
always the target of major producers.
So why address this niche market?.
Because when it's done correctly and
by a formula that we call F. I. T. the film
will make much better profits than the
norm.
EXAMPLE
The film American Gangster 2007
Budget $100M
Opening day 24M
Nine weeks Gross $130
National!!
Worldwide Gross $265M.

11. Competition con’t
!! ! ! F. I. T.
! These Films Used The F. I. T, Formula
(Factual History, Intrinsic Experiences, The Vitality of the Black experience)
Ray - 2004 Bud $40M Gross $112M
Dream Girls - 2006 Bud $70M Gross $153M
American Gangster - 2007 Bud 100M Gross $265M
Films based on the formula earn more money.
Films that don’t use the formula but are
targeted to this market still earn a respectable
return.
This Niche market has not been saturated with
quality product.

12. MANAGEMENT
The individual best efforts of Actor,
Writer, Producer William Lewis Baker
has bought our film The Vee Jay Story
from the closet shelf to the purchase of
a business license in 2007 and the
formulation of Heritage Film Works.
The VJ Story LLC was established in
2010.
William Lewis Baker has produced
Cannes Film Festival accepted feature
shorts, four films for the American film
market, a feature length Documentary,
appeared in numerous stage plays,
Award Winning Film Festival entries,
Television, and a National commercial.
He received Starring credit for his very
first appearance in a feature length
motion picture (Witchcraft III The Kiss).
He is the writer of our screenplay The
Vee Jay Story and has two novels on
the market.
(Google: William Lewis Baker)

13. COMPETITIVE ADVANTAGE
We cast our films with A-List black
talent. A-List Director Mario Van
Peebles(New Jack City) has
committed to direct the film.
Our winning ingredients are an A-list
cast legendary talent that includes
an Academy Award Winner, Award
winning script and an A-List Director.
Ref: www.williamlewisbaker.com/SLATE
Our independent production will be
produced under a Completion Bond
which insures that the film will be
available for distributors.

14. INVESTORS OFFER
For a $2M one time payment investor receives a
Lifetime Membership in The Vee Jay Story LLC.
! ! (William Lewis Baker Mgr.)
Executive Producer Credit - Front End
3% of Producers share from the Distribution and
sales of the film for the life of the film or perpetuity.

15. CONTACT INFORMATION
! ! ! ! ! WILLIAM LEWIS BAKER
! ! ! ! ! ! Executive Producer
! ! ! ! ! HERITAGE FILM WORKS
! ! ! ! ! THE VEE JAY STORY LLC
! ! ! ! Films for 41 Million People
! ! ! 323 920-4580 OFFICE/MESSAGE
! ! ! ! !310 890-2387 CELLULAR
! ! ! ! ! ! ! Web Sight
! ! ! ! ww.williamlewisbaker.com/SLATE
e-Mail
! ! ! ! ! bakerbaker2@yahoo.com