Blake Morgan presents an overview of recent study by salesforce.com including key stats and trends among Millennials in the Travel Industry.

1. 2 0 1 5 D I G I TA L A D V E R T I S I N G
T R E N D S I N T R AV E L
P R E S E N TA T I O N B Y B L A K E M O R G A N

2. I N D U S T RY
T R E N D S
• According to a recent blog
article written on
salesforce.com, this year,
the travel industry ranks
within the middle of the
pack in terms of total U.S.
digital ad spending.
• source: https://www.salesforce.com/blog/2015/12/
travel-advertising-mobile-millennials.html

3. T R AV E L
A D V E R T I S I N G
S P E N D
2 0 1 5

4. T H I S Y E A R , T H E T R AV E L I N D U S T RY
R E A C H E D $ 4 . 6 B I L L I O N I N D I G I TA L
A D S P E N D .
I T I S P R O J E C T E D T O I N C R E A S E T O
$ 7 . 3 B I L L I O N B Y 2 0 1 9 .

5. I N S I G H T S
• 52% of all digital ad spend
in the Travel Industry is on
mobile.

6. M I L L E N N I A L S TA K E
T H E L E A D I N T R AV E L

7. • Today, millennials are
23% more likely to
travel abroad than any
other generation.

8. I N A D D I T I O N , 9 7 %
O F M I L L E N N I A L S
P O S T A B O U T T H E I R
T R AV E L S O N
S O C I A L M E D I A

9. M I L L E N N I A L S A R E A L S O T H E
L E A D E R S I N T H E M O B I L E
M O V E M E N T E S P E C I A L LY
W H E N I T C O M E S T O T R AV E L
P L A N N I N G & P U R C H A S I N G .
7 5 % U S E A M O B I L E D E V I C E
T O A C C E S S T H E I N T E R N E T
( A S O P P O S E D T O D E S K T O P )

10. S O C I A L M E D I A I N
T R AV E L I N D U S T RY

11. I N S TA G R A M , T H E M O S T
R E C E N T N E T W O R K T O
O F F E R A D V E R T I S I N G , H A S
R E A C H E D O V E R 4 0 0
M I L L I O N U S E R S T O D AY ,
W I T H 5 9 % O F U S E R S

12. T R AV E L # H A S H TA G S
• Today, there are over
353 million travel
related hashtags on
Instagram, and that
number is growing.
• #europe & #italy
were the top 2 most
popular travel
hashtags in 2015.

13. 8 T I P S F O R
T R AV E L
A D V E R T I S E R S

14. # 1 - TA K E A D VA N TA G E O F T R E N D I N G T O P I C S
O R H A S H TA G S T O C R E AT E P O S T S T H AT W I L L
A P P E A L T O A B R O A D E R A U D I E N C E .

15. # 2 - PAY AT T E N T I O N T O T H E I M A G E S Y O U R
A U D I E N C E I S P O S T I N G . B Y K N O W I N G W H AT
D E S T I N AT I O N S O R T Y P E S O F T R AV E L I N T E R E S T
T H E M , Y O U C A N B E T T E R A P P E A L T O VA R I O U S
A U D I E N C E S I N Y O U R N E X T C A M PA I G N .

16. # 3 -
• Use what you already
know about your
customers to make their
trip the best one yet. For
example, if a customer
books a flight with your
airline, use that data to
personalize your
communications leading
up to their departure.

17. # 4 - M A N Y U S E R S V I S I T T W I T T E R T O
G E T T H E B U Z Z O N W H AT ’ S G O I N G O N
I N T H E W O R L D . N E X T T I M E A M A J O R
E V E N T I S TA K I N G P L A C E T H AT
R E L AT E S T O Y O U R B R A N D , TA K E T H E
O P P O R T U N I T Y T O A D V E R T I S E T O
Y O U R T W I T T E R F O L L O W E R S .

18. # 5 -
• Listen to what's
happening on mobile.
Given the prevalence of
mobile in the travel
industry, use data about
your mobile app installs
and in-app activity to
optimize your advertising
to various audience
segments.

19. # 6 - A D D H A S H TA G S T O Y O U R
I N S TA G R A M P O S T S R E L AT E D T O
E M O T I O N S , TA S T E S , O R C O M M U N I T Y
T O I N F O R M Y O U R A U D I E N C E O F A L L
T H E A D D I T I O N A L O P P O R T U N I T I E S A N D
B E N E F I T S T H AT T R AV E L O F F E R S .

20. # 7 - S E L L A N
E X P E R I E N C E , N O T
A T R AV E L
PA C K A G E . U S E R S
W I L L R E S P O N D
B E T T E R T O
B E A U T I F U L LY-
C R A F T E D ,
I N S P I R I N G P O S T S
T H AT G I V E T H E M A
G L I M P S E O F H O W
T H E I R F U T U R E
VA C AT I O N C O U L D
L O O K .

21. # 8 - H O W E V E R ,
E V E RY O N E , E S P E C I A L LY
M I L L E N N I A L S , L O V E A
G O O D D E A L . S O , F I N D A
WAY T O N O T I F Y Y O U R
A U D I E N C E O F A N Y
P R O M O T I O N S .

22. W W W. B L A K E M O R G A N . C A
To read more Travel News & Industry Trends, visit
Blake Morgan’s personal Travel website below:

23. O R , F O L L O W B L A K E O N
FA C E B O O K & T W I T T E R
B Y C L I C K I N G T H E L I N K S
B E L O W:
H T T P S : / / W W W. FA C E B O O K . C O M / B L A K E -
M O R G A N - 1 1 0 6 9 7 4 4 7 4 6 6 /
H T T P S : / / T W I T T E R . C O M / B L A K E W M O R G A N 1 1