Reporte de Medios

1. Online Media Report
Dec 15- 25
Ascend to New Heights
Huawei You Rock Concert
Y tu cómo dices Huawei?

2. Ascend to New Heights

3. Ascend to New Heights
- Using Google Display Ad Campaign we have reached over
650,000 impressions.
- We have reached 1,400 clicks with a Click To Rate of 0.21%.
(Graph 1: Google adwords)
- We have posted 17 comments in FB using these keywords per
SEO (Search Engine Optimization): Win, Contests, Ascend to
New Heights, Win Trips. (Graph 2: social media plan for Ascend to new Heights)
- We have tweeted 11 comments about tips of how to get more
points and continue participating.
Period of analysis: 15-25 december

4. Ascend to new heights - Google Display
13 dec- 26 dec
Source: Google Adwords
- We have inserted several banner types in
web/mobile sites according to the target.
- We have a Search campaign with keywords
that allow our target to find the information of
Huawei.
- This Graph shows numbers of:
1. Impressions: Number of times a banner is
shown in a Web/mobile site
2. Clicks: Number of times that someone who
saw a banner clicks on it
3. CTR: The number of link clicks divided by the
number of link impressions.
The number of clicks is on the rise, this
is normal due to the maturation
period of the campaign is reached the
first 7 days
Graph 1

5. Ascend to new heights - Mobile
Source: Google Adwords
- We have inserted several banner types in web/mobile
sites according to the target.
- We have a Search campaign with keywords that allow
our target to find the information of Huawei.
- This Graph shows numbers of:
1. Impressions: Number of times a banner is shown in a
Web/mobile site
2. Clicks: Number of times that someone who saw a banner
clicks on it
3. CTR: The number of link clicks divided by the number of
link impressions.
We started with 3 different banners, after seeing
which one worked best we suspended the other
2 types.
Graph 1

6. Ascend to new heights
Examples: Banners in websites

7. Social Media Communication (Graph 2: social media plan for Ascend to new Heights)
(Graph 2: social media plan for Ascend to new Heights)
Date Event: Condesa Minisite: Ascent to new Heghts COntest
url link www.ascendtonewheights.com
15/12/2012
fb/tw Conoce el Globo de Huawei en
Plaza condesa y mándanos una
foto
TIP para ascender a nuevas alturas. Invitar a tus amigos de facebook y así seguir subiendo;
mientras más amigos invites, más posibilidades tienes de GANAR
16/12/2012
fb/tw Recuerda que nuestro concurso de ascender a nuevas alturas termina el día 31 de
diciembre. ¡¡¡Participa!!! es muy fácil ganar
17/12/2012
fb/tw Tómate una foto con el Globo de
Huawei y descubre las sorpresas
que tenemos para ti.
TIP.Tomate una foto con tu Huawei y esto te ayudar a ascender a nuevas alturas
18/12/2012
fb/tw TIP. Si ya tienes un Huawei puedes ganarte un viaje a Dubai solo introduce el código de
producto.
19/12/2012
fb/tw ¿Ya pasaste por Plaza Condesa?
Algo sorprendente esta ubicado
allí, cuéntanos que te parece.
Queremos saber tu opinión.
TIP Comparte tu deseo para esta Navidad-y asciende a nuevas alturas
20/12/2012 fb/tw SIGUE ascendiendo a nuevas alturas y GANA premios
21/12/2012
fb/tw Algo esta pasando en Plaza
Condesa Busca en las alturas,
¿Qué será?
SIGUE participando en Asciende a Nuevas Alturas y puedes ganarte un smartphone
Huawei
22/12/2012
fb/tw Si participaste en la primer etapa de Asciende a Nuevas Alturas, puedes ganarte un viaje a
Dubai
23/12/2012
fb/tw Encuentra el globo de Huawei en
las alturas
¿A ti te gustaría GANAR un viaje a DUBAI???
24/12/2012
fb/tw TIP para ascender a nuevas alturas. Invitar a tus amigos de facebook y así seguir subiendo,
mientras mas amigos invites mas posibilidades tienes de GANAR
25/12/2012
fb/tw ¿Ya tomaste la foto del globo de
Huawei? ¿Sabes donde esta?
Recuerda que nuestro concurso de ascender a nuevas alturas termina el día 31 de
diciembre. ¡¡¡Participa!!! es muy fácil ganar

8. Social Media Communication

9. Huawei You Rock Concert

10. You Rock ConcertPeriod of analysis: 15-19 December
- Through a Trivia and Meet and Greet we gave away concert tickets in social
media (FB and Twitter)
- Over 200 people participated in the trivias, we gave away 80 tickets, 69 via
FB and 11 via Twitter.
- We began doing Community Management on Dec 15th with only 211 fans, on
Dec 19th
after the concert we reached 1,000 fans.
- We began with 152 Twitter followers, after the concert we had reached 500
followers.
- After the concert we created a photo album in our Facebook page.
- Social Media Communication arround the Concert (graph 3)
- We posted 12 comments in Facebook to support our trivia activities and in
twitter we posted 20 comments to cover trivias and the Concert.

11. You Rock Concert - Activities on FB
We have asked a question every day from 15 to 19 December about Huawei products and services.
These charts show the scope and virality we have reached with our campaigns.
Number of people who have created a storyline from our
publication: Like, comment, tag in a photo.
14-19 dec
The total number of people who saw the publication of the
page in the storyline of a friend
343
737
3,874
4,462
68,417
247,723
259,360
fans & no fans
19 dic 19 dic
Source:
Facebook

12. You Rock Concert - Stats
15
115
234
326
131
This chart shows the increase of "likes" during the pre-concert activities
19 dic
Source:
Facebook

13. You Rock Concert - Stats
This chart shows that most of our fans are mostly men 18 to 34 years living in Mexico City
Source:
Facebook

14. You Rock Concert - Activities on FB

15. You Rock Concert - Activities on FB

16. You Rock Concert - Activities on Twitter

17. You Rock Concert - Meet and Greet
Another dynamic that worked very well was the
Meet and Greet with the group:
•Fans were invited to give an explanation of
why would you like to meet the group.
•The top 3 fans that invited other friends to like
pour page were given a double ticket.
•The contest was closed in less than 5 minutes.
•People were on the lookout for the contests.

18. You Rock Concert - Activities on Twitter

19. You Rock Concert - in the Concert
-We covered the event on Twitter, people were invited to
be "our best reporter" and have a chance to earn a
MediaPad.
-Upload photos, comments about the concert, tag your
friends all with the hashtag # HuaweiNortec
-They took pictures of the audience, there's an album in
Facebook profile with the best pictures from the concert.
-That night we reached 1,000 fans on Facebook and 500
followers on Twitter.

20. Social Media Communication (Graph 3: social media plan (You Rock Concert)
Facebook Posts You Rock Concert
Fecha Activities on FB
Before the Concert
15/12/2012 Huawei te invita al concierto de Nortec este 19 de Diciembre en el Voilá Antara espera nuestra trivia para ganar boletos
¿Qué tanto conoces Huawei? Estudia lo que hacemos y quiénes somos y podrás ganar boletos para el concierto
privado que tendremos este 19 de diciembre en el Voilá Antara
16/12/2012
Espera la primer pregunta de la trivia hoy a las 4pm, los primeros 5 en responder correctamente se llevarán 5 pases
dobles para el concierto
Pregunta: Nombra tres modelos de smartphones de Huawei
17/12/2012 Nombramos a los ganadores de los 5 pases Dobles. Espera la Segunda pregunta de la trivia para ganar 5 pases dobles.
Pregunta: ¿Quién fue el fundador de Huawei y en qué año?
18/12/2012
Nombramos a los ganadores de los 5 pases Dobles. Espera la tercer pregunta de la trivia para ganar 5 pases dobles.
¿Cuál es el significado de Huawei?
Te gustaría entrar a camerinos y tomarte una foto con Nortec
19/12/2012 Ganadores del Meet and greet
During the concert
¡Que ambiente en el concierto de Nortec organizado por Huawei!
¡Sube tus fotos y conviertete en el mejor reportero de la noche!
After the Concert
20/12/2012 ¿Te gustaría tener una camiseta autografeada por Nortec?

21. You Rock Concert - During the concert

22. You Rock Concert - During the concert

23. You Rock Concert -
During the concert

24. ¿How to Pronounce Huawei?

25. ¿Y tú Cómo dices Huawei?
-On December 19th
we posted the ¿Cómo dices Huawei? Video with Facundo
-We have a dedicated tab inside the Huawei´s Facebook profile
-By Dec 25th
we have reached over 25,000 views:
1.Huawei´s Youtube channel 6,190 views
2.Facundo´s TV YouTube channel 19,583 views
-With our Youtube ads campaign we have reached
11,543 impressions.
-Youtube Ads campaig (Graph 3)

26. FB and twitter - Huawei´s Channel

27. FB and Youtube - Facundo´s Channel

28. ¿Y tú cómo dices Huawei?
- In FB and Twitter communication has been with posts to generate traffic to our
YouTube channel.

29. ¿Y tú cómo dices Huawei? - Ads in Youtube
Youtube-Banners
Youtube in Stream
- We have Youtube Banners shown in
the right like “recommended Videos”
- Youtube in Stream- Are the videos
that are shown before another video.
- We have served 11,543 impressions
in Youtube, with 41% of visits at
Huawei´s Youtube Channel that
converted in 6,190 views.

30. Online Media
Report
General Numbers Facebook

31. Facebook Numbers - Likes
15 dic 25 dic
329
19 dic
85

32. Facebook Numbers - Visits
15 dic 25 dic
992
This line shows the number of times that a fan
watched our Facebook Fan page during the day,
could be 1, 2 or 3 times per person.
This line shows the number of people that visited
the fanpage every day.
417
135
177

33. Facebook Numbers - Viral and Organic Scope
This line shows the viral power when someone
clicks “like” and this is shown in the timeline, or
when he/she writes a comment, or tags a picture.
This line shows the scope in the timeline it has to
be with the fans
15 dic 25 dic
262,183
213,474