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Dominate Your Local Market with SEO & Google Places Optimization
- 1. Company Dominate Your Local Market with LOGO SEO & Google Places www.BlazinMultimedia.com
- 2. How Search Engines Work Blazin Multimedia Company name • Bots & Spiders Crawl and Index Content • Parses Data, Recalculates & Reorganizes Constantly • Bots & Spiders Use An Algorithm to Determine Relevancy • Algorithm is mathematical formula used to Determine how much more relevant one site is over another • More Inbound Links The More Relevant • The More Authoritative The Source The More Powerful the Link • The More Relevant the Link Source The More Powerful • Google Page Rank • Domain Age & Reputation
- 3. On- Page Optimization Overview Blazin Multimedia Company name MOST IMPORTANT ELEMENTS • Title Tags • Header Tags • Meta Tags • Keyword Density • Alt Tags • Image Filename Optimization • W3C Compliancy (Accessibility) • Download Times • Code to Text Ratio • SEO Friendly URL’s • Internal Linking
- 4. Title Tags <title> Blazin Multimedia Company name • #1 Most Important Factor in Determining Relevancy • Must Be Keyword Rich • Use Your Keywords Early & Often • Keyword Prominence (How Early They Appear) • Keyword Proximity (How Close) • Target 1 to 2 Keywords (Stemmed 2nd Keyword) • Must Be Sales Oriented • Limited to 65 Characters (12% CTR reduction when ellipses display)
- 5. Header Tags <h1><h2><h3> Blazin Multimedia Company name • The #2 Most Important Relevancy Indicator For the Spiders • Header Tags Are Used for Formatting of Section Titles • (3) kinds of Header Tags H1, H2, H3 • Most Important header tag is the H1 Tag • Should Be Used Once if Possible • If Forced to Use Multiple Times Do Not Confuse the Spiders • Should Be As Close to the opening body tag <body> • Header Tags Can Look Ugly (Manipulate with CSS) • H2 & H3 Tags Carry Less Weight and Usually Aren’t Worth Manipulation • Use Image Titles To Assist With Sculpting The Relevancy
- 6. Header Tag Example Blazin Multimedia Company name
- 7. Meta Keyword Tags Blazin Multimedia Company name • Helps Spiders & Bots More Accurately Determine What Your Website is About • Google Uses it Less than Others • Recommend Using No More Than 5-8 Meta Keywords • Be Careful About Exposing Your Targeted Terms to Competitors • Google Does Not Like To See Keywords Used in your Meta Keyword Tags that are Not Used in the Body of your Page.
- 8. Meta Description Tags Blazin Multimedia Company name • Has Little to No Effect on SEO Ranks • Should Be Sales Oriented • Should Be No Longer than 150 Characters • You Must Have A Unique Meta Description on Every Page
- 9. Keyword Density Blazin Multimedia Company name • The more times keywords used on page the more relevant • Too much can hurt you • Related Terms are Now Being Considered • Optimal keyword density is roughly 3-6% • Tools to Show You Keyword Density www.SEOChat.com
- 10. Internal Linking Blazin Multimedia Company name • The #1 Easiest Way To Build incoming links • Use of Keyword Rich Anchor Text Is Key • Only Point One Link Per Page Back To Others • Don’t Over Do It & Mix Your Anchor Text Up • Homepage Carries The Most Link Juice • Link Juice and Page Rank Sculpting Techniques • Reduce The Number of Outgoing Links From Homepage • Use Links In Body of Page Content Rather than Footer • 1st Link Priority • Google Gives More Weight to One Way Links Than Reciprocal Links. So Strategically Plan Out Internal Linking
- 11. Code to Text Ratio & Loading Times Blazin Multimedia Company name • Spiders & Bots are Programmed to Conserve Resources. • It Will Only Endure A Certain Amount of Extraneous Code Before it Terminates • The Spiders Return More Frequently to Sites With Light Code • Loading Times Are Factored Heavily into your sites Scorecard on both SEO and PPC • Fast Web Hosting Servers are a Must • Try to Keep Page Size Below 2mb max • We recommend a minimum text to code percentage of 20% • Free Tool To Check Your Code to Text Ratio www.SEOChat.com • Free Tool to Test Your Sites Downloading Speed www.BrowserMob.com
- 12. Importance of Landing Pages Blazin Multimedia Company name • Bounce Rates Are Factored into Google’s Judgement of Relevancy and Quality • The More Back Button Triggers The Faster Your Site Will Fall. • Content Must Be Highly Relevant and Targeted To The Visitor • Telling More of a Complete Story On Each Page is Paramount • Giving Users Outside Resources To Explore is Rewarded • www.LandingPageDesignKings.com
- 13. Duplicate Content Penalties Blazin Multimedia Company name Top 3 Ways Duplicate Content Occurs • 1.) Canonicalization – both the www and non-www versions point to your site • 2.) Web Dev’s usage of /index.html or /index.php • 3.) Printer Friendly Pages How To Correct These Issues 1.) Adjust your .htaccess file & set it Webmaster Tools 2.) Use 301 redirects to point the /index files back to the root 3.) Use Robots.txt file to block the spiders from indexing printer friendly pages
- 14. Other On-Page Factors Blazin Multimedia Company name • SEO Friendly URL’s • Bullets, Bolding & List Power • Image Filename Optimization • Alt Tag Optimization • XML Sitemaps • Extensive Redirection • Domain Registration Length • Directory Listings (Yahoo, DMOZ & Wikipedia) • Robots.txt File
- 15. Most Common On-Page Mistakes Blazin Multimedia Company name • Company Name in Title Tag • Title Tag Keyword Stuffing • Non Sales Oriented Title Tag (Decreases CTR) • Meta Keyword, Keyword Stuffing • No Internal Linking • Overuse of the Anchor Text “Home” • The Use of “click here” as anchor text • Canonicalization (www and non-www versions) • Low quality Landing Page
- 16. Top 6 Recommended Free On-Page Optimization SEO Tools Blazin Multimedia Company name • Google Webmaster Tools • www.SEOChat.com (Code to Text Ratio Tool) • www.WebsiteGrader.com (Site Audit Report Card) • www.GoRank.com/seotools (Keyword Density Analyzer) • www.copyscape.com (Duplicate Content Checker) • www.BrowserMob.com (Speed Tester)
- 17. Company LOGO Keyword Research www.BlazinMultimedia.com
- 18. Keyword Tools Blazin Multimedia Company name • Google keyword tool • Meta tags of competitors • Websites of competitors • Google Related Searches • Google Insights
- 19. Google Keyword Tool Blazin Multimedia Company name
- 21. Google Insights #2 Blazin Multimedia Company name
- 23. Company LOGO Competitive Research www.BlazinMultimedia.com
- 24. Top 6 Things We’re Looking For Blazin Multimedia Company name How To Access Your Competition • How Many Competitors • Strength of Competition • Age of Domain • How Many Incoming Links • How Well Optimized Their Page Is (Keyword in domain, title, meta and header tags?) • How Much Content They Have
- 25. Google Advanced Operators Blazin Multimedia Company name Advanced Operators for Competitor Strength Assessment • Quotation mark queries (# of competitors) • intitle:”my keyword” (how strong?) • inurl:”my keyword” (how strong?)
- 26. How Many Competitors (Exact Srch) Blazin Multimedia Company name
- 27. Strength of Competition Blazin Multimedia Company name
- 28. Whois.net (Domain Age) Blazin Multimedia Company name
- 29. Archive.org (Wayback Machine) Blazin Multimedia Company name Landing Page & Sales Offer Research
- 30. Company LOGO Link Building www.BlazinMultimedia.com
- 31. Link Building Blazin Multimedia Company name Where do you get links? • Social Bookmarking • Social Blog Pages (squidoo, wordpress, hubpages, wetpages) • Forums • Blog Comments • Directories • Link Bait (games, comedy, themes) • Article Directories (ezinearticles, articlebase etc.) • Press Releases (PRWeb.com) • Guest Blogging
- 32. Company LOGO Google Places www.BlazinMultimedia.com
- 34. Google Mixed Results Blazin Multimedia Company name
- 35. Google Places Overview Blazin Multimedia Company name The Most Important Factors for Ranking • Strong On-Page SEO is Key • Incoming Links • Content is King • Citations • Reviews • Optimized Places Page • Optimized Images • Optimized Videos
- 36. Optimizing Your Listing Blazin Multimedia Company name
- 37. Videos & Additional Details Blazin Multimedia Company name
- 38. Photos (Keyword Optimized) Blazin Multimedia Company name Keyword Rich Filenames and/or Flickr Geo-Tagged
- 39. Reviews (How To Find Them) Blazin Multimedia Company name
- 40. Places To Get Reviews & Citations Blazin Multimedia Company name • Judy’s Book • Localeze • Kudzu • City Search • HotFrog • Local.com • Dexknows • Foursquare • Yellow Pages • Angie’s List • Yellow Book • Yelp.com • Yellow Bot • Brownbook.net • Merchant Circle • Superpages * Citations Are To Google Places What Links Are to SEO
- 41. Citations Must Match Exactly Blazin Multimedia Company name
- 42. Video Citations Blazin Multimedia Company name Remember to Geo-Tag
- 43. Other Important Details Blazin Multimedia Company name • Use full 200 word description with keywords and location text in them • Categories Selected should Legitimately Describe Your Business • Don’t Spam The Category List • Links from Other Sites in Same Geographic Location is Premo (Chamber of Commerce, Better Business Bureau, Local Papers etc..) • Build A Few Links to Google Places Pages • Build A Few Links to Citations Pages
- 44. Company LOGO CONTACT INFO: Blazin Multimedia 732-926-9417 sbdc@blazinmedia.com www.BlazinMultimedia.com www.BlazinMultimedia.com