Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts. Presented by Gary George CEO of BlazinMultimedia.com

1. Company
LOGO Social Media Marketing Bootcamp
www.BlazinMultimedia.com

2. YouTube Marketing
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3. Rank in Search Results
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4. Google Keyword Tool
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5. How To Optimize Your Videos
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• Keyword Rich Title
• Keyword Rich Tags
• Keyword Rich Description
• Geo-Tag Your Videos
• Embed Your Videos
• Increase your Video Views

6. Keyword Rich Title
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7. Keyword Rich Description
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8. Copy Competitor Tags
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NOTE: Use hyphens and all run together

9. Geo-Tag Your Videos
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Video Location

10. Additional Ranking Factors
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• Engagement (how long your videos are watched).
• Embed Your Videos (More the better)
• Increase your Video Views
• Likes, Favorites, Playlist, Comments
• Strength & Age of Channel

11. Company
How to Harness The Power
LOGO
of Your Traffic
www.BlazinMultimedia.com

12. Add Your Website URL
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13. Use Annotations
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Superimpose URL, Ask to Like, Subscribe, Comment and Add to Favs

14. Run PPC Ads on Your Videos
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15. Company
LOGO How to Steal Traffic
www.BlazinMultimedia.com

16. Create a Video Response
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17. Get Listed as Related Video
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18. Related Videos (How-To)
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1.) Search for your video using the keyword you want to rank for
2.) Watch the full video
3.) Like it and Add to Favorites
4.) Do another search for the keyword you want to rank but this
time click on the video that you want to appear as a related
video .
5.) Like it and Add to Favorites
6.) Repeat with multiple accounts as many times as needed

19. Company
Social Media Marketing
LOGO
Summary
www.BlazinMultimedia.com

20. Social Media Marketing Strategy
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Do’s and Don’ts
• Content is king
• Drive traffic to your blog or website
• Cross pollenate and drive traffic to your other social
media properties
• Do not broadcast & consistently self promote
• Use your keyword research and develop a master list of
the main keywords to sprinkle in your posts and profiles
• Do not send out worthless posts about what you had for
lunch today unless you’re a nutritionist
• Share good content from others with your
followers/fans and not just your stuff

21. Company
LOGO Twitter Marketing
www.BlazinMultimedia.com

22. Twitter Basics
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60 Second Summary
• Twitter is nothing more than mass email
• All tweets go into your followers Twitter stream
• All tweets must be less than 140 characters
• Use URL shortners (Bitly.com, TinyURL.com)
• Select a username strategically and use keywords if
possible
• Search and find your prospects and follow them so they
will follow you back.
• Share pics & video using Twitpic

23. Twitter Profile
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Use keywords in
your description

24. Custom Background
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25. Mentions & Use of @
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26. Hash Tags #
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Targeted hash tags - whenever you put hash tags it becomes a
clickable link to any tweet with that keyword, its purpose is to help
categorize tweets

27. Retweets RT @username
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NOTE: Retweets have major SEO benefit

28. Promoted Tweets
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29. Twitter Search Operators
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Search Type Operators
Exact Search “happy hour”
OR Search love OR hate
Negative Search Beer -Root
Near “happy hour” near NYC
Near & Within Near:NYC within:15mi
Questions with Keywords Web Design ?

30. Twitter Advanced Tips
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Advanced Tips
• Send repeat tweets 2-3 times a day spaced out 8 hours
• Send tweets in bunches with most important one last
• Resend and recycle your best tweets
• Ask a question, compliment people, tweet quotes
• Post a picture or vid start your tweet with PIC: and VID: or
[video]
• Use keywords and hashtags in your tweets
• You can only follow 10% of the total number of people who
follow you
• Unfollow those who don’t follow back after 48 hours
• Use the @ mark and comment on their blog, articles,
tweets to increase follow backs

31. Twitter Objectives
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Objectives
• Send them to a special landing page
• Landing PageDesignKings.com
• Collect email addresses
• Give away free reports, ebooks, coupons etc..
• Cross pollenation to get them on your other social media
channels
• Use tracking URL’s like Bitly.com and TinyURL.com so you
can see how many visitors your efforts are producing

32. Twitter Resources
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Website or Tool What it Does
TwitterAlert.net Emails you when keywords you’re
tracking are used
Twellow.com Directory of Influential Tweeters
WeFollow.com Largest Twitter Directory
WTHashtag.com Trending Hashtags & Definitions
Hootsuite.com Automate the sending of tweets

33. Where to Get Content?
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Website or Tool What it Does
PopURLS.com Show you the hottest topics in
your niche from bookmarking sites
StumbleUpon.com Lots of great info here
Google Reader Get info in your niche
Google Alerts Email alerts based on keywords
RetweetRank.com Shows you top ranked retweets
StuffToTweet.com Most popular stuff from multiple
sites like Digg.com etc..
NoHassleSocialMedia.com Done for you system

34. Company
LOGO Facebook Marketing
www.BlazinMultimedia.com

35. Facebook Summary
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Do’s and Don’ts
• If your posting as regularly as you should on Twitter you
would never want to link it to your Facebook page
• Signup for a business page not a personal profile
• Do not broadcast and promote, be boring and predictable
• Ask users to like and share your posts
• Mix up your posts with text, pics and video
• Pictures get the most engagement
• Create a custom header graphic that is on par with your
brand

36. Create Custom Header
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* Keep your branding consistent across platforms

37. How to Get More Likes
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Get more Likes
• Optimize your page for search
• Use a vanity url
• Use FB like buttons on your site & blog
• Embed FB comments box on your site
• Upload videos to FB then embed on other websites. These
automatically include a like button in the player
• Use @CompanyName tags on your personal profiles
• Run a contest
• Use the @ symbol in status updates to turn it into a link
when hovered over
• Send high quality content consistently

38. Run a Contest
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• Best Shared Tip Contest – Solar energy company asked fans to
share tips on how to reduce their footprint. The tip with the most
unique comments and "likes" won a free t-shirt.
• Favorite Quotes - Ask fans to submit their favorite inspirational
quotes. The person who got the most likes on their quote got a
free consultation session.
• Guess where the pic was Taken - Post a picture and have
people guess where it was taken
• Hidden Picture Games – created a game to find hidden images,
1st person to find the 1st one won gift certificate. All clues were
posted on Facebook page
• How Many Almonds - Guess how many almonds are in the cup

39. Other Tips
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Other tips
• Setup multiple admin accounts
• Facebook groups – can message everyone, find those of
interest and get involved.
• Pay a group moderator to send a mass marketing message
for you.
• Use Facebook events to promote. You can also integrate
EventBrite for ticket sales management
• How Frequently Should you Post? (Use Insights)

40. Use Insights to Optimize
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41. See What People Are Clicking On
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42. See How Good Your Posts Are
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43. Facebook Edgerank
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Posts only showing on about 20% of your fans newsfeeds
• Engagement level determines Edgerank score
• How many people comment on posts
• How many people like posts
• How many share posts
• Frequency of your posts

44. Company
LOGO Facebook Ads
www.BlazinMultimedia.com

45. Facebook Ads Targeting
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Reach
Location
Age & Gender
Target general
keywords, titles,
movies, books,
magazines
organizations

46. Suggested Interests
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Reach
Location
* Start typing in interests and proceed it with another letter for more ideas

47. Drill Down & Target Precisely
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Broad categories, but
our goal is to
segment
*This allows us to identify the best performing demographics and write
very specific and focused ads.

48. CPC or CPM
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Cost per click or cost per thousand impressions
CPC 1st then CPM

49. Use Responder Demographics Reports
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50. Facebook Ads Tips & Tricks
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Facebook Ads Tips & Tricks
• Always run multiple ads and see which produces
better CTR (click-thru-rate) and ROI
• Change your ad pictures frequently. Ad fatigue is a
huge problem on Facebook
• If your CTR is not above 0.01% by the time you
reach 1,000 impressions delete it
• Create separate targeted ads for each segmented
adgroup.
• You want to get an granular as possible. Broad
targeting always loses
• Switch to CPM when you get above 0.25% CTR

51. Company
LOGO LinkedIn Marketing
www.BlazinMultimedia.com

52. LinkedIn Overview
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Do’s & Don’ts
• Register as either a business or person
• Get as many recommendations as possible
• Get as many connections as possible
• Ask your connections for introductions
• Analyze the most active groups in your niche and
join those. Don’t waste time with inactive groups.
• Answer as many questions in groups and contribute
high quality responses
• Recycle and repurpose your responses on all your
other social media profiles
• Do not try to put keywords in your name

53. LinkedIn Keyword Optimization
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Optimize Your Profile for Search
1.) Keywords in Title
2.) Keywords in Current Positions
3.) Keywords in Past Positions

54. LinkedIn Keyword Optimization#2
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Optimize Your Profile for Search
1.) Keywords in Summary

55. Embed Wordpress Blog
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Infuse More SEO and Keyword Juice
1.) Keywords in Blog Article Titles

56. Embed Wordpress Blog
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More Keywords in Slideshare Title & In Slides

57. Keywords in Your Amazon Reading List
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58. More Places for Keywords
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More Keywords in Interests, Websites, Twitter,
Groups and Experiences

59. Company
LOGO Pinterest Marketing
www.BlazinMultimedia.com

60. What is Pinterest?
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Social Image Sharing Site where you can create
and share pinboards

61. Pinterest Drives More Traffic
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Drives more traffic than Google+, YouTube &
LinkedIn combined

62. Pinterest Average Time Spent on Site
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Has the highest time on site with 97 minutes!!!

63. Create Pinboards for Your Videos
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All YouTube videos can be pinned

64. Upload Infographics
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Upload your infographics

65. Visuals from your Blog Articles
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Pin your blog article images

66. Pin your Slideshare Presentations
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Pin the covers of your presentations

67. Pin Your Ebook Covers
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Pin all your Ebook Covers

68. Run a Contest (“Pin it to Win It”)
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• Must pin the ad and a list of things
• Pins have to include relevant hashtags
(#modcloth and #wedding)
• Must follow @ModCloth on Twitter
• Entrants share their boards by posting
a comment (with a link back to their
board) on the ModCloth contest
announcement pin

69. Create a Puzzle Contest on Pinterest
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Peugeot featured images of cars running over two or more boards. In
each case, a board was missing. To get the missing pieces, fans had to
go to Peugeot Panama’s Facebook Page or website.”

70. Company
LOGO
CONTACT INFO:
Blazin Multimedia
732-926-9417
sbdc@blazinmedia.com
www.BlazinMultimedia.com
www.BlazinMultimedia.com