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Mistakes in corporate blogging
1. Mistakes in
Corporate
Blogging
Blogging is an effective way to reveal
your company's value. Is also allows
you to speak for your brand, make
your business different from your
competitors, attracts customers, and
maximizes your marketing to bloggers
especially in the Philippines.
2. In engaging an informative blog, there
are many business owners make the
same mistakes by creating a corporate
blogging. If you are committing one or
even more, we listed the business
blogging mistakes
below, it is your choice to make a
change.
3. Lack of
Strategy
Broadly attracting your audience can
bring useful results. Establish what
customers can expect as they visit your
blog. Always monitor your blog so you
can engage more with your client's
concern and suggestions.
4. Publish articles
consistently
Think about when was the last time you published an article? If
you don't know the answer regarding this, then it is a major
problem. Publishing articles should be consistent and in a
scheduled manner. Your readers must know when will you
publish your next article so that they would return to your site.
If you don't have a plan, it is time to make an editorial calendar
for your site. This surely helps you to publish your works
consistently.
5. Your titles doesn't
catch attention
Nobody is going to read your article if they are not
intrigued by the title. If you don't spend enough time
making interesting titles, it probably brings more readers.
Boring headlines leads to poor results.
6. Poor keyword
strategy
Boosting your online presence is part of
an effective corporate blogging. You
should aim for high-traffic keywords to
achieve high-ranking from the search
engines.
7. Not using Social
media effectively
Social media nowadays has a significant
impact in the market of your business rather
than manually advertising to a mass
audience. Social media advertising is free, but
if you target more views from your niche, you
must try paid advertisements.
8. Not building relationships
Writing your blog is not enough to achieve great results. As a
business blogger, you must also find other bloggers for a
mutual relationship. There are many business bloggers in the
Philippines, as you build a relationship with other bloggers, it
can bring you to success overtime. You just only need to give to
receive, meaning, you can write a post on their blog, or for
them to write one on yours. Aside from it, you can make good
comments and share their posts. Building a relationship may
take time, and you must have a sincere dedication fro this
process.
9. You don't make the
next step
Your blog readers have chances to be
your future customers. Every blog post
you should make must base on a call
to action at the end. Select the right
call to action method for each of your
post; this will increase your investment
return at the right time.