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Build a Shareable
Online Success Story
 Rob Swick


Newfoundland & Labrador   Rocky Harbour
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                     3.Tell me what to do




                                          Filling the Funnel
Conversion Make-overs


             Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Conversion Elements
 1. Strong Image
 2. Appealing Content
 3. Clear CTAs




                        Filling the Funnel
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                     3.Tell me what to do




                                          Filling the Funnel
Build a Shareable Online Success Story
Workshop




   Build a Shareable Online Success Story
tool navigation
 logo


                                     main images / visual message

main navigation


Heading
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distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil
                                                                                                 image
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      call-to-action                              call-to-action                            call-to-action




                                                          Build a Shareable Online Success Story
Workshop

1. Choose a channel (Facebook, Twitter, YouTube, Blog)
2. Decide who will manage
3. Justify your choices
4. Generate ideas for connecting
5. One BIG idea




                                          Filling the Funnel
http://lh3.ggpht.com




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                                               Build a Shareable Online Success Story

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Build a Shareable Online Success Story - Rocky Harbour, NL