1.
http://upload.wikimedia.org
http://lh3.ggpht.com
Meet the Social Leaders
Rob Swick
Newfoundland & Labrador St. John’s

2.
What Makes it Social Media?
1.User-generated content
2.Sharing tools (often built in)
3.Interesting content (informative or fun)
4.Personal & relevant
Meet the Social Leaders

3.
Succeeding in Social Media?
1. Select the right social media channel
a.What do I want to say?
b.What tools do I like?
2. Choose the right team member
3. Learn about your online target (who, where
are they?)
4. Be innovative, fun... and interesting... put
effort into it!
5. Always, ALWAYS play nice!
Meet the Social Leaders

4.
Social Media is...
Social Media Tools Social Media is Also
•
Facebook – share pictures, etc. •
Product or Hotel reviews
•
Twitter – like group chat •
Blogging – personal publishing
•
LinkedIn – business-focused •
Wikipedia – group encyclopedia
•
YouTube – video sharing •
Digg.com – social news
•
Flickr – share pictures •
Product or Hotel reviews
•
Online forums
•
Interest communities
•
“How-to” advice
Meet the Social Leaders

5.
Social Media can...
Share information quickly Celebrate your strengths
Learn from your customers Broadcast current info
Give directions or advice Use social bookmarking
Deepen relationships Ask for feedback
Show instead of tell Participate in communities
Test ideas Talk to friends
Expand your image Talk to friends of friends
Demonstrate things Exchange and learn
Embrace like ideas Be found in the socialsphere
Support good causes Upload something (often)
Meet the Social Leaders

6.
Social Media Advantages
✓ Rapid Growth
✓ Flexibility
✓ Targeting
✓ Reach
✓ Interconnected
Meet the Social Leaders

7.
Twitter
Meet the Social Leaders

8.
Meet the Social Leaders

9.
Meet the Social Leaders

10.
Some Key Terms
• Tweet: A post or status update on Twitter, limited to 140 characters
• Retweet: To reuse someone else’s content as your own
• At Reply (@username:): A public tweet directed at another user or
users
• Direct Message (DM): A private message to another Twitter user
• Hash Tag (#): Used to group topics by keyword, making them
easier to search
• Short URL: A shortened URL - a better for 140-character Tweets
Meet the Social Leaders

11.
Meet the Social Leaders

12.
Meet the Social Leaders

13.
Meet the Social Leaders

14.
Meet the Social Leaders

15.
Profile Result
Meet the Social Leaders

16.
Useful Twitter Tool
Meet the Social Leaders

17.
How to use Twitter
1. Start by following
2. Connect with groups and associations
3. Make friends with complementary businesses
4. Have a contest to build followers
5. Reward for retweeting your specials
6. Search for key terms
Meet the Social Leaders

18.
Facebook
Meet the Social Leaders

19.
How to use Facebook
1. Create a personal feel or a personage
2. Add pictures and video for visual interest
3. Set a target for followers
4. Customize with an html page
5. Become friends with related businesses
Meet the Social Leaders

20.
YouTube Strengths
• Viral content
• Users can share their content with you
• Viewer feedback
• Can include (embed) video on your site
• Cost effective video production
• Measurable through YouTube Insight
Meet the Social Leaders

21.
Meet the Social Leaders

22.
YouTube Channel
Meet the Social Leaders

23.
Meet the Social Leaders

24.
Meet the Social Leaders

25.
Meet the Social Leaders

26.
Video Devices
Meet the Social Leaders

27.
Embedding Video
Meet the Social Leaders

28.
How to use YouTube
• Create a Channel for your videos
• Organize your videos into categories/playlists
• Embed your video into your website
Meet the Social Leaders

29.
Blogs
Meet the Social Leaders

30.
How to use a Blog
1. Find ways to create good content
2. Include photos and images
3. Keep it focused and interesting
4. Make it search engine friendly
5. Connect the blog to your main site
Meet the Social Leaders

31.
http://
static.panoramio.com
Next Up
Build a Shareable Online Success Story
Meet the Social Leaders