Presentation for StartUpOpen competition held at BlogOpen 2011

1. The future of media world

2. CURRENT SITUATION IN MEDIA WORLD ON MOBILE DEVICES

3. VISITORS & READERS: “ I DO NOT TRUST YOU. HOW ARE YOU HELPING ME?” #1 PROBLEM

4. INFORMATION OVERLOAD SAME CONTENT AS ON DESKTOP VERSION #2 PROBLEM

5. MEDIA SALES DEPARTMENT “ WE ARE SEXY! REALLY! OUR BANNERS TOO!” #3 PROBLEM

6. BRANDS: “ GET US CUSTOMERS!” #4 PROBLEM

7. WHAT TO DO?

8. ADVICE CAME 150 YEARS AGO by ABRAHAM LINCOLN “ The dogmas of the quiet past are inadequate to the stormy present. .. As our case is new , so we must think anew and act anew . ” WHAT TO DO?

9. WE ARE BUILDING A SPACE SHUTTLE, IN THE MEDIA WORLD

10. NEWS CUSTOM NEWS OIM SYSTEM BRIEF INFO Users choose WHAT they want to read & ON WHICH position to put it System analyzes & gives suggestions to the users Ensures that content is useful Articles end with summary “ What does that mean for me?”

11. SERVICES MORE USABLE INFO OUTSOURCING 1-CLICK-AWAY When is the rain going to stop? What is the temp difference? Services provided by Mobni.net partners Stock market is more important than news? Put it on the #1 position!

12. SHOPPING EASY-2-USE CLEAR BENEFITS INTEGRATED WITH NEWS 3-step shopping process Geotagging for better UX Forget clicks & readers How many people did we bring you? News apps/portals are used on everyday basis – promotion for shopping benefits

15. BUSINESS MODEL PRO users SHOPPING benefits PROMO categories SPONSORED categories CONTEXTUAL advertising TBD approx. 5 € monthly TBD approx. 100 € monthly TBD approx. 200 € daily TBD approx. 2000 € monthly TBD approx. 100 € per paragraph

16. SELFSUSTAINABILITY = 14 MONTHS DEVELOPMENT CLOSED BETA LIVE WORK OPEN BETA

17. INVESTORS Expected ROI in two years Development cost estimate for inital start with all three bedrocks included: 15 developer months We are looking for investors who are: Hungry & Foolish Visionaries Mentors

18. COMPETITION NEWS COMPETITION SHOPPING SERVICES EVERY OUT OF MANY INFO SERVICES APPS/PORTALS iQpon

20. 1 2 3 Easy-2-use, light and innovative mobile info platform Customised content for people who want interesting & valuable information Clear & defined revenue streams SUMMARY