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by Nile Flores
❏ Explain what WordPress can do for you
❏ Sharing some social media marketing tips
❏ Explain how you should be more aware about website
conversion, as well as tips
❏ Explain how blogging can be a great way to leverage
❏ Some inspiration quotes by small business owners that
are well known leaders in the WordPress community
What Can WordPress Do For You?
WordPress can do just
about anything you want as
long as you have an idea.
“WordPress gives you tools to change lives.”
-Chris Lema (ChrisLema.com)
❏ It’s easy to set up.
❏ It’s easy to learn (fast turn around)
❏ It’s easy to hook up to social networks
❏ It’s yours to do what you want any time you want to
With WordPress, the there are very few limitations and
usually the limitations begin with you!
Types of Websites WordPress Can Power
❏ Web blogs
❏ Marketing Agencies
❏ Real Estate Sites
❏ Government Sites
❏ Photography site
❏ Music Industry
❏ Construction /
and MUCH more!!!
This is where you will go back to every time. It’s the core of
your business. Without a plan, you’re setting yourself up for
failure. This is where you’ll put together your social media
marketing plan too!
Social Media Marketing
ROI (Return on Investment) is the name of the
game. If you’re not bringing in shares, likes,
tweets, followers, fans, and above all, sales,
then something is wrong.
“Don’t sit around waiting for somebody
else to do the work that you want to see.
It’s possible you might be waiting a very
long time, if not forever.”
- Brian Gardner (StudioPress.com/ BrianGardner.com)
Rule of 7
It takes on average about 7 times for someone to be
exposed to something before they act upon it.
It could be a positive or negative action, so that means you
need to reach out to them. Share your stuff! Don’t wait for
fans to do it for you.
Where to share your business online
❏ Google+ http://plus.google.com
❏ Twitter http://twitter.com
❏ Facebook http://facebook.com
❏ Pinterest http://pinterest.com
❏ Biz Sugar http://bizsugar.com
❏ StumbleUpon http://stumbleupon.com
❏ Youtube http://youtube.com
Social media is MORE
than just online. Don’t
forget to bring attention to
your business offline too!
Where to share your business offline
❏ Local papers
❏ Radio or TV
❏ Local grocers with community boards
❏ Related local business
❏ Local area events
❏ Local Chamber of Commerce
❏ Local Rotary Club
Open Your Mind To
Creating and growing a business
is not a glamorous job. Failure
WILL be along the way. Don’t give
Go back to your core Business
plan, tweak your goals, and then
Social Sharing WordPress Tools
❏ Digg Digg http://bit.ly/diggdiggwp
❏ JetPack http://bit.ly/jetpackwp
❏ NextScripts: Social Network Auto-Poster
“The best reward from entrepreneurship isn’
t money, it’s STILL the people.”
-Cory Miller (iThemes.com/ CoryMiller.com)
Remember - ROI is the name of the game.
Your goal is to gain subscribers, commentators,
engagement, and above all, buyers, otherwise,
you end up with a bunch of window shoppers
and empty pockets.
How Blogging Can Benefit Your Business
❏ Builds trust
❏ Builds the brand and what it stands for
❏ Gives a more human feel for the consumer
❏ A way to market using content even in ways
you don’t have to feel like you spammed
Should Your Business Blog?
If you’re online, you probably should be
Blogging doesn’t have to be perfect and you
can always hire someone to proof your work in
case your writing skills aren’t that strong.
What Can Your Business Blog About?
❏ Company news
❏ Interviews with peers
or leaders in your
❏ Roundup of niche
❏ Specials and
❏ Public Events
❏ Customer spotlight
❏ Special Interest
Conversion Plugins for WordPress
❏ OptinMonster.com (premium)
❏ MailChimp for WordPress (free) http://bit.
❏ GravityForms.com (premium)
❏ NinjaForms.com (free)
❏ Google Analytics for WordPress http://bit.
❏ WordPress SEO by Yoast - http://bit.ly/wpseobyyoast
Are You A Local Business?
If you’re not online with your business, you’re
If you’re not blogging, you’re missing out on the
potential to reach people locally or from the
If you didn’t know…
Having a website, regardless if it’s WordPress that’s
powering it, builds your local community as well.
People get to see what your city or area is doing, and it
drives special interest to you, which could result in news
coverage or coverage on other websites, or people driving
miles to see and buy directly from your business or other
businesses. It’s a win- win!