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How to Dramatically Broadcast Your impact with Facebook Live

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https://bloomerang.co/resources/webinars/

John Haydon will show you how to use Facebook Live to engage supporters and raise more money.

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How to Dramatically Broadcast Your impact with Facebook Live

  1. 1. How to Dramatically Broadcast Your impact with Facebook Live The presentation will begin shortly. For best audio quality, dial in by phone.
 (check your email for dial-in info 
 from ReadyTalk)
  2. 2. 3 This presentation is being recorded! 
 The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone.
 (check your email for dial-in info from ReadyTalk) Before we get started »
  3. 3. 3 https://bloomerang.co/demo/video
  4. 4. 3 Our guest presenter » John Haydon @JohnHaydon 
 • Digital marketing expert • Over 21,000 follow his blog and newsletter • Nonprofit speaker and trainer • CharityHowTo approved trainer • Author of Facebook Marketing for Dummies, Facebook Marketing All-In-One (Wiley), and Cause Impact (pub date: April, 2018)
  5. 5. Facebook Live Best Practices for Nonprofits
  6. 6. with John HaydonFacebook Live Best Practices for Nonprofits Agenda • Facebook Armageddon • What is Facebook Live? • How to get started • Tips for your first broadcast
  7. 7. with John Haydon Facebook Armageddon TheendoftheNewsFeedasweknowit.
  8. 8. with John HaydonFacebook Live Best Practices for Nonprofits Facebook Armageddon - The end of the News Feed as we know it “Publiccontent--postsfrombusinesses,brandsand media--iscrowdingoutthepersonalmomentsthat leadustoconnectmorewitheachother.” - Mark Zuckerberg
  9. 9. with John HaydonFacebook Live Best Practices for Nonprofits Facebook Armageddon - The end of the News Feed as we know it Facebook will show less posts from your Page that: • Receive little reactions or comments • Don’t prompt conversations from friends • Aren’t newsworthy or relevant • Put the spotlight on your nonprofit
  10. 10. with John HaydonFacebook Live Best Practices for Nonprofits Facebook Armageddon - The end of the News Feed as we know it Facebook will show more posts from your Page that: • Get the most reactions or comments • Prompt conversations from friends • Shares important and relevant news • Put the spotlight on your community
  11. 11. with John HaydonFacebook Live Best Practices for Nonprofits Facebook Armageddon - The end of the News Feed as we know it “…livevideosoftenleadtodiscussionamong viewersonFacebook–infact,livevideosonaverage getsixtimesasmanyinteractionsasregularvideos.” - Adam Mosseri, Head of News Feed
  12. 12. with John Haydon What is Facebook Live?
  13. 13. with John HaydonFacebook Live Best Practices for Nonprofits What is Facebook Live? Facebook Live lets any person, brand, or nonprofit broadcast live video on Facebook. You can answer burning questions, hear what's on their minds and respond to commenters - all from your smart phone.
  14. 14. with John HaydonFacebook Live Best Practices for Nonprofits What is Facebook Live?
  15. 15. with John Haydon Creative nonprofit examples
  16. 16. with John HaydonFacebook Live Best Practices for Nonprofits Live museum tours Live unpacking of exhibits – with the artist. Live broadcast restorations. 
 
 Invite viewers to ask questions about the process. *Make sure you have your expert answer questions. Creative nonprofit examples
  17. 17. with John HaydonFacebook Live Best Practices for Nonprofits Creative nonprofit examples Science museum Q&A Broadcast interviews with visiting scientists to discuss an exhibit. Create a series that answers common misunderstandings. Demystify any and all mysteries.
  18. 18. with John HaydonFacebook Live Best Practices for Nonprofits Creative nonprofit examples Animal welfare Live broadcast the arrival of new animals. Live broadcast feeding time. Live broadcast a puppy cam during lunchtime each day.
  19. 19. with John HaydonFacebook Live Best Practices for Nonprofits Creative nonprofit examples
  20. 20. with John HaydonFacebook Live Best Practices for Nonprofits Creative nonprofit examples
  21. 21. with John Haydon How to get started
  22. 22. with John HaydonFacebook Live Best Practices for Nonprofits How to get started Facebook Live is a feature within the Facebook app and the Pages Manager app. To broadcast for your cause, use the Pages Manager app.
  23. 23. with John HaydonFacebook Live Best Practices for Nonprofits How to get started 3rd party broadcasting apps like Be Live let you: • Invite guests • Schedule broadcasts • Screen sharing • And more…
  24. 24. with John HaydonFacebook Live Best Practices for Nonprofits Describe your broadcast and then tap“Go Live”. Once you are live, your broadcast gets posted in the Newsfeed. How to get started
  25. 25. with John Haydon Tips for your first broadcast
  26. 26. with John HaydonFacebook Live Best Practices for Nonprofits Tip #1: Don’t freak out • Mistakes will be made • You will feel nervous • You will survive Tips for your first broadcast
  27. 27. with John HaydonFacebook Live Best Practices for Nonprofits Tip #2: Get your feet wet with a small group • Do a dry run with a small test group • How is the video and audio quality? • Practice calling out peoples names and reading comments • Ask viewers to follow • Test out other features Tips for your first broadcast
  28. 28. with John HaydonFacebook Live Best Practices for Nonprofits Tip #3: Pick a topic people WANT to discuss • Trending topics or news • Frequently asked questions about a specific topic • Provide an insider's view behind the scenes • Research other popular themes on social media • Give access to something most people don't witness Tips for your first broadcast
  29. 29. with John HaydonFacebook Live Best Practices for Nonprofits Tip #4: Tell people WHEN you're going live • Post an update on your page the week before • Post an update on your page the day before • Include the date, time, and topic in a Facebook cover • Send an email to your email list • Tweet about it immediately before you go live Tips for your first broadcast
  30. 30. with John HaydonFacebook Live Best Practices for Nonprofits Tip #5: Make an outline for your broadcast • Introduce the topic or event • Introduce yourself • List the interview questions • Tell people what's next (events, news, fundraisers) • Respond to comments throughout the broadcast • Ask for follows throughout the broadcast Tips for your first broadcast
  31. 31. with John HaydonFacebook Live Best Practices for Nonprofits Tip #6: Make sure the BANDWIDTH is healthy • If you can, use Wifi • If not, make sure you've got 3 bars, 4G • Test broadcast from event location • Plan for a contingency carrier Tips for your first broadcast
  32. 32. with John HaydonFacebook Live Best Practices for Nonprofits Tip #7: Write a compelling description • Make your topic clear • What’s the benefit to viewers? • No more than one short sentence Tips for your first broadcast
  33. 33. with John HaydonFacebook Live Best Practices for Nonprofits Tip #8: Respond to commenters • Call out commenters by name • Read their comment • Reply to their comment • Say thank you Tips for your first broadcast
  34. 34. with John HaydonFacebook Live Best Practices for Nonprofits Tip #9: Ask for FOLLOWS • Ask participants to follow • They'll get notified each time you broadcast • Totally boosts your Newsfeed karma Tips for your first broadcast
  35. 35. with John HaydonFacebook Live Best Practices for Nonprofits Tip #10: Always end with a call-to-action • Join your newsletter • Like your page • Register for an event • Other CTA related to your broadcast topic Tips for your first broadcast
  36. 36. with John HaydonFacebook Live Best Practices for Nonprofits • Send a follow up email • Link to broadcast in your newsletter • Re-share broadcast on your Page Tip #11: Share the recording Tips for your first broadcast
  37. 37. with John HaydonFacebook Live Best Practices for Nonprofits Tip #12: Recycle the recording Tips for your first broadcast • Save the video • Create short snippets • Post snippets • Transcribe for blog posts
  38. 38. ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ Our compelling topic: How we will promote broadcast: Broadcast outline: • Topic • Introductions: • Presentation outline: • Q&A / Discussion: • Thank participants: • Tell them what’s next: Post-broadcast follow-up: Snippets for repurposing: Facebook LiveVideo: PlanningWorksheet from John Haydon
  39. 39. with John HaydonFacebook Live Best Practices for Nonprofits https://www.johnhaydon.com/hdcb What next?
  40. 40. with John HaydonFacebook Live Best Practices for Nonprofits Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA with clients all across America. Author: Facebook Marketing for Dummies, Facebook Marketing All-In-One Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, CauseCamp, Boys & Girls Club, Jewish Family Services, Sarasota Community Foundation, and more. Clients include: Habitat for Humanity, Make-A-Wish, Boys & Girls Club, Jewish Family Services, Ronald McDonald House, Environmental Defense Fund, Boston Medical Center, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, and more. Weekly training via Facebook Live: http://johnhaydon.com/hdcb About John
  41. 41. Questions?
  42. 42. https://bloomerang.co/resources •Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks •Daily blog post •Weekly webinars •Templates •Guides
  43. 43. Upcoming free webinars » 4/26, 1030am eastern #DonorLove: Forever and a Day Jen Love & John Lepp https://bloomerang.co/resources/webinars

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